Smell the Zen: The Art and Science of Feeling Well Through Fragrance

Join Mei Xu, CEO and Founder of Blueme, with Dr. Paule Joseph for a conversation about smell in the world of research and wellness.

Hosted by Blueme Founder, Mei Xu, in conversation with Eleonora Tornatore-Mikesh, President & CEO of CaringKind, exploring the powerful link between scent, memory, and emotion—and its role in conditions like Alzheimer’s and Parkinson’s.

In our second episode, we dive into the quiet power of scent—its ability to soothe, to center, and to connect us to ourselves. While often overlooked in the wellness world, fragrance is one of our most emotionally charged senses. We reflect on why that is, and how cultural shifts toward mindfulness and minimalism are shaping the way we experience and design scent today. From personal stories to sensory facts, this conversation invites you to consider the role fragrance plays in your own emotional landscape.

Join Mei Xu as she takes you on a captivating journey into the world of fragrance. In our first episode, she shares the personal experiences, challenges, and inspirations that have shaped her vision and career. From her early beginnings to becoming a leader in the industry, Mei offers a unique perspective on the artistry and impact of scent. Whether you're a longtime fragrance enthusiast or just starting to explore the world of scents, this episode is filled with insights, inspiration, and behind-the-scenes stories.