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In this SMS Marketing interview, Navin Jain, who works at Klaviyo on the SMS Marketing Team, shares his best SMS Marketing Strategies.

He talks about the main differences and similarities between SMS Marketing vs Email Marketing.

As a quick heads up, SMS stands for Short Message Service.

SMS is text message marketing.

We also talk about SMS Marketing best practices as it relates to the following SMS Marketing Strategies:

- Why should brands look to leverage SMS for the holidays?

- When should brands launch SMS so it can be used for the holidays?

- How does a brand get started with SMS?

-How do you grow an SMS List?

- A lot of brands have large email lists, how do you convert those subscribers into SMS subscribers

- When do you send a SMS vs email

- How many SMS messages should brands send per week

- Best use cases for SMS

- What not to do with SMS

You can find Klaviyo SMS here: https://www.klaviyo.com/

You can connect with Navin on LinkedIn here: https://www.linkedin.com/in/navinjain09/