Social Mavericks

In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way.

They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation.

They also touch on the trendiness of social media and the need to stay true to one's values and brand.

There's also a conversation about the challenges women face in building credibility and being taken seriously in the online coaching industry.

Chapters:

00:00 Introduction and Background

01:26 Transitioning from Teaching to Online Coaching

08:12 The Role of Social Proof in Online Business

13:31 Staying True to Your Values and Brand

15:26 Avoiding Trendiness and Embracing Authenticity

29:54 The Importance of Business Metrics and Overall Impact

33:21 Embracing Imposter Syndrome as a Sign of Bravery

46:39 Challenges Women Face in the Online Coaching Industry

Follow Emilia here: @etphd_mentoring

Listen to the ETPHD Mentoring podcast here:

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Listen to the ETPHD Nutrition podcast here:

Follow Simon here: @iamsimonmitchell

In this episode, Simon interviews Hymsuen, a coach for personal trainers. Hym shares his journey of transitioning from in-person training to online coaching. He discusses his initial attempt at online coaching and the mistakes he made in his content strategy.

Hym also discusses the negative impact of bad advice and support and the importance of genuine testimonials. He shares his experience developing video editing skills and provides insights into generating ideas for content.

Hym emphasises the importance of repurposing content for different platforms and finding inspiration outside of the fitness industry. And a whole lot more.

Follow Hym here: https://instagram.com/gymwithhym

Follow Simon here: https://instagram.com/iamsimonmitchell

Get your FREE 32-page guide to getting more leads from social media here: https://thisislazymarketing.com

In this episode, Simon interviews Luke Tulloch, an online fitness coach, about his journey of building his business. Luke shares that he transitioned from in-person coaching to online coaching to find career progression and the opportunity to travel. He emphasizes the importance of straddling the line between science and practical application in his content, providing usable and practical information for his audience. Luke also discusses the challenges of understanding and empathizing with his target audience and the need to balance intuition and science in marketing. In this conversation, Luke and Simon discuss the challenges and strategies of marketing in the fitness industry. They emphasize the importance of experience and intuition in marketing, as well as the need to balance how-to content with thought-provoking content. They also discuss the need for a long-term perspective in business and the importance of focusing on the overall trend rather than individual metrics. Luke shares his approach to dealing with negativity on social media and offers tips for generating content ideas.

Follow Luke here: @_luketulloch

Follow Simon here: @iamsimonmitchell

Get your FREE 32-page social media guide here: thisislazymarketing.com

In this episode, Jason Munro talks about his journey as an online nutritionist and entrepreneur. We discussed topics such as building a membership site, taking risks, transitioning from a full-time job to entrepreneurship, and the impact of lockdown on the business. Jason shares his experiences and challenges, including the initial anxiety and worry, the excitement of proof of concept, and the process of claiming back his life. We also touch on the growth of Jason's social media following and the strategies he used. This is a valuable, insightful podcast for any online business owner.

Grab your FREE 32-page guide on getting more leads from social media here: https://thisislazymarketing.com

Follow Jason here: @munronutrition

Follow Simon here: @iamsimonmitchell

In this conversation, Simon Mitchell and Chris Orzechowski discuss various topics related to email marketing and copywriting. They talk about growing an email list, the importance of targeting the right audience, and the role of content in attracting the right subscribers. They also discuss the structure of automated sequences and the importance of belief systems in marketing. Tune in to start winning with email marketing.

theemailcopywriter.com/

Connect with Simon here: @iamsimonmitchell

Grab your FREE 32-page guide about getting more leads from social media here: thisislazymarketing.com/

This episode explores the five core principles of why people buy: money, status, health, and escape pain, as well as Robert Cialdini's persuasion principles.

The episode also includes a tip on leveraging podcast guests for more social media reach, a discussion on when social proof becomes sleazy, and an analysis of the impact of paid ad traffic on different social media platforms.

And, of course, a whole lot more…

Grab your FREE 32-page eBook here: https://thisislazymarketing.com

Follow Simon here: https://instagram.com/@iamsimonmitchell

Chapters:

00:00 Introduction: The Fundamentals of Why People Buy

03:18 Money - The Desire for More

10:59 Status - Competing and Keeping Up

15:09 Escape Pain - Seeking Satisfaction

30:18 Tip of the Week: Leveraging Podcast Guests for More Reach on Social Media

36:31 Collaborating with Podcast Guests

51:37 The Power of YouTube and Podcasting for Ads

Gina Esposito is the founder and owner of the world-renowned Anee Atelier, a wedding photography business she built from nothing into one of the top wedding photography businesses in the world. In this episode, I talk to Gina about her entrepreneurial journey, the ups and downs, and the mindset that helped her achieve such immense success. This is a rare glimpse into how to build a business that reaches the top of its field.

Follow Gina here: ⁠⁠@aneeatelier

Follow Simon here: ⁠⁠@iamsimonmitchell⁠⁠

Get your free 32-page social media marketing guide here: ⁠⁠thisislazymarketing.com⁠⁠

In this episode, Simon discusses the importance of repurposing content and shares several ways to do it effectively. He emphasizes the value of long-form content and its longevity compared to short-form content. Simon also provides tips on repurposing content into different formats, such as articles, YouTube videos, short-form clips, carousels, and more.

Simon also talks about the things you DON’T need to focus on if you want to generate more leads from social media, including new logos, new products, new niches, and new email service providers. 

Simon provides tips for getting in front of the correct audience, such as making content relevant to your niche, leveraging someone else's audience through networking, and experimenting with different formats and messages.

And more…

Grab your FREE 32-page eBook here: https://thisislazymarketing.com

Follow Simon here: https://instagram.com/@iamsimonmitchell

Chapters

00:00 Introduction: The Power of Content Repurposing

02:21 Maximizing Your Efforts: The Importance of Long-Form Content

08:34 From Podcasts to Articles: Repurposing Long-Form Content

10:59 Creating Engaging Short-Form Content: Tips and Tools

14:45 Reaching a Wider Audience: Repurposing Content into Carousels

20:54 Creating Short-Form Videos and Carousels

23:49 What You Don't Need: New Logos, Products, Niches, or Email Service Providers

31:56 The Key to Business Success: Consistency and Doing the Work

33:21 Creating Content that Excites and Interests You

36:09 Getting in Front of the Correct Audience

46:15 Leveraging Networking and Collaborations

51:06 Experimenting with Different Formats and Messages

56:20 The Advantages of Marketing Automation for Smaller Brands

Here's how my 1:1 client went from being a PT on the gym floor to mentoring other trainers on how to achieve jaw-dropping transformations for themselves and their clients. You'll also discover how he grew his following from 800 to 19.2k (and counting).

This is a real-world story detailing the reality of starting and growing your own business.

Follow Jewade here: ⁠⁠https://instagram.com/jewadegrahamcoaching⁠⁠

Follow Simon here: ⁠⁠https://instagram.com/iamsimonmitchell⁠⁠

Get your free 32-page social media marketing guide here: ⁠⁠https://⁠⁠thisislazymarketing.com⁠

In this episode of the Social Mavericks podcast, Simon Mitchell discusses 11 key actions that can boost leads and sales on social media. You'll also discover the characteristics of six-and-seven-figure entrepreneurs, how to create differentiated offers, and why most social media marketing advice is lame and unhelpful.

Grab your FREE 32-page eBook here: https://thisislazymarketing.com

Follow Simon here: @iamsimonmitchell

01:23 Maverick Marketing Lesson: 11 Key Actions to Boost Leads and Sales

26:30 Tip of the Week: Characteristics of Successful Entrepreneurs

32:18 Maverick Messages: Creating Differentiated Offers

37:25 Social media news: Discussion on Growing Organically on Instagram