Today, Dave talks about the importance of keeping your eyes on the data and facts in your marketing initiatives while keeping an open mind so that decisions to change direction are not made in haste.

Today, Dave talks about the importance of forging a path to connect with your prospects by making sure your online presence is representative of your brand and marketing goals.

Today, Dave talks about how marketers can avoid blowing a future with a customer by not giving away too much just to get a quick sale, especially during Black Friday and Cyber Monday when discounts and offers are most competitive.

Today, Dave talks about the many Black Friday and holiday offers that marketers have sent him over the last couple of weeks and the importance of managing your time over the holidays and avoiding purchases that may create additional work so that you can unplug and take that well deserved holiday break.

Today, Dave talks about the potential implications of misnaming a product  after Ford’s recent release of the new electric Ford Mustang Mach-E, with a name that implies speed and horsepower, yet it is essentially an SUV with none of the traditional Mustang features.

Today, Dave gives tips on how to spend wisely on digital advertising during the holiday season.

Today, Dave shares insights into which social media platforms are best for reaching a B2B audience.

Today, Dave talks about how franchising can be a great way to grow your business.

Today, Dave talks about the benefits of creating separate websites for franchises and businesses with multiple locations.

Today, Dave talks about the do’s and don’ts of building franchisor websites to make sure your customer audience does not get confused with your franchise opportunity audience.