This week, we talk about important steps to take with your website now that we're deep into the holiday season.

If it's popular in the store, it needs to be represented on your website. What products are people asking about, what is your staff hearing on the floor, and what do you want shoppers to know about when they find your website? Seasonally relevant content helps too so use the great landing pages and homepage graphics we have pre-designed for your use. Help Center: Using Page Editor  Video: Finding and installing Library Pages

Pricing is a critical issue especially when you're having the first sale in a while after the pandemic years. Be sure your Point of Sale pricing is updated and accurate so that the website will have the latest information. Help Center: Custom Prices & POS Sync

Shoppers have embraced the Buy Now, Pay Later model and you have those options available on your SmartEtailing website in the form of Klarna and PayPal financing. If you haven't set those up, it's not too late to engage one or both options. Help Center: Klarna & PayPal  Market Watch Article on Buy Now, Pay Later growth

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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...