So Invested

If you could sit down with your 20-year-old self and talk money… what would you say?

This week, inspired by Jay Shetty’s viral money lessons, we’re sharing the lessons we wish someone had told us sooner. From wasting cash on fast fashion and staying stuck in scarcity, to ignoring the power of investing early, these are the money mistakes we’d never repeat… and the reframes that actually changed everything.

We unpack:

✨ Why stacking skills is the best investment you’ll ever make

✨ How to find the fun in earning and diversifying your income

✨ The underrated value of generosity (even when you feel broke)

✨ Why your reputation is worth as much as your salary

✨ And the biggest reframe of all: money as a tool, not a status symbol

Plus, we put a twist on Rich Girl Habits: the one habit that set us up best over the last decade, and what we’d start today if we were turning 20 again.

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We hope you’re So Invested.

A LinkedIn post from Lucy Wark got us thinking about our 'career brands'... your personal brand but in a career setting.

Your career isn’t about climbing a ladder, it’s about building an identity that grows and changes as you progress and the best way to do that is through building a career brand.

In this episode, we unpack how to create transferable skills that let you pivot between roles, the art of rebranding yourself to elevate your career, and tangible strategies for building a career or personal brand that lasts. Think of it as your playbook for staying relevant, future-proofing your work identity, and standing out in a noisy job market.

And of course, Rich Girl Habits!

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We hope you're So Invested.

Hot take: Dating in 2025 feels less like romance and more like economics... 

Inspired by the film Materialists and the conversations it’s sparked, we unpack the financial impact of the dating apps on modern dating: the rise of financial transparency as a new love language, why accidental “ROI thinking” might be killing the vibe, and of course, the "who pays on the first date" etiquette. 

And we weigh in on a community dilemma: should you pay someone back for dates if things don’t work out?

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We hope you're So Invested.

Buying a home has always been part of the “Australian dream” but in 2025, it feels like the dream looks a little different. Some people are diving into property, others are choosing to rent and invest elsewhere, and a growing number are packing up and moving overseas instead. So, how are people making it work?

In this episode, we unpack:

We also tackle a community dilemma: “Am I the asshole for not wanting my partner’s parents to chip in for our house deposit?” – unpacking the financial, emotional and relational layers of accepting help.

Whether you’re a renter, a soft saver, or already on the property ladder, this conversation is about being honest with where you’re at, and giving yourself permission to start exploring the options.

This episode is brought to you by ScaleApp - your personalised solution to navigate the property market. 

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We hope you're So Invested.

For our very first Investment Club episode, we’re diving into the book Die With Zero - a money mindset read that challenges the way we think about saving, spending, and what it really means to live well.

We unpack the big ideas, including:

Why over-saving might just be scarcity in disguise

The concept of the “memory dividend” and how experiences compound over time

How to smooth your spending across life stages (aka when to enjoy your money vs. when to save it)

Why giving earlier - to your kids, your community, or yourself - creates more impact

And the simple exercise of mapping “time buckets” so you don’t miss your best years

Whether you’ve read the book or not, this episode is your shortcut to the biggest lessons, and how they apply to your own money, career, and choices today.

Plus: a life update from our break, and why we started the Investment Club in the first place.

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Find our recommendations from this episode (and previous ones) on Rave! 

We hope you're So Invested.

Ever felt broke even when you know you’re not? That disconnect has a name: money dysmorphia - and it’s more common than you think.

In this episode, we unpack the feeling of financial “not-enoughness” and how it shows up: the distorted self-perception, the highlight-reel comparison trap, and the pressure to be perfect with your money. From cultural money scripts to avoidance spirals, we dive deep into the psychology behind why so many of us feel behind, even when we’re doing okay.

We also share practical steps to rewire your mindset, including how to recognise unhelpful money beliefs, get out of perfectionism loops, and start building real financial confidence.

Plus: Rich Girl Habits returns, and we debrief on last night’s event.

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We hope you're So Invested.

Jeff Bezos’ wedding reportedly cost $50 million and the internet had thoughts. But is that really outrageous when you’re worth $244 billion? 

In this episode, we dive into what the average person can learn about wedding budgets from the Bezos extravaganza, what the average Aussie wedding really costs, and whether spending almost 10% (!!) of your net worth on one day is actually the norm.

Plus: wedding culture, hot takes, and the surprising side hustle of being a celebrant.

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We hope you're So Invested.

We’ve been a little off-track with our financial goals this year… so with the new financial year kicking off, it felt like the perfect moment for a reset.

In this episode, we’re walking you through our Rich Girl Formula - designed to help you build a stronger money mindset and better financial habits.

Plus, we’ve set ourselves a 30-day challenge, and we want you to join us!

Side note...

At the top of the episode, Soph mentions that she will be travelling to Tanzania in the middle of July to record a podcast series alongside Forever Projects who do incredible work supporting women to create sustainable livelihoods. If you would like to support her on this journey and the work of the incredible charity - you can donate here!

Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.

From a soft toy keychain to a billion-dollar empire... Labubu is the internet’s latest obsession, and the toy behind a 560% share price spike at China’s Pop Mart. But how did it go from niche artist collab to global status symbol (and sell for up to $150,000 along the way)?

In this episode, we dive into the rise of Labubus and the business behind it. From blind box psychology to K-pop influencer hype, we unpack how Pop Mart built a cultural juggernaut on scarcity, storytelling, and a social media fanbase that queues for hours just for a shot at a mystery toy.

We also zoom out to explore what this frenzy says about emotional spending, China’s growing cultural export power, and whether toys are the new lipstick index.

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We hope you're So Invested.

Have you caught yourself wondering if you are in the right job - and if it’s too late to start over? We have too. Lately, both of us have made some pretty big career moves: Mads has moved into the VC world and (big news!) Soph has quit her corporate job. And we know we’re not the only ones - the question keeps popping up amongst our friends and in our DMs: I’m nearly 30… is it too late to change direction?

In this episode, we’re chatting openly about how we end up in careers that don’t quite fit, how to know when it’s time to quit, and how to figure out what you actually want to do next. Basically, we’re taking the voice notes from our WhatsApp chat and hitting record!

A huge thank you So Invested's first ever sponsor - Ladymates is a Startmate program helping ambitious women accelerate their career growth. Whether you're targeting your next promotion, navigating a challenging project, leading a team, setting up to raise or considering becoming a founder, Ladymates provides the tools, community, and mentorship to help you reach your career goals.

Applications for the next intake close 23rd June, apply via the link here. Don't forget to mention So Invested in the "How did you hear about us" section to increase your chances! Or sign up to their newsletter if you want to stay up to date with future intakes.

As always, find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).

We hope you're So Invested.