Social Geek

Social Geek

By Jack MonsonBusinessEntrepreneurshipMarketingManagement
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Social Geek episodes

  • Live at Franchise Expo Austin Part 1

    Why Franchising?

    We spoke with many entrepreneurs and franchisors LIVE at this year’s Franchise Expo Austin about why they decided to franchise their concept. And, why are franchisee partners finding success with their brand? What’s in it for them?

    Today you'll hear from these extraordinary Franchisors:

    Ken Phipps, Eggs Up Grill

    Brandon Wilhem, Hangry Joe’s

    Lauri White, Pizza Drop

    James Carey, Preservan

    Kerri Da Silva, Rapid Hose

    Dan Bish, Eat Gather Love

    But first, we start with a conversation with SMB Franchise Advisers’ Dawn Abbamondi and Shannon Wilburn about the state of franching!  #itsallabouttherelationship

    And then we’ll wrap the show with an update from Dr John Hayes, who teaches The A to Zs at the Expos and is once again hosting the Selling Franchises Summit, coming up January 23-24 in West Palm Beach with the Titus Center for Franchising.

    Thanks to Citrin Cooperman, Hughes, Northeast Color, and Tsource. And thank YOU for listening and staying connected on the Social Geek Radio Network!

     

    1 hr 8 min
  • Just Jania with Lance Freeman

    Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet.

    Lance Freeman, President of Franchise Development at Xpontential Fitness joins Jania today.  Lance shares his perspective on competition in the franchise space, how great brands are actually “sales & marketing engines,” and why consumers are engaging more with health & wellness brands.

     

     

     

     

     

    31 min
  • Franchise Thought Leaders One-On-One: Michael Layman

    We’ve heard from the political pundits and experts on what the 2024 Election results will mean for Americans.

    But what about for the Franchise Community?

    Michael Layman is the Sr Vice President of Government Relations and Public Affairs at the IFA and joins me for the first in a new series of Thought Leader One-On-One conversations on Social Geek.

    Mike jumps in with his expertise on navigating the waters of Washington, DC on behalf of the franchise community. We’ll discuss key issues for which all franchisors, franchisees, and suppliers will be advocating in 2025 and beyond!

    • What can we expect in a new Trump Administration?

    • Will a common-sense Joint Employer standard be preserved and perhaps codified?

    • Will we see an end of the over-regulation of small businesses and the franchise relationship by The FTC?

    • Will the tax cuts of 2017 be extended at the end of 2025?

    • How could a radical realignment and reformation of federal agencies under President Trump (and maybe Elon Musk!) affect Franchising?

      • The possibilities are fascinating.  

       

      Thanks to Hughes, Northeast Color, and Tsource!

      25 min
    • The AI Sherpa with Robert Mitchell Part 3

      It’s the 3rd part in our ongoing series, The AI Sherpa with Robert Mitchell, Chief AI Officer at WSI, and the leading voice on reimagining franchise systems using AI technology.

      Today we discuss aligning AI with your business strategy. How important is it for franchisors to align AI initiatives with their overall business strategy? And what steps can be taken to ensure that AI adoption drives value and supports business goals?

      We'll also cover "who is on notice" and how brands should decide what that means.

      And, are you employing the smartest person in the room?

       

       

      26 min
    • Marketing and Innovation Update: Data and Shiny Object Syndrome

      “There’s no data behind a shiny object.”

      It’s the Marketing and Innovation update on Social Geek. Today: avoiding Shiny Object Syndrome!

      First, Brandi Kloostra, VP of Digital Marketing at Franworth, shares the five data points in digital marketing that she is watching closely for each of her brands and for all of her franchisees.

      How have the most critical data points changed over the past five years? How has the use of AI changed the way we assess marketing data? And, what are our favorite memes?

      Next up, Rebecca Wright, President of franchise marketing platform JBecca, joins the podcast to discuss the biggest data challenges franchise systems are facing right now.

      How can upfront assessment of data improve your return on ad spend and positively impact your SEO & organic marketing?

      How can data lead a system’s franchise development success as driving brand marketing and local franchisee marketing? And what if … it works?!?

      And thanks for your support Northeast Color, Hughes, Citrin Cooperman, and Tsource.

      53 min

    About Social Geek

    From the publisher's feed

    Hello Geeks. Social Geek is the most popular Franchise podcast. Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends.

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