So You Want to be a Podcaster

So You Want to be a Podcaster

By Andrew Rappaport & Coleen SharpReligion & SpiritualityChristianityTechnologyReligion
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So You Want to be a Podcaster episodes

  • Pitfalls – Mistakes People Make

    So You Want to be a Podcaster episode 19

    1. Not being prepared
      • Solution: allow time to prepare

      • Not being in agreement with the co-host
        • Solution: make an agreement upfront

        • Unrealistic expectations
          1. Time
            • Solution: make a schedule

            • Amount of work
              • Solution: Record and edit 4-8 episodes before you publish your first

              • Audience size
                • Solution: would you enjoy speaking to the number of people that you get downloads
                • Solution: Be OK with the idea that it may take you years and hundreds of episodes to grow your podcast

                • Financial investment/cost
                  • Solution: research upfront the cost


                  • Not knowing your audience
                    • Solution: need to learn who your audience is; you would ask your audience for feedback

                    • Not knowing your purpose
                      • Solution: Do you want your listeners to learn something? Be entertained? Work to answer the question, “What is your show about?” in 10 words or less.

                      • Commitment
                        • Solution: this is a decision one must make

                        • Loss of passion
                          • Solution: Know your purpose

                          • Background noise
                            • Solution: change the environment
                            • Solution: put the dog out

                            • Unexpected technical issues
                              • Solution: learn the technology

                              • Not getting the appropriate help
                                • Solution: make sure that the person helping you knows what they are talking about


                                  • 46 min
                                • Podcasting Services

                                  So You Want to be a Podcaster episode 18

                                  1. Hiring out services
                                    1. Hosting – episode 2 –  Podcast RSS Feed, Hosting and Websites
                                    2. Where to find people
                                      1. https://www.upwork.com
                                      2. Fiver.com

                                      3. Coaching
                                      4. Manager
                                      5. Editing
                                      6. Marketing
                                      7. Transcription

                                      8. Do it yourself
                                        1. Training
                                          1. Videos
                                          2. Classes

                                          3. Transcription
                                            1. Otter.io
                                            2. Temi (https://www.temi.com/)
                                            3. Descript
                                            4. AudioBurst



                                              5. 26 min
                                            5. How to monetize your podcast

                                              So You Want to be a Podcaster Episode 17

                                              1. Donations & subscriptions

                                                • patreon
                                                  • Membershil tiers

                                                  • PayPal
                                                  • Donations through your website
                                                    • https://donorbox.org/

                                                    • Membership
                                                      • Premium episodes only for members


                                                        1. Advertising

                                                          • Advertising
                                                            • Small
                                                            • Larger advertisers
                                                              • Most require at least 5000 downloads/episode in the first 30 days

                                                              • Pay per thousand downloads in first 30 days
                                                                • Here are the industry average rates for podcast advertising. Note CPM is cost per mille or cost per 1,000 listeners.
                                                                  • 30 sec $18
                                                                  • 60 sec$25




                                                                    • Podcorn
                                                                    • Show sponsor
                                                                    • Some hosts provide advertising options/or advertising network
                                                                      • Anchor
                                                                      • Red Circle


                                                                        1. Merch

                                                                          • Make your own
                                                                          • Teespring
                                                                          • Printiful/shopify
                                                                          • Amazon

                                                                            1. YouTube

                                                                              2. 39 min
                                                                            2. Sharing your episodes and social media

                                                                              So You Want to be a Podcaster episode 16

                                                                              1. What to share
                                                                                1. Share website link if possible or from the host site
                                                                                2. Don’t share Apple or other app links

                                                                                3. Social Media
                                                                                  1. Facebook
                                                                                    1. Pages vs. Groups
                                                                                    2. Pages
                                                                                    3. Groups

                                                                                    4. Twitter
                                                                                    5. Instagram

                                                                                    6. Use automatic tools if possible some can be tied to your website
                                                                                    7. Email List
                                                                                    8. Newsletter
                                                                                      1. Mail Chimp
                                                                                      2. Constant Contact

                                                                                      3. Ministry site

                                                                                        4. Check out all the podcasts are the Christian Podcast Community

                                                                                        29 min
                                                                                      4. Show titles and Artwork

                                                                                        So You Want to be a Podcaster episode 15

                                                                                        1. How to name
                                                                                          1. Apple names
                                                                                          2. Use questions
                                                                                          3. Describe a problem
                                                                                          4. Be descriptive of the content
                                                                                          5. Catch attention but be honest about the show
                                                                                          6. Do not use clickbait

                                                                                          7. Show artwork
                                                                                            1. Logo or show specific photos
                                                                                            2. Size of artwork
                                                                                            3. Do you have the rights to use the artwork?


                                                                                              4.  

                                                                                              27 min
                                                                                            4. Show Notes

                                                                                              So You Want to be a Podcaster episode 14

                                                                                              1. Importance of show notes
                                                                                                1. SEO value
                                                                                                2. Apple will now search audio

                                                                                                3. How do different apps handle show notes
                                                                                                  1. Apple Podcast
                                                                                                  2. Google Podcast
                                                                                                  3. Overcast
                                                                                                  4. Castbox
                                                                                                  5. Downcast
                                                                                                  6. Spotify
                                                                                                  7. Tunein
                                                                                                  8. Sticher
                                                                                                  9. iHeart Radio
                                                                                                  10. Podbean
                                                                                                  11. Podcast addict

                                                                                                  12. Blog post vs. description
                                                                                                    1. Transcription or not?
                                                                                                    2. Chapters or skip to
                                                                                                    3. Add all your resources mentioned in the episode
                                                                                                    4. https://www.brokenlinkcheck.com

                                                                                                    5. RSS feed size
                                                                                                      1. 1 MB is the practical maximum, but I recommend smaller than 512 KB.
                                                                                                      2. How to Shrink Your Podcast RSS Feed and Why It Matters The Audacity to Podcast with Daniel J. Lewis
                                                                                                      3. Free RSS Validators
                                                                                                        1. Podbase: For podcast feeds. Podbase will check your URL, make sure your XML is well-formed, and whether it is iTunes-compatible. It will also check for things like your cover art being in iTunes compliance, correct category, correct summary, and more.
                                                                                                        2. Cast Feed Validator: For podcast feeds. This validates your feed, checks the main image, as well as media files while letting you visualize your podcast RSS feed.
                                                                                                        3. Feed Validator: Feed Validator is for Atom, RSS, and KML feeds. LIke W3C, it also gives you highlighted errors with messages and information for each problem found.
                                                                                                        4. W3C: W3C is for syndicated feeds. It works with RSS 0.90, 0.91, 0.92, 0.93, 0.94, 1.0, and 2.0. Enter the address of your feed and click “validate.” Errors will be highlighted, with messages for each problem. Not sure what the message means? There’s a “help” link with more details.


                                                                                                        5. Examples
                                                                                                          1. The Feed
                                                                                                          2. The Briefing with Al Mohler  example – don’t downgrade your show notes
                                                                                                          3. The Audacity to Podcast
                                                                                                          4. The imaged life


                                                                                                            5. 35 min
                                                                                                          5. How to Interview with Tracy Winchell

                                                                                                            So You Want to be a Podcaster episode 13

                                                                                                            Andrew and Coleen invite Tracy Winchell to discuss how to interview guests.

                                                                                                            Tracy is a professional journalist and has expertise in interviewing guests, which is important for podcasts, especially those that interview guests.

                                                                                                            Tracy will reveal that how being shot at was normal for her in a time in her life … What???? Yes you got to listen to this episode.

                                                                                                             

                                                                                                            Things discussed:

                                                                                                            • What makes a good guest

                                                                                                            • Importance of honesty with the guest

                                                                                                            • Need for preparation with a guest

                                                                                                            • How to perform an interview


                                                                                                              Get Tracy’s Radio Interview Tips

                                                                                                               

                                                                                                              Check out Tracy’s Reboots podcast: Reboots Podcast

                                                                                                              Listen to Andrew on Tracy’s show: Personal look into the Testimony of Andrew Rappaport

                                                                                                               

                                                                                                              43 min
                                                                                                            • Podcast Guests

                                                                                                              So You Want to be a Podcaster episode 10

                                                                                                               Podcast Guests
                                                                                                              1. Getting Guests
                                                                                                                1. Contacting guests

                                                                                                                2. Scheduling Guests
                                                                                                                  1. Calendly
                                                                                                                  2. Schedulista

                                                                                                                  3. Media Package
                                                                                                                    1. Recording information
                                                                                                                    2. Any expectations (sharing, dress, etc)
                                                                                                                    3. Technical information (mics, noise, etc)
                                                                                                                    4. Waiver forms

                                                                                                                    5. Guest Communication
                                                                                                                      1.  Getting guests to share the episode

                                                                                                                      2. Giveaways
                                                                                                                        1. Books from the guests
                                                                                                                        2. Publishers

                                                                                                                        3. Legal and Other Concerns
                                                                                                                          1. Be careful with implicate endorsements. Let your audience know if you have disagreements. The disagreements do not have to be mentioned but enough that the audience knows it is not an endorsement of everything they teach or believe.

                                                                                                                          2.  Follow up
                                                                                                                            1. Remind guests to share the episode
                                                                                                                            2. Send a thank you card


                                                                                                                              3. Enter the Christian Podcast Community contest

                                                                                                                              37 min
                                                                                                                            3. Types of Podcast Episodes

                                                                                                                              So You Want To Be A Podcaster

                                                                                                                              On this episode Coleen and Andrew discuss types of podcast episodes. 

                                                                                                                              Types of shows

                                                                                                                              1. Type of podcast
                                                                                                                                1. Game of thrones, not a good choice for a Christian
                                                                                                                                2. Baseball show, ok for a Christian

                                                                                                                                3. Types of episodes
                                                                                                                                  1. Should match your show type
                                                                                                                                  2. Solo or cohost or guest or team
                                                                                                                                  3. Interviews
                                                                                                                                    • Authors
                                                                                                                                    • Other podcasters
                                                                                                                                    • Bloggers
                                                                                                                                    • Celebrities 


                                                                                                                                    • Live or recorded
                                                                                                                                      1. Google hangouts
                                                                                                                                      2. Facebook live
                                                                                                                                      3. Zoom
                                                                                                                                      4. OBS

                                                                                                                                      5. Length of episodes
                                                                                                                                        1. Try to be consistent on length


                                                                                                                                          2. If you’re interested in joining the the Christian Podcast Community

                                                                                                                                          Rapp Report with Andrew Rappaport

                                                                                                                                          Rapp Report Daily

                                                                                                                                          Theology Gals

                                                                                                                                          5 Solas Podcast

                                                                                                                                          This podcast is a ministry of Striving for Eternity and all our resources strivingforeternity.org

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                                                                                                                                          35 min
                                                                                                                                        2. Podcast Ethics

                                                                                                                                          This week Coleen and Andrew discuss ethics for Christian podcasters.

                                                                                                                                          Remember why you are podcasting

                                                                                                                                          8 Finally, brothers, (1)whatever is true, (2)whatever is honorable, (3)whatever is just, (4)whatever is pure, (5)whatever is lovely, (6)whatever is commendable, (7)if there is any excellence, (8)if there is anything worthy of praise, think about these things. 9 What you have learned and received and heard and seen in me—practice these things, and the God of peace will be with you. (Php 4:8–9).

                                                                                                                                          1. Behavior
                                                                                                                                            1. For Christians – behavior on social media, being an example of Christ
                                                                                                                                            2. Language
                                                                                                                                            3. Misrepresentation
                                                                                                                                            4. Click bait – what your show is about.

                                                                                                                                            5. Playing with your download numbers
                                                                                                                                              1. Posting old episodes on the same feed
                                                                                                                                              2. Downloading your own podcast over and over
                                                                                                                                              3. Do not buy downloads

                                                                                                                                              4. Legal Issues
                                                                                                                                                1. Copyright issues
                                                                                                                                                  1. Music
                                                                                                                                                  2. Other people’s content


                                                                                                                                                  3. Promotion
                                                                                                                                                    1. Plug other shows
                                                                                                                                                    2. When you promote someone you are endorsing them
                                                                                                                                                    3. </span></li>
                                                                                                                                                      4. <li style="font-weight: 400;"><span style="font-weight: 400;"><Interview guests with an audience and put that guest name in the episode title></span></li>
                                                                                                                                                      </ol><br/>
                                                                                                                                                      </li>
                                                                                                                                                      <li style="font-weight: 400;"><span style="font-weight: 400;">Working with Others</span>
                                                                                                                                                      <ol>
                                                                                                                                                      <li style="font-weight: 400;"><span style="font-weight: 400;">Contract services</span>
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                                                                                                                                                      <li style="font-weight: 400;"><span style="font-weight: 400;">Logos, music, etc</span></li>
                                                                                                                                                      </ol><br/>
                                                                                                                                                      </li>
                                                                                                                                                      <li style="font-weight: 400;"><span style="font-weight: 400;">Podcast reviews</span>
                                                                                                                                                      <ol>
                                                                                                                                                      <li style="font-weight: 400;"><span style="font-weight: 400;">Negatively reviews on other podcasts </span></li>
                                                                                                                                                      <li style="font-weight: 400;"><span style="font-weight: 400;">Writing your...
                                                                                                                                                      42 min

                                                                                                                                                    About So You Want to be a Podcaster

                                                                                                                                                    From the publisher's feed

                                                                                                                                                    So you want to be a podcaster, our mission is to encourage and equip you for excellence in podcasting. I am Andrew Rappaport host of the Rapp Report and Apologetics Live and executive director of the…