Is your solution to the problem you solve for your market really unique? Do you label it differently than everyone else? If not check out this podcast we'll give you some new ideas on how you can differentiate yourself by how you describe yourself.

Roger and Stephen interview Bruce Seidman the immediate past President of Sandler Sales. Sandler Sales Training is the countries most widely used sales strategy.

Bruce shares how to get started with Journalling and what you can learn from the exercise.

You'll learn the 5 questions to ask yourself in preparing for a speech or presentation. When you have clearly answered these questions you'll be able to deliver your presentation with impact and clarity. As an added bonus you'll give your audience something they can use to remember your points.

Are you focused on the right questions to ask your clients? There's an art to formulating the right questions. You'll learn some great ideas so you craft the right questions.

Learn a formula for improving the focus of your message. Improve clarity and understanding quickly. Cut through the noise and get your message heard.

Do you use too many words when you speak? Is your listener bored to death? How would you know if they are? Take responsibility for your message and communicate with clarity and simplicity so your listeners hang on your every word.

Why do business with you over someone else? That is a question every business owner must answer. If you don't have an answer you better get an answer to that question. Stephen and Roger share some ideas.

In this episode Stephen and Roger discuss eliminating ums, ahs, so's, you know's and all those sloppy words that effect your communication. You'll learn some techniques to eliminate these crutch words.

It's 2 days before Christmas. It's not too late to discover the secrets to Santa Claus Marketing. What is it, how can you use it in your life and business. Take a journey back in time when you sat on Santa's lap and asked for what you want. You'll discover how to do that in present day times.

How can you position yourself as an expert? Last week we talked about speaking the language of customers. In this episode we continue on with our topic by discussing how to add value for a customer and in our marketing.