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Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveraging AI for smarter campaigns, this teaser gives you a taste of what’s to come in the full episode launching later this week.
Can’t wait for the full episode? Check out the CIM Content hub now for all things marketing.
By CIM | The Chartered Institute of MarketingAlex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveraging AI for smarter campaigns, this teaser gives you a taste of what’s to come in the full episode launching later this week.
Can’t wait for the full episode? Check out the CIM Content hub now for all things marketing.

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