Retail Disrupted

Sneakers and Scaling with The Sole Supplier Founder


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It's Neurodiversity Celebration Week. Natalie shares her own neurodiversity journey and speaks to fellow ADHD-er and founder of The Sole Supplier, George Sullivan.

George is a 34-year-old founder, born and bred in London.

Ten years ago, whilst working in recruitment, he started a platform to help people find shoes. Since then, that online community has grown into an 8-figure global business and a key strategic partner to some of the world's biggest brands like Nike, Adidas, Converse, Puma, and more.

George and his team have built a community of over three million dedicated streetwear enthusiasts, generated over 1.5 billion impressions and driven over £250 million in revenue for brands.

Natalie speaks to George at the Retail Technology Show press briefing. For more about the event, visit https://www.retailtechnologyshow.com/

Watch George Sullivan's tips on how to build a business with ADHD: https://www.youtube.com/watch?v=RzETy0vCHxk

Check out The Sole Supplier: https://thesolesupplier.co.uk/

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Retail DisruptedBy Natalie Berg

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