So Invested

At the beginning of every year, we are filled with new motivation and an attitude for change. But here’s the thing - motivation is a terrible long term strategy. Instead, we need consistent systems in place to actually achieve our goals, for when motivation (undoubtedly) dips!!

In this episode, we break down why most people don’t fail because they’re lazy or undisciplined - they fail because they never set up the systems to support the outcome they want.

We cover:

• Why relying on motivation will always let you down
• Why choosing one goal is the fastest way to make progress
• And the four systems we’re putting in place this year to ensure we actually hit our North Star goal

This is the practical, no-fluff conversation about designing your environment, habits, and workflows so progress happens by default!

If you hear us yapping our reflection in our Rich Girl Habits - here’s a template to start your own: Reflection prompts and if you hear us to continue to yap about Notion, here is the event Maddy is talking on Notion: Build your life's work !

Find us on ⁠Instagram⁠ or ⁠TikTok⁠, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you’re So Invested 🧡

This episode was brought to you by ⁠Up⁠, sign up today using our code SoInvested20 and get $20 in your account.

Welcome to Backbone: a four-part mini series all about the financial backbone of building a business, side hustle, or freelance career.

We talk endlessly about the exciting parts of building something - the idea, the creativity, the passion, the momentum. But behind the scenes, it’s often the money side that feels confusing, intimidating, or easy to avoid. And more often than not, businesses fail because the financials were ignored.

There’s a huge gap in how openly we talk about money as founders. The messy bits. The avoidance. The “I’ll deal with it later” moments. This series is about closing that gap and helping you build confidence with your numbers.

Episode one starts with the foundation: accountability. Not outsourcing responsibility, but learning to work alongside experts and developing the mindset that you need to understand what’s happening with the money in your business.

In this episode, we cover:

• What an accountability mindset really means
• The common barriers that stop founders from taking control of their finances
• How to shift from pure creativity into commercial
• Practical, realistic ways to build money check-ins into your routine

If you hear us mention the Money Type Quiz, you can find it here: Money Type Quiz

And if you hear us yapping about finding new communities that support you, we recommend Butter App

This episode is brought to you by Notion - and by far one of our favourite tools, Notion Agent. Notion Agent is fundamentally different from typical AI tools. Instead of just suggesting or chatting, it completes tasks end-to-end, turning days of manual work into minutes.

It acts like a Notion super user that understands your workspace, your working style, and how you like things done - helping you stay organised, clear, and accountable as you build.

Let Notion Agent do the heavy lifting for you at ⁠Notion.⁠

We're backkkk! And we have a life update for you!!! It's our first time recording from different places in years, so we discuss why Soph is taking a deliberate pause to rethink her next chapter.

The next eight weeks is all about taking you behind the scenes of how we’re setting ourselves up for the year ahead - money-wise, life-wise, all of it.

And step one is about zooming out.... You can think of this as our vision board episode.

We unpack:

✨ Why you need a starting point before you set goals

✨ How to audit your life across work, money, relationships, health, fun, and rest

✨ The questions that help you land on what’s actually true for you right now

✨ Why money without a “why” feels empty

✨ And how to build a modern vision board, not a Pinterest board

This episode lays the foundation for everything that comes next.

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you’re So Invested 🧡

Article: Are you in tune with you life's season?

This episode was brought to you by Up, sign up today using our code SoInvested20 and get $20 in your account.

For our final episode of 2025! We’re closing out the year the only way we know how - with a very honest chat about what actually happened in 2025.

From career pivots to money mindset shifts, moments of growth and challenges - we reflect on what we learned, what we’re letting go of, and what we want to bring into 2026.

This episode is part reflection, part therapy session, and part goal-setting ritual.

We also share the exact Year in Review questions we answered on mic, so you can do your own reflection (linked here ✨).

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you’re So Invested.

Are you feeling stuck in your job but also overwhelmed at the thought of finding something new?

We have been having so many of these conversations with friends so it got us thinking - let's create a playbook, using AI (so it takes out a lot of the brunt work) to land your dream job come the new year.

So in this episode, we’re breaking down a six-week playbook to help you prepare, explore, and land your next role - from figuring out what excites you, to networking, to polishing your resume and actually applying. Basically, we’ve taken all the WhatsApp notes, voice memos, and AI tools we’ve been playing with, and put it into one episode for you.

This week, we cover:

• How to define your values, lifestyle goals, and dream work in a way that’s realistic but exciting

• Tools you can use to remove friction from the job hunt process

• A week-by-week structure that incrementally builds so the process doesn't feel overwhelming

By the end of this episode, you’ll have a clear roadmap so that by January you can hit the job market feeling prepared, confident, and energised.

Use the following template, linked here for all the prompts you need for this six week playbook.

As always, find us on Instagram or TikTok and if you haven’t already, hit follow in your podcast app - it really helps our small business grow.

We hope you’re So Invested.

Surprise! This week’s ep is something a little different...

Many of you will know that Maddy's day job is on the investment team at Blackbird. Well this week, on a very special interview episode, Maddy is sitting down with one of the founders that Blackbird invested in - Michelle Battersby - to unpack her company Sunroom's recent acquisition by Fanfix.

They get into:

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

And once you're done listening to this episode, we highly recommend heading across to the Wild Hearts feed to check out their other episodes!

We hope you’re So Invested.

Hot take: Spotify isn’t just where we listen to music anymore... It’s quietly becoming one of the most powerful tech companies in the world.

This week, we unpack the story behind the streaming giant’s wild rise - from solving piracy in a Stockholm apartment to turning its first-ever profit, tripling its share price, and now leading the AI revolution in audio.

We cover:

From piracy to playlists to personalised AI, this is the story of how Spotify redefined music - and what its next chapter tells us about the future of creativity, tech, and business.

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you’re So Invested.

TikTok might be about to change forever. The U.S. government has pushed through a forced sale - and one of the biggest questions on everyone’s mind is: who’s buying it, and what happens next?

This week, we’re unpacking how the TikTok sale came to be, what it means for creators, and whether this could actually become the newest “Big Tech” investment story.

We cover:
✨ Why the TikTok sale is happening - and who’s stepping up to buy it
✨ What it means for Oracle to control the algorithm
✨ How Oracle’s public stock makes this a real investment story for everyday people
✨ What it means if you're a creator on the platform

Find us on ⁠Instagram⁠ or ⁠TikTok⁠, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you’re So Invested.

Networking gets a bad rap, and honestly... we get it! Walking into a room alone can feel terrifying. But here’s the truth: every opportunity we’ve had, from jobs to friendships to this podcast, has come through our networks.

This week, we’re redefining what networking actually means, why it doesn’t have to be awkward or transactional, and how to build relationships that genuinely change your life.

We unpack:

✨ Why your network is your net worth

✨ How to start building connections before you need them

✨ The rise of modern girl networking, from TikTok to Club Sup

✨ Real-life hacks for surviving events solo (and actually enjoying them)

✨ What to say instead of “so, what do you do?”

✨ How to sustain relationships day-to-day without feeling forced

This week's episode was jam packed full of recommendations:

• The ANTI-Network
• Club Sup
• PONND
• Mode Office
• Rolodex Media
• Dome
• Butter

And for things we're So Invested in... Substack on Arrival Fallacy and Episode 1 of the Do You F*cking Mind mini series 🤍

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you’re So Invested.

Is hustle culture making a comeback or are we just redefining what ambition looks like?

This week, we’re unpacking the messy middle between chasing success and protecting our sanity. As ambitious women, we’ve felt the tension between striving, setting boundaries, and the burnout that inevitably follows when those boundaries slip. So, we’re asking: what does success actually mean now, and how do we build lives that don’t run us into the ground?

We unpack:
✨ Why hustle culture is creeping back into the conversation
✨ The difference between ambition and overextension
✨ Redefining success beyond money and titles
✨ Why we are all feeling so burnout !!

Plus, an all time favourite community dilemma about splitting bills.

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you’re So Invested.