Social Geek
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Social Geek episodes

  • Social Geek Rock Stars: Boundaries

    This week’s Rock Star panel is Paul Pickett, Ingrid Schneider, and Brett Larimer.

    We’re talking about Boundaries: work / life family / franchise family and more.

    How do you make your team and colleagues comfortable with your work / life choices? Does becoming close friends with peers in the same industry make this easier or more difficult? And, what happens when your company’s brand becomes part of your personal brand?

    Thanks to Hughes, Northeast Color, and Serviceminder.

     

    43 min
  • Just Jania with Dr Kathleen Gosser Nov 2022

    Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet

    Dr Kathleen Gosser of The University of Louisville returns to Just Jania!

    Kathy and Jania share news on The University of Louisville’s “bootcamp” and partnership with The International Franchise Association CFE program as well as other recent updates from the Yum! Center for Global Franchise Excellence.

     

    15 min
  • Social Geek Rock Stars: The Next Big Ideas

    Today’s Rock Star Panel is Kristen Pechacek, Chief Growth Officer of MassageLuxe, Robert Mitchell, Head of Franchise Development at Ultra Pool Care Squad, and Dawn Weiss, a CMO at Xponential Fitness for Rowhouse and STRIDE!

    They are taking some risks next year because that’s how you win in franchising and marketing! And today they will share these big crazy ideas with you.

    We’ll cover ideas you can use on CTV, Moment Blast, YouTube ads, YouTube Shorts, Reels, The Metaverse, BeReal, of course TikTok, and the potential return of a little social media channel called Twitter.

    And on these channels and technologies, how can we best work with micro-influencers, home-grown influencers, local news personalities, realtors, and local business owners?

    Thanks to Hughes, Northeast Color, and Serviceminder.

    49 min
  • Social Geek Rock Stars: Imposter Syndrome

    Do you ever have Imposter Syndrome? Yeah you do.

    So does this week’s Rock Star panel: Ingrid Schneider of Stay in Your Lane, Amanda Dempsey of Saxton & Stump, and Northeast Color’s Derrick Ableman.

    We'll tackle these questions much more:

    • Why do we look for things that disqualify us instead of relying on our strange and wonderful past experiences?

    • Do the “content streams of our lives” feed into this?

    • Can looking at the people around us empower us rather than deflate us?

    • How can we transform this anxiety into something productive?

    • Thanks to Hughes, AnswerConnect, and Serviceminder.

      Plus we’ve got details on the BEST networking event of the entire year: #FLDC from Franchise Update Media.  See you in Atlanta!

      56 min
    • Franchise Spotlight: Jeremy LaDuque

      Today the Franchise Spotlight is on Jeremy LaDuque, Executive VP at TruPresence. Jeremy shares the latest on how franchisors can most effectively their marketing data tech stack and how it can help their franchise owners. Jeremy also discusses digital marketing trends including some blind spots in the customer journey

       

      Social Geek is proud supporter of IFA’s VetFran. Learn more at vetfran.org.

      18 min
    • Social Geek Rock Stars: Storytelling and Finding Your WHY

      This week’s Rock Star Panel: Nicole Salla of Kiddie Academy, Thomas Scott of Home Run Franchises, and Ali Kraus of Benetrends.

      We’ll discuss the power a well-told story to build trust and authenticity. Each of our panelists will share their own “WHY” and how you can find yours. Plus:

      The marketer as the steward of the brand who keeps the torch litPersonalizing your brand and branding your personThe tactical shift for Franchises to Conversational Marketing from form-fills and chat botsThe future of storytelling: short form vertical video
      And remember, there are no boring brands ... just bad storytellers!

       

      Thanks to Hughes, AnswerConnect, and Serviceminder.

      BIG shout outs today to some of our favorite franchise storytellers including BIGGBY Coffee, The IFA, and Franchise Update Media. See you in Atlanta at #FLDC!

       

      47 min

    About Social Geek

    From the publisher's feed

    Hello Geeks. Social Geek is the most popular Franchise podcast. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.

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