Snow White has finally hit the big screen, and we’re diving into the box office, audience, and marketing opportunities for the latest Disney live action. Looking ahead, we have both CinemaCon on the horizon, and a pre-sales look towards the Minecraft movie!

Topics and times:

• Snow White hit the big screens - 0:45
• Snow White reception and sentiment - 1:50
• Snow White audiece analysis - 2:42
• Snow White marketing recommendations - 3:55
• Alto Knights debut box office results - 5:41
• Alto Knights audience analysis and reception - 7:15
• Pre-sales for Minecraft - 8:17
• Next week and CinemaCon! - 10:05

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Box Office Overview:

• Snow White debuted to $43M domestically, and $44.6M internationally for a worldwide total of $87.6M.
• Alto Knights meanwhile debuted in 6th position domestically, with $3.2M, and an additional $1.9M internationally for a worldwide opening of %5.1M.