Meta (formerly Facebook) is reportedly paying millions of dollars to celebrities like Tom Brady, Snoop Dogg, Paris Hilton, and Charli D’Amelio for the use of their likenesses in fictional AI chatbots. Top creators are receiving substantial payments in exchange for their likeness rights, with one creator reportedly getting around $5 million for two years of work in a studio. These arrangements are non-exclusive, allowing the stars to use their likeness for other AI-related products. Meta aims to attract a younger audience, particularly those on TikTok, with AI-driven chatbots and is exploring adding voice capabilities to these bots.

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