School Marketing Journal with Brad Entwistle and Andrew Sculthorpe As a leader of school marketing, there are two simple questions you should be answering: Who are you as a school and why do you matter? In this second half of two parts, we continue analysing the complexities of your positioning and reveal how you can unravel what your school does at its core. Get in touch at [email protected]

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe When thinking about your school experience strategy, you must consider all the moments families will have as they journey through the lifecycle of your school experience – from the first time they ever connect with the school – all the way through to becoming members of the alumni community. In this episode, we speak with David Willows and Suzette Parlevliet from [YELLOW CAR] who have been on a whirlwind trip the last few months bringing their signature expertise in Customer Experience for Schools to Heads and marketers across the world. Get in touch at [email protected]

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe As a leader of school marketing, there are two simple questions you should be answering: Who are you as a school and why do you matter? In this episode, we analyse the complexities of your positioning and reveal how you can unravel what your school does at its core. Get in touch at [email protected]

Subtitle: School Marketing Journal with Brad Entwistle and Andrew Sculthorpe From the ongoing repercussions of COVID-19 to extended waitlists, prospective parents face uncertainty in many areas of their child’s education. In this interview, CEO of Knuckleball Consulting, Mike Vachow joins us to discuss what he’s learnt after serving in five independent schools, sharing his eight tips for eliminating this uncertainty in parents. Get in touch at [email protected]

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe It’s easy to lose focus of your external audience – prospective and current parents – when internally marketing your school. We explore where you should place your focus in a world of endless distractions and growing demands as the end of Term 4 approaches.  Get in touch at [email protected]

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Often, school Heads find it difficult to prioritise the workload of their development team to maximize the dollars raised with the number of staff they have. In this interview, Jill Goodman shares the seven-step framework you can follow to meet your development and fundraising targets regardless of the size of your team. Get in touch at [email protected]

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Everything your customers know about your brand comes from what they see, hear, watch, and read … so all of your content advertising needs to adequately represent your brand. In this episode, we continue discussing why consistency is the key factor in building customer trust and how this consistency can be translated through a writing style guide.  Get in touch at [email protected]

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe When it comes to fundraising for schools, it seems everyone has an opinion, a favourite campaign format, or rules that should always be followed. These opinions are usually based on past success, but what works in one school won’t necessarily work as well in another. We interview Dr Wendy Scaife, the Associate Professor and the Director of the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology to get a helicopter view of philanthropy in Australia and help you to navigate your way to success in this space. Get in touch at [email protected]

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Your brand can only remain consistent if every team member is following the same decision-making process when creating content. We talk you through everything you need to know about writing and style guides, what a comprehensive branding guide looks like and how to avoid inconsistent messaging creeping into your content. Get in touch at [email protected]

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Every school has a brand. However, perceptions and expectations of your school brand are constantly evolving. We interview the Director of Solutions at McCrindle, Geoff Brailey, to learn a thing or two about brand tracking and discover the brand-related questions school Heads should be asking.

Get in touch at [email protected]