It’s Marketing Monday! Marci Kleinsasser, VP of Marketing at Handyman Connection, joins host Jack Monson to discuss the challenges around marketing tech, franchisee marketing adoption, working with vendor partners, and how Marketing and Ops can work together better. We'll also chat a bit about brand awareness via advice on TikTok from franchisees and craftsmen.

Thanks to TruPresence, AnswerConnect, and Thryv.

Here is Jack Monson’s monthly column in Franchise Dictionary Magazine for April, 2022.

Text version:

https://franchisedictionarymagazine.com/social-geek-radio-linkedin-tips-for-franchises/

It’s Franchise Friday and we’re discussing support systems for both franchisors and franchisees with Chris Wilson of Legacy Franchise Ventures and attorney Tom Spadea. Both conversations were recorded live in Philly at the Franchise Show.

Thanks to Serviceminder, Exults, and Citrin Cooperman.

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!

Edith Wiseman, President of FRANdata, is today's guest. Edith and Jania discuss insights on what’s happening with franchisors, what’s driving franchise businesses, and how the supplier community is helping to support the IFA’s mission.

The Franchise News Podcast with Jack Monson for April 6, 2022.

Thanks to The Franchise Show and Eulerity.com

Submitting News:

If you have newsworthy items to share, please send press releases and media alerts to:

[email protected] 

Is your goal generating leads or generating relationships?

Recorded live in Las Vegas at MUFC! Karen Booze of AnswerConnect and Derrick Ableman of Northeast Color join Social Geek host Jack Monson to discuss relationship-building.

Do you spend time, resources, and sponsorship dollars to generate leads at franchise events or in your other marketing efforts? Whether you're an industry supplier or a franchise brand, flip the script and focus on generating relationships. Karen and Derrick share success stories of building long term relationships in franchising that benefit everyone involved by getting away from the transactional mind frame. 

Thanks TruPresence and Thryv

The Franchise News Podcast with Jack Monson for March 30, 2022.

Thanks to Franchise Update Media and Eulerity.com

Erik Huberman is the CEO and Founder of marketing agency Hawke Media and has served 3,000 brands over the past decade. His new book, The Hawke Method, is now a national best seller!

Social Geek host Jack Monson welcomes Erik to chat about the importance of branding, common mistakes big brands are making, and our least favorite marketing clichés!

Thanks to TruPresence and Thryv.

Today we’re catching up with Dina Dwyer-Owens, author, motivational speaker, and the former CEO and Chairwoman of Neighborly. Dina recently earned the IFA’s prestigious Hall of Fame Award for 2022

Dina is still speaking to many groups about getting clarity about values. She’s also now sharing a values-planning workbook for free at dinadwyerowens.com

Thanks to Serviceminder and Exults.

The Franchise News Podcast with Jack Monson for March 23, 2022:

Thanks to The Franchise Show and Eulerity.com

Submitting News:

If you have newsworthy items to share, please send press releases and media alerts to:

[email protected]