Smashing Self-Employment - Marketing and productivity help if you're self-employed.

By Karl Craig-West of Smashing Self-EmploymentBusiness Entrepreneurship

Smashing Self-Employment - Marketing and productivity help if you're self-employed. episodes

May 29, 2024 Play to Your Strengths: The Ultimate Guide to Loving What You Do
In this interview with Daria Williamson (www.dariawilliamson.com) you'll learn how to work on your strengths and delegate out the things you don't enjoy and don't leave you energised.
As self-employment people we end up doing a lot of stuff we don't enjoy (such as book-keeping) and these tasks often get left until the last minute, which causes stress.
Or we won't even start things because they simply don't excite us and don't give us energy.
Another thing is that we reluctantly do the boring stuff that goes with being self-employed. For example; not everyone is excited by marketing, so it often gets left or isn't done with real enthusiasm.
So, listen to Daria's insights and start working to maximise your strengths and love the work you do.

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn: @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
33 min
May 22, 2024 The importance of taking a weekly day off
Our mind and body regularly need time to recover and refresh from the working week. And a weekly day off is the ideal way to do it.
However, when you're self-employed (especially working from home), it can be very difficult to disconnect yourself from your work.
The constant input from mobile devices doesn't help.
So, here are some pointers on making sure you take at least one day off each week.
It'll help.

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn: @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
7 min
April 17, 2024Starting a New Marketing Campaign - How to get it right
You can save yourself a tonne of time and money if you follow these steps to make sure you start a marketing campaign the right way.
Make sure you understand your target audience and how you're aiming to help them

Test and measure performance on a very regular basis

Run split tests, if you can

Start small and scale up if (or when) it proves to be profitable
The aim is to make sure that every campaign provides a profitable return on investment as quickly as possible.

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn: @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

This episode is sponsored by Social Media Me.
Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.
No more expensive marketing agencies, this course has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!
Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠
10 min
April 03, 2024 How to Write Blog Posts Quickly and Easily!
These days websites are all about content.
Decent content gives you a better chance of outranking your competitors in the search engines.
And the best way to do this is to write regular blog posts.
The challenge is that blogging takes time.
So, in this episode we share a few ideas on how to create blog posts in less time.

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn: @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

This episode is sponsored by Social Media Me.
Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.
No more expensive marketing agencies, this course
has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!
Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠

12 min
March 22, 2024 Your Marketing Process And How to Set it Up!
Your marketing should be a process, just like the rest of your business.⠀
In fact, the more you make a system/process out of your marketing the easier it will be to do and more effectively it will help you to (win and keep) customers.
You see, successful businesses run on processes.
The more efficient and effective these processes, the easier it is to manage and grow a business.
So, your mission should be to work out a successful process for your marketing.
Look at what you do, how often it's done and what kind of results you get from it.
Schedule your activities and monitor the results.
It's simple but not always easy.

Check out this episode on being Consistent in your marketing:
https://podcasters.spotify.com/pod/show/auckland-business-builders/episodes/The-Key-To-Marketing-Success-Be-Consistent-e2e855e

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn: @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

This episode is sponsored by Social Media Me.
Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.
No more expensive marketing agencies, this course
has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!
Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠
11 min
March 13, 2024 How To Look After Your Wellbeing when you're Self-employed?!
Rich Ellis, of Fit 4 Life, share his tips on how to prioritise your wellbeing when you're self-employed.
Rich's key points include:
~ Have a great start to the day
~ Your eating habits make a difference to your ability to stay well
~ Have something to look forward to (such as a weekend away or a holiday)
~ Take regular breaks (including micro-breaks in each day)
~ Look after your mindset
~ Your self-talk is important
The thing to remember is this:
"If you're not able to work, you're not able to earn".
The buck stops with you and how well you perform.
So looking after yourself should be one of your highest priorities when you work for yourself.
If you want to connect with Rich you can do so here :
https://www.facebook.com/Fit4lifeAHC
https://www.f4l.co.nz/

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn: @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

This episode is sponsored by Social Media Me.
Social Media Me is an online community which is
home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.
No more expensive marketing agencies, this course
has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!
Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠
32 min
March 06, 2024Multi-tasking doesn't work. Here's how you get stuff done!
Multi-tasking doesn't work. In fact, it's bad for your productivity.
You see, trying to get a load of stuff done, all at once, means that nearly nothing gets finished.
You'll simple flick between tasks and get nowhere fast.
Even worse is that you run the risk of stressing yourself out because you won't be finishing anything but you'll feel rushed off your feet.
So, how do you fix this?
Well, it's simple:
You work on just one thing at a time.
But to give yourself a better chance, it's worth setting a good environment with the following things:
Clear your workspace so you only have the current task in front of you

Switch off electronic notifications

Put your phone on silent (and out of sight) while you work on the task

Work in timed chunks (20 minutes is a good start)
Once you begin to get the hang of this your productivity will seriously improve.
Having said all of that, you need to be tenacious.
After all, you're adjusting years of bad habits.

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn : @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

This episode is sponsored by Social Media Me.
Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.
No more expensive marketing agencies, this course has been designed for small businesses, to grow their business
themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!
Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠
11 min
February 29, 2024 Shiny New Thing Syndrome and how to Deal With it!
"Shiny New Thing Syndrome" is so easily to fall into where you get distracted by something new and exciting.
The issue is that it's far too easy to get sucked up by the hype and fail to question whether this new thing is going to be helpful to you and your business.
And just because everyone seems to be raving about something, it doesn't mean that it's any good.
A key question to ask is this:
"Is this new thing going to help me reach my customers or build my business?"
If the answer isn't a definite Yes! then just dabble until it's proven to be useful or not.
But, whatever happens, don't just dive straight in because it's popular. Take the time to investigate and learn more.

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn : @karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

This
episode is sponsored by Social Media Me.
Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.
No more expensive marketing agencies, this course
has been designed for small businesses, to grow their business
themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!
Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠
10 min
February 14, 2024 Get more Referrals With This Simple Idea!
Referrals are usually the cheapest and most effective way of getting more customers.
It's the best way of knowing that you're doing good work and that many of your customers tell others about the good stuff you do.
In this episode I share the story of a mortgage broker called Gareth.
His strategy was to reward his top referring clients with dinner at their favourite local restaurant.
Yes it was an expensive reward but each new customer was worth quite a bit of money.
So it made sense to properly say thanks to those who'd sent plenty of friends and family.
The key lesson is that you should reward your top referrers with something that goes beyond just a gift voucher.
If you buy them an experience or something tangible that they can hold then they will be extremely likely that they will tell even more people about how wonderful you are.

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn :@karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL
This episode is sponsored by Social Media Me.
Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.
No more expensive marketing agencies, this course has been designed for small businesses, to grow their business
themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!
Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠
12 min
February 09, 2024 Why Measuring Your Marketing is Important!
Measuring your marketing is important because you need to know which elements of your marketing are actually working.
Sadly, far too many smaller businesses and self-employed people just put marketing out there but simply don't know if any of it is effective.
These days, with much marketing happening online, you have no excuse for keeping track of your stats.
It's a good idea to find out where your customers heard about you or how they found you.
It makes sense to work on this because you want to amplify what's working and adjust (or ditch) what's not working.

LET'S CONNECT:
Web: smashingselfemployment.com
Insta: @smashingselfemployment
LinkedIn :@karlcraigwest
Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

This episode is sponsored by Social Media Me.
Social Media Me is an online community which is
home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.
No more expensive marketing agencies, this course has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch
videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!
Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠
9 min

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Smashing Self-Employment - Marketing and productivity help if you're self-employed.

Smashing Self-Employment - Marketing and productivity help if you're self-employed. episodes

About Smashing Self-Employment - Marketing and productivity help if you're self-employed.