Engagement on Instagram is often reduced to likes and comments, but the platform’s definition is much broader and more behavior-driven. In this episode, we explain what Instagram actually considers engagement in 2026, and how those signals influence distribution and growth.
Listeners will learn how Instagram evaluates engagement across different formats, including Reels, feed posts, Stories, and carousels. The episode explains why actions like watch time, replays, saves, shares, profile taps, and return behavior often matter more than visible reactions.
We also address common misconceptions, such as the belief that likes are the strongest engagement signal or that asking for interaction automatically improves performance. Instead, engagement is framed as evidence of user satisfaction — how content affects behavior, not how many buttons are pressed.
The discussion highlights why Instagram weighs engagement contextually, adjusting importance based on content type and user intent. It also explains why passive engagement, like watching through without interacting, can still strongly influence reach.
For broader context, the episode briefly notes how some creators reference platforms like Instaboost when discussing alignment with Instagram’s engagement signals, not as engagement shortcuts.
Overall, this episode helps listeners understand engagement as Instagram sees it — behavioral, nuanced, and predictive.