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SMS Marketing isn't a topic I normally discuss, nor is this interview in the typical format of my podcast.

However, there's a lot that's currently happening right now in the SMS world, so I wanted to get this content out in a timely manner.

This episode covers 2 main things:

1. How SMS and Email Marketing can be paired together

2. Short Codes vs. Long Codes in SMS (including the types, costs, and the pros and cons)