Can direct mail marketing help your small business stand out in the digital age? 📬

Unlock the power of Facebook groups for your small business! 🌟

Balancing a side hustle with a full-time job? We've got you covered!

This week on the S.O.B. Marketing Podcast, Vivian shares her firsthand experience of juggling an 8-5 job while running a side hustle. Tune in to learn:

✅ Strategies for starting a side hustle while working full-time

📅 The importance of setting realistic goals and staying organized

📝 Creating an effective marketing plan

🧘‍♂️ How to avoid burnout and prioritize self-care

Whether you're already running a small business or planning to start one alongside your full-time job, this episode is packed with valuable insights just for you!

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Unlock the power of sponsorships for your small business!

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into the power of sponsorships as a marketing tool for small businesses. Discover how to:

📈 Increase brand visibility

🤝 Build strong community relationships

💰 Find affordable sponsorship opportunities

📊 Track and measure performance

Join us to learn about leveraging sponsorships to grow your small business.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Small business owners 🗣️ Stop consuming and start creating!

In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we tackle the common issue for small business owners: consuming too much content and not creating enough.

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend:

https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Small business owners, don't overlook the power of ribbon cuttings! ✂️🎉

Ribbon cuttings are often underutilized by small business owners, even though they are a powerful marketing tool for sharing your small business with your community.

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how ribbon cuttings can be a game-changer for your small business.

Learn:

✂️ What a ribbon cutting is and why it’s important

📅 When to host a ribbon cutting

📋 How to plan a successful event on your own or with your local chamber of commerce

Discover how to generate free press and boost your business visibility with a well-executed ribbon cutting and press releases. Subscribe now and make your grand opening unforgettable! 🚀 _________________________________

Chapters:

00:00 Introduction and Thank You

01:58 Overview of Ribbon Cuttings

11:54 Choosing the Date, Location, and Invitations

25:26 Crafting an Engaging Speech

30:55 Creating a Flow and Engaging Activities for you Ribbon Cutting

36:53 Maximizing Free Press through Press Releases and Social Media

38:30 Real Life Example of a Ribbon Cutting

44:29 Thank You For Listening. Please Follow & Leave a 5 Star Review

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

_____________________________________

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Get your small business in the news for FREE with the power of press releases!

This week on the Small Owned Business( S.O.B.) Marketing Podcast, we’re breaking down everything you need to know about press releases and how to use them effectively. Learn how to:

✅ Understand what makes a story “newsworthy”

✅ Write an attention-grabbing press release

✅ Reach out to journalists successfully

✅ Hear real examples of press releases done right (and wrong!)

We’ll provide practical tips and resources to make the press release process less intimidating and more impactful for your small business.

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Chapters:

00:00 Remember to Subscribe & Share With Other Small Business Owners

02:24 The Power of Press Releases for Small Businesses

06:55 Bridging the Gap: Press Releases and Journalists

09:15 The Changing Landscape of News Media

14:09 Examples of Successful and Unsuccessful Press Releases

27:14 Submitting Your Small Business's Press Release

34:34 Press Release Outline

38:48 Take a Chance and Write A Press Release

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: PR List Tracker: https://theseasonedmarketer.com/pr/ Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

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PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Marketing your small business in 2024 without paid ads can feel daunting, but it is possible!

This week on the Small Owned Business (S.O.B.) Marketing podcast, we’re diving into the best organic (i.e. FREE) ways to promote your small business. Learn powerful marketing strategies like:

📲User-generated content

🤳 Social media marketing

👩‍💻 Reviews

📧 Email marketing

💻 Blog posts & SEO

🎙️ Starting a podcast

🤝 Networking Discover how to be strategic and implement these tactics effectively. Join us for valuable insights to grow your business organically!

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

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Chapters:

00:00 Introduction and Call for Topics

1:39 Promoting Your Small Business Without Paid Advertising

04:43 The Power of Blog Posts for Organic Reach

10:34 Repurposing Blog Posts for Social Media Content

12:38 Social Media Marketing

19:00 Rock Your Fair: Event Marketing Course

20:04 Harnessing User-Generated Content for Brand Evangelism

26:13 The Importance of Reviews for Small Businesses

34:34 Maximizing the Potential of Email Marketing

38:30 Starting a Podcast to Connect with Your Audience

45:38 Networking: The Old-School Way to Promote Your Small Business

52:26 Recap on Organic Marketing Tactics

----------------------------------------

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Quarry Shoppe: https://quarryshoppe.com

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

First time at a craft fair or market as a small business owner? This week’s episode is a MUST LISTEN!

We dive into everything people don’t warn you about when participating in markets, craft fairs, and events. Learn insider tips and tricks to make your experience successful:

📦 Practice your table display setup

❓Ask questions and stay curious

📋 Stick to the rules and guidelines

⚠️ Be prepared for unexpected challenges

💬 Master body language and interactions

Join us as we share essential advice to help you thrive as a small business vendor. Don't miss out on these crucial insights!

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Chapters:

00:00 Introduction

04:48 Rock Your Fair Course

10:05 Be Curious and Ask Questions

18:00 Introducing the Display Audit Service

27:10 Taking Breaks and Budgeting for Market Participation

37:13 Considering Competition and Event Vibe

39:44 Engaging with Customers

48:16 Not Everyone Will Like Your Products

55:43 Join The Small Owned Business (S.O.B.) Community

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Ew! Emmie Web Art: https://www.ewemmiewebbart.com

Yallmart: https://www.yallmartsc.com

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected] 

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, discover the 3 AI tools that we SWEAR by for small business success! 🚀

🔧 Opus Clip - Transform your videos into engaging clips.

🤖 Chat GPT - Your AI-powered content creator and assistant.

🎨 Canvas AI - Create stunning visuals effortlessly.

Join us as we dive into how these AI tools can revolutionize your small business marketing strategy. Learn practical tips, real-life experiences, and our recommendations on how to harness the full potential of AI in your business.

Don't miss out on these game-changing tools!

PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW!

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Chapters

00:00 Please Consider Leaving Us a Review

02:00 AI Tools for Small Business Efficiency

12:00 Opus Clip: Creating Short Form Content

21:50 Chat GPT: Optimizing Content Creation

33:12 Unlocking the Power of Canva’s AI Features

49:05 Optimizing Content Creation With AI Tools

51:35 Leave a Review, Follow, Like, and Subscribe!

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Chat GPT Prompts Download: https://theseasonedmarketer.com/prompts/

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training

———————

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]