In this festive episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Tom Le Sueur, Founder and CEO of Snap, and Brand Strategist Charlie Glenn for a deep dive into the magic, madness, and marketing behind Christmas adverts.

From John Lewis tearjerkers to Aldi’s talking carrots, the trio unwrap what makes Christmas campaigns so powerful — and why they’ve become such a cultural moment. Expect honest takes on the hits, the misses, and the creative formulas that keep us all waiting for that first festive drop each year.

They also explore how Christmas advertising has evolved — from big TV moments to social-first storytelling — and share their thoughts on what 2025’s campaigns are getting right (and wrong).

If you love a good Christmas ad, work in marketing, or just want to know what really goes into making something feel festive, this episode’s for you.

Hit subscribe for more no-BS conversations on branding, creativity, and the people behind the ideas that move things forward.

This podcast is proudly sponsored by The Melting Pot Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Tom Le Sueur, founder and CEO of Snap. Tom peels back the curtain on what it’s really like to run a creative agency — the highs, the headaches, and the moments that make it all worth it.

They explore what makes building an agency in Jersey unique, the balancing act between creativity and business, and how to keep pushing for better in an industry that never sits still. Expect candid insights, real talk, and a few behind-the-scenes stories from life inside the Snap studio.

If you’ve ever wondered what it takes to lead a creative business — or just love hearing how ideas become reality, this one’s for you.

Hit subscribe for more no-BS conversations on branding, marketing, and the people behind the ideas that move things forward.

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Stephen Coleman, founder of Neau and Snap’s trusted video partner. Together, they dive into the world of video marketing.

They unpack the rise of AI in video production, share lessons from standout campaigns, and explore why storytelling is still the beating heart of great content. If you’re curious about where video marketing is headed and how to harness it for your brand, this conversation is packed with insight and inspiration.

Hit subscribe for more no-BS conversations on branding, marketing, and how to actually stand out in a world drowning in content.

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist) dive headfirst into the wild, fast-moving world of AI in marketing — the good, the bad, and the downright questionable.

From “AI is going to kill your job” predictions to the very human gut instincts you should never outsource, we call out the hype, the pitfalls, and the places where automation still can’t touch human creativity. We talk about the flood of soulless, cookie-cutter content clogging up feeds, why brand strategy workshops are still irreplaceable, and how businesses can double down on human touchpoints before they disappear completely.

Whether you’re an AI evangelist, a sceptic, or just wondering if ChatGPT is secretly writing your competitor’s posts, this episode brings unfiltered honesty, practical takeaways, and a few laughs along the way.

Hit subscribe for more no-BS conversations on branding, marketing, and how to actually stand out in a world drowning in content.

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist), dive headfirst into the wonderfully chaotic world of marketing mishaps, brand blunders, and campaigns that went down in flames.

From tone-deaf ads and branding faux pas to social media slip-ups and PR nightmares, we unpack what went wrong and what we can all learn from it.

Whether you're a brand leader trying to avoid the next headline, or a marketer who’s made a few missteps yourself, this episode brings brutal honesty, practical insights, and a few laughs along the way.

Hit subscribe for more painfully honest conversations on branding, marketing, and what not to do if you want your campaign to survive the group chat.

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap Agency) dig into the art, science, and strategy behind marketing that actually drives results — even when budgets are tight.

From budgeting and campaign planning to brand building and PR we tackle the real challenges businesses face when it comes to brand and marketing:.

Whether you're a founder figuring out where to start or a marketer trying to do more with less, this episode gives you clear thinking, smart tactics, and a few brutally honest takes.

Topics we cover:

When to invest marketing and when not to

Making great content on a small budget

Sticky audience questions (and how to actually answer them)

The role of storytelling vs. selling

How to measure what “good” content really is

Hit subscribe for more real-world conversations on branding, marketing, and building businesses that last. 

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

What makes a brand truly unforgettable? In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap Agency) dive into the world’s most iconic brands. From the silky smooth storytelling of Cadbury, to the bold, heritage-rich identity of Guinness, the juicy missteps of Tropicana, and beyond.

We explore what elevates a brand from good to legendary, how emotional connection plays a role, and why even the best can stumble. Whether you're a brand nerd, a marketer, or a business owner building your own legacy, this is your front-row seat to the strategies, stories, and surprises behind the brands we can’t stop talking about.

Topics we cover:

- What makes a brand timeless
- The genius behind Cadbury’s emotional branding
- Guinness and the power of heritage storytelling
- Tropicana’s rebrand fail—and what it teaches us
- Other under-the-radar brand masters you should know

Hit subscribe for more deep dives into branding, marketing, and business growth. Got a favourite iconic brand or one you think is overrated? Drop it in the comments!

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

Thinking about hiring a marketing agency but not sure where to start? In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap Agency) share their insider knowledge on how to find the right agency for your business—and how to make that relationship actually work.

We break down how to spot a good fit, what questions to ask, red flags to avoid, and how to build a strong, productive partnership that drives results. Whether you're a startup founder, a marketing lead, or a business owner looking to scale, this is your no-fluff guide to navigating the agency world like a pro.

Topics we cover:

Defining what you actually need from an agency
Vetting and choosing the right fit
Avoiding common pitfalls and mismatches
Setting expectations and clear communication
Building long-term success with your agency partner

Hit subscribe for more real talk on branding, marketing, and scaling smart. Drop your questions or agency horror stories in the comments—we’d love to hear from you!