Behind the Screens

Smashing records, marketing recommendations, and everything Deadpool & Wolverine

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This week we welcome Lauren Greene as we break down the opening audience for the record-breaking Deadpool & Wolverine. With marketing recommendations and insights into audience frequency, demographics, and the download on the box office results, we’re packed with insights on this episode of Behind the Screens.


Topics and times:

  • A Marvel-ous weekend - 1:00
  • Introducing Lauren Greene - 2:10
  • Deadpool & Wolverine comp titles and frequency insights - 2:50
  • Marketing to Infrequents - 4:18
  • Deadpool & Wolverine screen format analysis - 8:05
  • How to market from a male-skewed audience - 10:50
  • The viruous cycle for Twisters with Deadpool & Wolverine - 15:48
  • Any impact from the Olympics? - 18:13
  • A spot-on forecast for Deadpool & Wolverine - 19:49
  • Deadpool & Wolverine box office breakdown and records - 20:49
  • Box office roundup - 26:12
  • Next week - 29:40


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram


    Box Office Overview:

    • Deadpool & Wolverine broke multiple records as it made the biggest domestic debut of the year with $211M and $233.3M internationally for a global total of $444M.
    • Twisters maintained solid holds both domestically and internationally with $35.3M in the domestic market and $11M internationally, for a global total now of $221M
    • Inside Out 2 has now passed $1.5B globally, sitting at $1.506B, which has made it the highest grossing animated film of all time.
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