SMB Acceleration Show

SMB Acceleration Show

By SMB AccelerationBusiness
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SMB Acceleration Show episodes

  • Using Video for Your Small Business
    1. Shooting video with your phone
      1. Here are some quick tips:
        1. Shoot Horizontal not vertical - If you want people to be able to watch your video at full size on a monitor or TV screen, keep your smartphone horizontal when you are recording
        2. Keep it smooth and steady - Your smartphone is small and light, but it can be held surprisingly steady. The key thing is to use both hands, and lock your elbows into your body for extra stability.
        3. Use classic compositions - A good one to start with is the rule of thirds. Some phones allows you to activate a grid on the camera app. Now this doesn't always work in video mode, but you can flick to 'photo' while you get your shot set up. Where the lines cross in the frame are all good places to put something of interest, or if you're recording a person, position their head over one of these points.
        4. The light is your friend - Light is a wonderful thing, but it can be a friend or foe when shooting video. If you want to shoot better video, you need to know how to work, with the available light and use it to your advantage. When outdoors, try and find a position where the sun is evenly lighting the scene you want to record
        5. Don’t be afraid to mix it up - Whatever your subject, think about what other shots you can get to complement your master shot, and add to the story. It can be as simple as shooting your subject both from close up and further away, or getting someone to repeat a performance (like a cartwheel) a few times so you can capture it from a variety of angles. You'll end up with better video as you'll find better angles to shoot from.
        6. We’ll be writing a blog on this very topic that you can read by visiting www.smbaccleration.com
          7. 58 min
        7. Small Business CRM - Do You Need One?

          Small Business CRM

          1. Current examples of excel + outlook.
            1. Limitations of this strategy
            2. Insurance company example of using a spreadsheet and comparative rater but no CRM.
            3. Do you need a CRM for your business?
              1. Hubspot
              2. ActiveCampaign
              3. MailChimp (debate whether it’s a crm or not)
              4. Google Drive + Forms?
                5. 58 min
              5. SMB Acceleration Show - Small Business Email - Google Tag Manager - Gmail or G Suite

                Gmail or G Suite?

                • In order to get the most out of Google products you need a Google account
                • G Suite for Small Business Email
                • Ease of use compared to Outlook
                • Collaboration on Google Docs 
                • Version Control 
                • Integration between Google products 
                • If not G suite setup a Gmail for your marketing

                  • Why Small Businesses Need to Advertise Digitally 

                  • Digital vs Traditional
                  • Google Ads
                  • Alternatives ad channels Yelp, YP, etc
                  • Finding the right audience

                    • Why Google Tag Manager Should Be Used By every Small Business

                    • Setting up tag manager
                    • Pixels
                    • Analytics / Ads / call Tracking
                    • Facebook 
                    • LinkedIn 
                    • Twitter
                    • HotJar
                    • Hubspot / CRM


                      • 57 min
                    • SMB Acceleration Show - Small Business Websites in 2020

                      Wordpress - Pros - powers 30% of sites on the web

                      • Lots of free themes and plugins 
                      • Great number of paid options for plugins 
                      • Multiple options for Drag and Drop builders 
                        1. Thrive Builder 
                        2. WP Bakery
                        3. Divi
                        4. Gutenberg
                        5. Many more
                          • Possible to find lots of options for developers.
                          • Lots of functionality - plenty 
                          • Lots of documentation and How To articles available 
                          • Hosting can be cheaper monthly than Square/Wix

                            • Cons - Requires an in-house marketing person familiar with WordPress or hiring someone or agency to maintain the site

                            • Updating core files and plugins 
                            • Security Issues due to number of sites running WP
                            • If not careful can end up with a lot of low quality pages being indexed. (Author / Tags / Category)

                              • SquareSpace

                              • Great option for businesses who don’t have a Marketing person
                              • Integrates with Google Drive
                              • Lowest priced version has design limitations 
                              • Integrates with Google Drive

                                • Wix

                                57 min

                              About SMB Acceleration Show

                              From the publisher's feed

                              SMB Acceleration is a live interactive Small Business marketing show. Wayne and Kevin put their 40 years of experience in marketing to work, providing you with a high-level look at effective ways to…