In this episode we look at Social Media as a promotional tool for the hotel industry with Jamel Ben Amor, President and Managing director of Iris Hotels where we learn about the importance of social media to drive brand and bookings, the Saudi Arabian hospitality market and why leadership is so important to drive cultural change.

IRIS Hotels open its first properties in November 2020, it now has a portfolio of 5 boutique properties in Saudi Arabia with 2 4* hotels due in 2023, and 3 further properties in the pipeline 

In our discussion on Social media in hospitality, we cover

1. How to approach social media and the effective channels
2. Impact on bookings and deploying successful campaigns
3. Role of leadership in cultural change

 

This episode is in Media Partnership with ACE Hotel Technology Summit 2023

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