Sue Rizzello, founder of **Remedy Marketing**, joins the Social Good Podcast to share 35 years of marketing wisdom, from launching Bluetooth globally to running her own B2B agency for two decades, including surviving advanced ovarian cancer while keeping the business alive. She breaks down why case studies and thought leadership are the real proof engines of B2B marketing, why AI can speed up the work but can't create original thinking, and what she'd tell women thinking about starting their own business.

**Timestamps:**
- 00:36 Sue's background: 35 years in marketing, starting Remedy 20 years ago
- 02:42 Closing the agency after being diagnosed with advanced ovarian cancer
- 03:13 Restarting the business in 2013
- 04:22 What inspired her to start Remedy Marketing
- 06:45 How the agency evolved from PR-centric to case studies and thought leadership
- 08:08 What "thought leadership" actually means, and the power of the customer voice
- 09:56 Remedy's "maximum ROI" content model
- 11:11 Why content is still king (or queen) in the age of AI
- 14:46 How Remedy actually uses AI in its own marketing
- 16:08 The industries and verticals Remedy's clients come from
- 17:48 Remedy's three pillars: thought leadership, case studies, and marketing action
- 21:16 What onboarding a new client looks like
- 23:22 Why LinkedIn and YouTube are the two most powerful B2B platforms
- 27:47 The risks of overusing LinkedIn automation tools
- 29:37 Sue's honest take on email marketing today
- 33:01 A case study success story: turning a small software company into a lead-gen machine
- 36:16 What actually makes a good case study
- 38:19 The over 60 ways a single case study can be repurposed
- 43:26 Sue's advice for women entrepreneurs
- 44:45 The setbacks she faced as a woman in the tech industry
- 45:44 Her favorite part of running her own business

**Links:**
- Website: [remedymarketing.co.uk](https://remedymarketing.co.uk)
- Case Study Studio: [casestudystudio.co.uk](https://casestudystudio.co.uk)
- Sue on LinkedIn: search Sue Rizzello

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Logan Brown, founder and CEO of **Soxton**, joins the Social Good Podcast to talk about building an AI-powered law firm for startups after seeing her Big Law clients turn to ChatGPT for legal answers. She breaks down how Soxton handles incorporations, financings, and contracts at a fraction of Big Law prices, why founders should be careful with VC side letters, and what she looks for when hiring lawyers and engineers.

**Timestamps:**
- 01:12 What Soxton does: an AI-powered law firm for startups
- 01:53 How ChatGPT's early days inspired Logan to become a founder
- 02:34 Soxton's client range, from garage startups to RBC
- 03:21 Why entity formation is usually a startup's first legal need
- 04:18 The two biggest problem areas: corporate governance and commercial contracts
- 05:05 The risk hiding in VC side letters, and why founders sign away too much
- 06:38 Where Soxton fits in the legal tech landscape
- 08:18 Soxton's strength: $925/hour at Cooley vs. $500 a contract at Soxton
- 08:56 How Soxton keeps a human lawyer in the loop over AI output
- 11:07 Soxton's biggest weakness: hiring more lawyers and engineers
- 11:46 What Logan looks for in lawyers and engineers
- 12:29 Soxton's proprietary, fine-tuned AI models
- 13:04 Co-founder Asher and the engineering team
- 14:05 Soxton's challenges going into Q4 2026
- 14:28 A client case study: incorporation to an $8M seed round
- 15:20 Helping founders outside the VC path, including a nurse building a health app
- 19:02 Where to find Soxton on social media and how to sign up

**Links:**
- Sign up: [soxton.ai](https://soxton.ai)
- Soxton on Twitter/LinkedIn: search Soxton AI
- Logan on Twitter/LinkedIn: [LoganBrown799](https://twitter.com/LoganBrown799)

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Effective Altruism Sweden's Dr. Ysaline Bourgine de Meder on (1:36) Effective Altruism as an international movement, (3:59) finding areas to work on that are neglected, (6:00) celebrating 10 years at EA Sweden, (8:38) career advising at EA Sweden in fields including nonprofits, government and corporations, (13:40) following through with EA members throughout their career advising, (15:15) what inspired Dr. Bourgine de Meder to work at EA Sweden, (19:15) working together with the other EA Nordic chapters, (20:22) the top issues that EA Sweden members are working on, (27:00) being inspired by members of EA Sweden, (29:14) working with sister organization Give Effective to help people donate effectively, (30:09) Dr. Bourgine de Meder's work at EA Sweden, and (32:00) Dr. Ysa and EA Sweden's future.

Links: 

www.effektivaltruism.org
https://www.linkedin.com/company/effektiv-altruism/
https://www.instagram.com/effektiv_altruism
https://www.linkedin.com/in/dr-ysaline-bourgine-de-meder-88695211a/

Find us on: 

Buena Vida Specialty Coffee's Gally Meyer on (0:50) running one of the top coffee shops in North America, Central America and the Caribbean regions, (1:36) starting Buena Vida Specialty Coffee 6 years ago, (2:40) defining regenerative farming, (5:27) measuring regenerative farming at Buena Vida Specialty Coffee, (8:14) understanding regenerative agriculture and the ecosystem in which it works including 80% of farmers who live below the poverty line, (14:30) migrant coffee farm workers and major coffee companies who make money from the coffee industry, (16:20) three major coffee markets wherein 95-97% are not compensating coffee farmers fairly, (18:11) how Gally got her start with Buena Vida Specialty Coffee, (20:12) working closely as partners of coffee farms in Costa Rica, Panama and Colombia, (23:30) partnering with coffee shops and roasters throughout the U.S. and Europe and valuing relationships with both customers and partners, (24:38) her involvement with several documentaries including Kiss the Ground, Common Ground and Ground Swell to educate the public on regenerative farming, (27:14) attending Climate Week in New York, (28:20) her efforts to end the extraction model of underpaying coffee farmers and change the coffee industry by 2050.

Links: 

www.buenavida.coffee
https://www.linkedin.com/company/buena-vida-only-regenerative/
https://www.instagram.com/buenavida_specialtycoffee
http://www.linkedin.com/in/gally-mayer
http://www.kisstheground.com
https://commongroundfilm.org/
www.groundswellfilm.org

Find us on: 
www.instagram.com/socialgoodpod 
www.youtube.com/@SocialGoodPodcast 
https://open.spotify.com/show/6OBpddWHUqO1jGWsMHidmG 
https://podcasts.apple.com/us/podcast/social-good-podcast/id1562812869 
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Mallory discusses (1:00) spending 10 years in San Francisco, (2:33) working in community brand and content marketing at Tumblr in 2010's, (3:00) starting a blog to connect with other gamers, (3:37) working at Discord as an early employee after her blog took off, (4:50) starting whatever studio, (5:37) joining Bolt.new as a fractional marketing officer, (6:30) raising money for kindasorta after leaving Discord, (7:45) playing video games with her dad growing up, (9:23) the role of communities in gaming, (13:40) old school gaming communities or LAN events, (17:50) the rise of PC rooms across Korea and Asia, (19:28) console gaming being more popular in the West, (21:25) recreating old games that she played as a child with AI, (25:05) helping early-stage tech companies build their community from the ground up, (26:00) doing a hackathon for her client, (26:55) doing grassroots and social media campaigns for enterprise companies, (28:55) working with clients for between 3-6 months, (30:55) focusing on brand awareness or word-of-mouth marketing for tech clients, (32:36) attracting prosumers for Bolt.new, at a hackathon by naturally building a way for people to use their product, (33:50) partnering with 10-12 other AI companies to offset the 1 million dollar prize money, (36:45) building trust for tech products through community, (38:36) working with companies that are Series A and beyond, (39:50) building community on Discord through challenges, (43:01) handing off Discord communities to clients post-project and (43:36) leaving security to pursue kindasorta studio.

Links: 

www.kindasortastudio.com
https://www.linkedin.com/company/kindasorta-studio
https://www.instagram.com/malloryloar
http://www.linkedin.com/in/malloryloar

Find us on: 

Nicole discusses (0:55) her time studying Psychology and Neuroscience at Columbia University, (1:28) dealing with mental health issues at Columbia and trying to help others once she healed, (2:48) reaching people with mental health issues through Soul Health, (4:18) helping people reconcile their professional lives with their personal lives, (5:26) helping entrepreneurs avoid burnout, (7:43) dreaming of becoming an entrepreneur as a child, (11:29) entering Columbia as a Physics major, (12:28) pivoting twice with Soul Health, (13:48) life as a solo founder, (14:47) working with 3 accelerators and a venture capital firm, (15:28) making progress with Soul Health since February, (18:11) working on Soul Health while on a clean slate with her own mental health, (20:48) costs to advancements in technology in 2026, and (23:25) finding her hope through Christianity, her family and her faith in herself. 

Links: 

www.getsoulhealth.co 
https://www.linkedin.com/company/thesoulhealth/
https://www.instagram.com/nicolevieirapires 
http://www.linkedin.com/in/nicole-v-pires 

Find us on: 

Mhraf discusses (1:04) growing up in Ethiopia, Kenya and South Africa; then attending Trinity College in Connecticut in the U.S., (1:34) studying Economics and International Relations with a concentration in African Studies at Trinity College, (2:43) attending African Leadership Academy in South Africa with a tight-knit group of 100 students for two years, (12:47) working in education for 8 years, (13:43) heading sales and partnerships at Chatac, (15:40) moving back to Africa, (17:03) bringing over her network of educators to Chatac, (17:44) working together with her team of 8 people at Chatac, (19:25) serving almost 40,000 learners to lower-connectivity areas such as Afghanistan through Sola X, (20:34) allowing learning to happen on WhatsApp through AI, (23:20) working with a wide age group range and deploying learning in local languages and local contexts through AI, (26:04) scouting mission-aligned organizations in remote areas who are online, (27:54) training teachers in their pedagogy, (28:49) tapping into previous connections and talking to new connections to build a pipeline, (30:00) working to integrate Chatac into government entities, (32:00) attempting to build an intuitive platform on WhatsApp, (33:47) being wary of use cases for AI, (35:25) the role of AI in society and necessary protocol, (38:00) designing Chatac's AI around the 7 vectors of learning in the U.S, and (39:18) the importance of the human element in education.

Links:
linkedin.com/in/mhraf
www.chatac.ai

Find us on:
www.thesocialgoodpod.com
www.instagram.com/socialgoodpod
www.youtube.com/@socialgoodpodcast
https://open.spotify.com/show/6OBpddWHUqO1jGWsMHidmG
https://podcasts.apple.com/us/podcast/social-good-podcast/id1562812869
https://music.amazon.com/podcasts/435c2adf-d21c-42b6-8dd8-50132dd97fac/social-good-podcast

Also by Rose:

Support me on my journey in building my charity dining app. Sign up for the waitlist at www.getyourbrighton.com

The Second Chance Project's Louise Prashad discusses (0:16) celebrating her birthday and anniversary with family this week, (1:40) growing up in York, U.K., (2:22) experiencing a coma mid-birth from a rare liver condition which led to the stillbirth of her twins in 2016, (3:04) waking up a month later from the coma and having had undergone a liver transplant, (3:50) coming to terms with the organ donor and finding light at the end of the tunnel, (4:17) having had spent the last 10 years rebuilding her life and building The Second Chance Project as a part of this, (4:39) struggling with depression as a 21-year-old experiencing a miscarriage and organ transplant, (5:06) starting small with The Second Chance Project by telling her story at talks at educational and professional institutions, (5:50) continuing her advocacy work for organ donation through The Second Chance Project, (6:02) recruiting speakers and motivating participants to stay active, (7:12) the details of the organ donation process, (8:21) meeting the organ donor's family, (9:30) the experience for the organ donation recipient's family, (11:04) learning to be resilient and rebuilding, (12:51) talking to educational and medical institutions about the power of organ donation, (13:47) finding a way out of depression through sports, (14:30) completing 320 races thus far, (14:44) giving back to transplant athletes and finding camaraderie at the British Transplant Games, (19:32) supporting individuals with intellectually disabilities through her day job at the Special Olympics and (32:48) improving her mental health, mindset and life through sports.

Links:

https://www.instagram.com/a_gifted_life
https://www.linkedin.com/in/louise-prashad

www.thesocialgoodpod.com
www.youtube.com/@socialgoodpodcast
https://open.spotify.com/show/6OBpddWHUqO1jGWsMHidmG
https://podcasts.apple.com/us/podcast/social-good-podcast/id1562812869
www.instagram.com/socialgoodpod
https://music.amazon.com/podcasts/435c2adf-d21c-42b6-8dd8-50132dd97fac/social-good-podcast

Also by Rose:

In episode 26, Sarah Jakle discusses (0:26) supporting historically underserved high school girls in going to public service, (0:52) teaching perseverance and positive self-talk, (3:35) vastly underestimating the high school girls that she works with, (4:29) showing, not telling, leadership from young women through peer-to-peer mentorship and leadership programs, (6:20) building a pipeline for recruiting young women in office, (8:00) using grounding techniques in every step of Democrashe's workshops, (11:19) paying a stipend to Democrashe's participants in a grassroots effort to fight unpaid internship work, (14:40) instilling a sense of birthright and belonging for young girls in the U.S. to running for office and leading the country, (15:28) meeting success in using Instagram as a platform for recruiting girls nationally to Democrashe, (20:28) mentoring girls in Democrashe to take on authentic responses as they  grow confidently into roles such as public office, (21:44) Sarah's military master's in social work at USC as part of her training to start Democrashe, (22:32) addressing the underrepresentation and misaligned treatment of women in U.S. politics, (25:20) further supporting the development of Democrashe and its work, (28:04) opening the speaker floor at Democrashe for any woman who is passionate about a cause or topic, (28:14) resourcing funding for Democrashe, (28:53) expanding Democrashe's workshops in the latter half of 2026, (34:23) passing bills in the House floor for Democrashe to prepare women to go into office in equipping them to save lives in the real world, (35:17) accrediting Melinda French Gates for giving roles to different sectors of society for the safekeeping of the United States as a republic and how advocating for women and girls to properly go into politics fits into that story.

Links:

www.democrashe.org
https://www.facebook.com/DemocraShe-110108011246367
https://www.instagram.com/democrashe
https://www.tiktok.com/@democrasheorg
https://www.linkedin.com/company/democrashe/

Find us on:

www.thesocialgoodpod.com

Also by Rose: