Behind the Screens

Smashing records, marketing recommendations, and everything Deadpool & Wolverine

Listen Later

This week we welcome Lauren Greene as we break down the opening audience for the record-breaking Deadpool & Wolverine. With marketing recommendations and insights into audience frequency, demographics, and the download on the box office results, we’re packed with insights on this episode of Behind the Screens.


Topics and times:

  • A Marvel-ous weekend - 1:00
  • Introducing Lauren Greene - 2:10
  • Deadpool & Wolverine comp titles and frequency insights - 2:50
  • Marketing to Infrequents - 4:18
  • Deadpool & Wolverine screen format analysis - 8:05
  • How to market from a male-skewed audience - 10:50
  • The viruous cycle for Twisters with Deadpool & Wolverine - 15:48
  • Any impact from the Olympics? - 18:13
  • A spot-on forecast for Deadpool & Wolverine - 19:49
  • Deadpool & Wolverine box office breakdown and records - 20:49
  • Box office roundup - 26:12
  • Next week - 29:40


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram


    Box Office Overview:

    • Deadpool & Wolverine broke multiple records as it made the biggest domestic debut of the year with $211M and $233.3M internationally for a global total of $444M.
    • Twisters maintained solid holds both domestically and internationally with $35.3M in the domestic market and $11M internationally, for a global total now of $221M
    • Inside Out 2 has now passed $1.5B globally, sitting at $1.506B, which has made it the highest grossing animated film of all time.
      • ...more
      View all episodesView all episodes
      Download on the App Store
      Behind the ScreensBy Vista Group
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      10 ratings

      More shows like Behind the Screens

      View all
      The Business by KCRW

      The Business

      659 Listeners

      IndieWire: Screen Talk by Indiewire: Screen Talk

      IndieWire: Screen Talk

      328 Listeners

      The Watch by The Ringer

      The Watch

      5,334 Listeners

      /Film Weekly by SlashFilm.com

      /Film Weekly

      870 Listeners

      The Big Picture by The Ringer

      The Big Picture

      5,540 Listeners

      Boxoffice Podcast by Boxoffice Pro

      Boxoffice Podcast

      49 Listeners

      The Powers That Be: Daily by Puck | Audacy

      The Powers That Be: Daily

      359 Listeners

      Screenshot by BBC Radio 4

      Screenshot

      28 Listeners

      The Ankler Podcast by TheAnkler.com

      The Ankler Podcast

      104 Listeners

      The Town with Matthew Belloni by The Ringer

      The Town with Matthew Belloni

      1,045 Listeners

      Don't Kill the Messenger with Movie Strategist Kevin Goetz by Kevin Goetz

      Don't Kill the Messenger with Movie Strategist Kevin Goetz

      47 Listeners

      House of R by The Ringer

      House of R

      3,125 Listeners

      The Rest Is Entertainment by Goalhanger

      The Rest Is Entertainment

      886 Listeners

      The Box Office Podcast by Scott Mendelson

      The Box Office Podcast

      15 Listeners

      The Grill Room by Audacy | Puck

      The Grill Room

      51 Listeners