Social For Good, The Podcast

This year has certainly served up its share of disruption - but the silver lining is that it’s brought with it great opportunities for learning. In this episode, Mary covers how to be mindful of the content you share and the way that you share it. She chats about how brands can do their part online to ensure there is greater representation, less appropriation and more inclusive content and conversations.

For more education, here are some great resources: The Conscious Style Guide - https://consciousstyleguide.com/; The Diversity Style Guide - https://www.diversitystyleguide.com/.

In times where physical reach isn't possible, using your social platforms as a force for good has never been more relevant. That's why we're talking all about community management, why it's a must and how to get it right. How you manage your community will define how your followers perceive your brand and without a doubt, if or how often they buy from you. For more guidance we're covering COVID content strategy on our blog - so go take a look at https://www.thesocialshop.nz/ I've also recorded a video on building resilience in your brand during a crisis, which you can watch in our free Facebook group, Social School. You can jump in and join Social School via our website, or Facebook page - just search for The Social Shop NZ. Hosted by Mary Cullingford and produced by Maxene London Creative

We chat with one of the resident copywriters here at The Social Shop - Monica Shepherd from Mark My Words. She shares her valuable insight on how to use words to have a positive impact on your brand, and your audience. For more copywriting tips, make sure you give her a follow on instagram, @mark.my.words.nz For more social media tips and tricks, make sure you join our Facebook group, Social School. It's free! https://www.facebook.com/groups/thesocialschool/ And tap that subscribe button so you don't miss out on any of the juicy content that's coming your way. Hosted by Mary Cullingford and produced by Maxene London Creative.

Welcome to Social for Good, the Podcast! We help ambitious brands share meaningful messages, and create genuine online experiences with their communities. This podcast is all about giving you our best-practice advice on social media, and insights on the life of our social media agency. We'll be chatting to a bunch of amazing people and diving deeper into topics that will help your brand take the lead on social in 2020. Hosted by Mary Cullingford and produced by Maxene London Creative.