Thom Cafaro is the Director of Marketing and Sales at Arnold Lumber Company. Arnold Lumber Company was named a 2025 Dealer of the Year by LBM Journal for many reasons, one being their knack for innovation.

Take for example their latest YouTube series "Breaking Ground," a show that marries their builders and suppliers by documenting different stages of the homebuilding process.

Sally and Thom discuss the origin of their "Breaking Ground" series, the effort it takes to capture; edit; organize; and publish digital content, how different departments at their company collaborate, and more.

If you're interested in learning how this sort of innovation begins and succeeds, check out this episode.
You can reach out to Thom with questions or comments at [email protected].
All general podcast inquires should go to [email protected].