It might seem romantic to be a “starving artist.” But, says coach Melissa McFarlane, too many creatives take that attitude… and it leads them down a self-destructive path.
They come to value their work over their business. Many don’t actually have a sustainable business at all. Can you say “glorified freelancer”?
And even if they are successful financially, they’re paying an emotional toll.
It doesn’t have to be that way.
Melissa specializes in helping creative professionals thrive in the left-brain world of business. You can pursue your passion and profit at the same time.
We get into how she made the switch herself, and, along the way, discover…
- Why referrals aren’t always a good thing
- How to avoid the “dancing monkey” freelance trap
- The Land of Creativity vs. The Land of Business
- When to be patient… and when you must be impatient
- And more…