Challenged with only 20 minutes and the vast subject of partner marketing, we hone in on finding the key to success. In this episode, we were joined by Kristian Blackshaw, Head of Partner Marketing, AVEVA and Richard Eglon, CMO Nebula, to bring a perspective from large-scale global vendors and localised owner-managed services businesses, coupled with what Ice.Blue.Sky experience as a specialised agency working with vendors and partners alike.

Finally, a practical AI application for marketers! Accelerate the time from insight to ROI and elevate your role in the business. We discuss how it works in practice.

Ideal Customer Profiling - get it wrong and your ABM project can derail when it comes to results, but who should be involved? And why is it not just marketing's problem? With Robert Norum we get back on the Soapbox and discuss!

The tech sector is crowded, and often a sea of blue, our Soapboxers examine how offline channels can be used to great effect when it comes to standing out and grabbing attention.

Join us for episode 2 of Soapbox where we unlock the secrets of revenue enablement. Discover the true meaning behind this powerful concept and learn how it can fuel your business's growth. We'll delve into the common challenges organisations face and provide valuable insights to help you navigate them. Plus, gain valuable perspectives on the Chief Revenue Officer (CRO) role and hear key findings from our latest research piece, "Revenue Enablement in the Tech Sector."

Welcome to what is our first podcast, in what will be a series of conversations around the broad subject of ABM, Lead Generation and Sales Enablement. 

In this session Charlotte, the CEO of Ice Blue Sky discusses the complexity of the MQL and is it the right metric to base success on in the ever-increasing complicated world of Marketing in the Tech sector. Listen to hear the view of all three directors as they navigate around this subject, and how perhaps we need to start evaluating this metric in a more diverse way.