As negotiators, there are a few books that I’m guessing that we have all  pretty much read. 

One of the classic negotiating books that everyone  should have on their shelves is “Getting to Yes: Negotiating Agreement  Without Giving In”. In this book, the authors explained that negotiators  don’t have to choose between either waging a strictly competitive,  win-lose negotiation battle or caving in to avoid conflict. What they  said was that negotiators can and should look for negotiation strategies  that can help both sides get more of what they want. If we take the  time to listen closely to each other, treat each other fairly, and  explore options to increase value, we can find ways of getting to yes  that reduce the need to rely on hard-bargaining tactics and unnecessary  concessions. Great idea. 

Now exactly how can we go about making this  happen?