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Smashing Self-Employment - Marketing and productivity help if you're self-employed.
Smashing Self-Employment - Marketing and productivity help if you're self-employed. episodes
- Don't Make This Rookie Marketing Mistake!
This episode is the story of Tom and Dan who tried a crazy marketing idea with expensive and disastrous results.
They spent a bunch of money in the 'hope' that it would work first-time.
Sadly, marketing rarely works first-time. There is a usually a period of refinement to get desired results.
Key lessons in this episode:
- Get to know your audience as well as you can before starting a marketing campaign. This way you can communicate with them more effectively.
- Don't throw loads of money/resources at an untested marketing idea. Start small and scale up if it works. Refine if it doesn't.
- Make your campaign, its message, graphics, and call to action relevant to your audience and your industry. Be clear, not clever.
LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn :@karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
10 min - How great customer service can help you win customers!
In this example of great customer service you'll learn an important lesson in making sure the buying experience with your company lets customers know that you're there to serve.
You see, it's far too easy to take your customers for granted.
And when you do, it's only a matter of time before this starts to eat away at customer loyalty.
LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn : @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
7 min - Key things to help you 'make it' in self-employment!
In this interview with self-employed trainer and facilitator Steve O'Neill (https://sondevelopment.com/) you'll learn some of the key things that you need to get to grips with when you become self-employed.
Key learnings:
- Don't be afraid to 'go for it' if you get the chance
- Using your network is a great way to pick up work
- You have to become multi-skilled quickly
- You don't have to be a perfectionist. Get it done and get it out there
- Focus on being productive, not just busy
- You need to be disciplined
- And more...
You can connect with Steve here:
https://www.linkedin.com/in/steve-o-neill-397509b/
You can find his podcast here: https://sondevelopment.com/podcast/
LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn : @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
50 min - How to get more done in your most productive time of day!
We all want to get more done. But it's often a challenge because, when you work for yourself, you're spinning so many different plates.
And it's important to get the vital stuff done when you're at your most alert and awake.
In this episode you'll discover a simple technique that will enable you to identify your best time of day to get the most important work done.
LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn : @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
9 min - Business tips from events specialist and serial entrepreneur Sheila Smith
Sheila Smith (now retired) shares her business tips in this interview recorded in November 2020 during the Covid lockdowns.
The key lessons are:
- Be adaptable
- Try new things (even if they're uncomfortable)
- Partner up with complementary skills
- Keep your word - your reputation depends on it
- You're never too old to learn new stuff
- Don't sit and suffer in silence, speak with someone
- Look for the value in what you've already achieved
LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn : @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
24 min - Why it's a good idea to start with a small number of marketing channels
When starting out in business it's very tempting to just dive into loads of different marketing channels to try and be everywhere.
However, this is usually a mistake.
Largely because you can't be good at them all if you're spreading yourself too thinly.
The best way is get really good at just a few and then add more from there.
This episode explains the how and why of this approach.
LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn : @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
10 min - How to beat perfectionism with a "good enough" approach!
Want to beat perfectionism? It's simple: just learn to accept that most things only need to be 'good enough'.
You see, very few things in life and work need to be perfect. But most perfectionists get too hung up on making things just right.
So, if you're a perfectionist you should listen to this.
This episode talks you through a couple of examples of where 'good enough' would have been good enough.
You'll also learn some ideas on how you can make this approach work for you.
LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn : @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
11 min - Business-building tips from Chelsea Baldwin, content specialist and copywriter
Chelsea Baldwin, copywriter and content marketing specialist, shares her thoughts on being a successful freelancer.
Her ideas include:
- It doesn't have to take long to get started
- You need to get "Business Smart" as fast as possible
- Learn from those who are doing it well
- Get good at selling - Pronto!
- And more...
Since this episode was recorded Chelsea has been working as an employee but she can still be found on LinkedIn here: https://www.linkedin.com/in/chelseabaldwin1/
LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn : @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
40 min - How to be a better networker
This episode was recorded as part of a webinar where I was one of the guest speakers.
The intent of the webinar was to help networkers get better at what they do get more out of networking, hopefully to build their businesses and make it into a more successful marketing channel.
So if you're into networking, and you want to do better, listen on.
LET'S CONNECT:
Website : smashingselfemployment.com
Instagram : www.instagram.com/smashingselfemployment/
LinkedIn: https://www.linkedin.com/in/karlcraigwest/
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
13 min - 7 top business tips from a successful self-employed recruitment specialist
In this episode of the Smashing Self-Employment podcast we interview Caroline Hunt of Emerald Starfish (www.emerald-starfish.com) who is a self-employed recruitment specialist.
After 10 years of being in business, Caroline has been through the highs and lows of being self-employed.
She has now become well known in her target market for having a high-integrity approach to her service.
LET'S CONNECT:
Website : smashingselfemployment.com
Instagram : www.instagram.com/smashingselfemployment/
LinkedIn: https://www.linkedin.com/in/karlcraigwest/
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
23 min
About Smashing Self-Employment - Marketing and productivity help if you're self-employed.
From the publisher's feed
The Smashing Podcast is here to help if you're self-employed or running a small business.
You'll get tips, ideas and inspiration to help you get (and keep) more customers and get more done.
You'll also get tools and inspiration to make your life as a person in business a whole lot easier.