SMB Acceleration Show

We have a great show ahead today. We have an amazing guest, Birgit Leuders, who’s a solopreneur who's looking to grow brand awareness for her business while establishing strong marketing channels. 

About Birgit's Business: BirgitCare:

BirgitCare is a holistic approach to improving your well being through the interconnection of Body, Mind and Spirit. Treating the whole person rather than separate body parts, one’s Health and Well-being can greatly flourish.  At BirgitCare you will receive a customized wellness improvement plan based on a private personalized evaluation. A traditional observation tool called Iridology will be used during the consultation. A nutritional and physical lifestyle evaluation is also included with every initial visit and will help direct you towards improving you overall health.

We have a great show ahead today. We’re gonna be building on last week’s show and get small business owners ready to accelerate their business growth in 2020.

Today’s show is going to be a focus on promoting your blogging efforts and the importance of the customer journey/buying experience to a business. 

So what is the Customer Journey?

Let Wayne explain...

Hello this is Kevin O’Brien and Wayne Widdleton with the SMB Acceleration Show!

Before we get into today’s show….

We have a great show ahead today. We’re gonna be building on last week’s show and get small business owners ready to accelerate their business growth in 2020.

Today’s show is going to be a focus on creating images for your blogs and social media.

Blogging is still highly effective and still not enough businesses are utilizing this timeless strategy.

Should I use type in my posts? How do videos rate vs still photo’s? Where can I access free images if I can’t create my own? What platforms are best to use?

We have a great show ahead today. We’re gonna be building on last week’s show and get small business owners ready to accelerate their business growth in 2020.

Today’s show is going to be a focus on content marketing, specifically blogging.

Blogging is still highly effective and still not enough businesses are utilizing this timeless strategy.

Quick Reminder: Wayne is based out of the Allentown area and available to meet with small business owners throughout the Lehigh Valley to help them get started with blogging for their business.

Alright let’s get into  in my opinion one of the foundations of growth content marketing and specifically blogging.

First, let’s discuss how small business owners can get started with blogging in 2020.

If you don’t have the ability to blog on your current website you’ll need to Decide on a blogging platform or a website platform which offers the ability to have a blog. There are numerous excellent options such as Wix, Squarespace, Wordpress, and Blogger. 

It's all about Consistency and Content.

B2B Blog Ideas

Wendy Saltzman, 3-time Emmy award-winning news reporter & Founder of Philly Power Media, joins the show to discuss video marketing and how small businesses can get started producing video content in 2020.

Questions Wendy Answered:

LinkedIn

Kevin and Wayne explore the best ways for businesses to be using Social Media in 2020. 

Kevin makes a bold statement about Facebook, which leaves Wayne speechless. See if you agree.

Small Business Social Media in 2020

Let’s talk social media because it’s one area we’re constantly getting question.

First, should social media be a part of every small business marketing strategy?

Let’s talk about how small businesses should be using social media in 2020.

I guess the easiest way would be to go platform by platform.

Quick thought before we get into the platforms. I’ve always felt a blog is basically an extension of your social media strategy - what’s your thoughts?

Good Morning Philadelphia listeners on WWDB 860 and everywhere else via the livestream. this is KO and WM with the SMB Acceleration Show

Remember if you If you miss anything this morning on the radio broadcast or livestream, you can catch the podcast on our website smbacceleration.com or anywhere podcasts are found.

If you’re a small business owner looking to accelerate their business growth, I recommend taking advantage of our Small Business Marketing Audit.

This deal is remarkable. As our complete marketing and branding audits usually start around $2,500.

You get the same great service for $99 if you request in before 12/31.

Just a quick sentence on it. This is the fastest way to get an enterprise level marketing audit for under $100 and 96% off the normal price.

Any questions about the audit or your marketing give us a call at 1-855-308-5825

Small Business Marketing News

The study of 500 US small business owners found their top objectives for 2020 include substantially increasing revenue and growth and reaching new customers.

Restaurant Choice - How Next Gen Voice Assistants need to improve Customer Experience - choosing a bad restaurant instead of a good one

Every report in Analytics is made up of dimensions and metrics.

Dimensions are attributes of your data.

For example, the dimension City indicates the city, for example, "Paris" or "New York", from which a session originates. The dimension Page indicates the URL of a page that is viewed.

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

The tables in most Analytics reports organize dimension values into rows, and metrics into columns. For example, this table shows one dimension (City) and two metrics (Sessions and Pages/Session).

:

Users: People interact with your property (e.g., your website or app)

Sessions: Interactions by a single user are grouped into sessions.

Hits: Interactions during a session are referred to as hits. Hits include interactions like pageviews, events, and transactions.

A single user can have multiple sessions, and each session can have multiple hits, as illustrated below:

As we mentioned before the break, There’s a few things we wanted to bring up this week that we didn’t get to touch on in last week’s show on using video to market your small business.

Break - We’re going to take a break...when we come back we’re going to be talking about a question Injabe for Wayne. It came up during Thanksgiving and I’d love to get his thoughts.

Before we go though, just a reminder if you miss any of the show you can catch it on our website smbacceleration.com or anywhere podcasts are found. Also, small business owners check out our listener special.