Today's guest is Matt Madrigal, Vice President and General Manager of Merchant Shopping at Google. Matt joins us on today's program to talk about some general challenges retail SMBs face and how generative AI tools can help them tackle them. From virtual experiences to content creation, Matt explains how we'll see many of the use cases previously only accessible to large companies impact all areas of retail and eCommerce. If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!