Social Media Makers

Truth bomb - 100% of our customers are human! I know crazy right? In the digital age it can be really easy to get lost in the shiny strategies and processes of marketing online but that comes with a trap of losing that human connection. In this episode I talk to Angela Henderson from Angela Henderson Consulting about why human to human marketing is so valuable for your clients & your business. Plus how to maintain your human element in todays digital age.

The NUMBER ONE fear people have about online course creation is this - noone will buy their program. We have so much self doubt and feelings of worthiness associated with this process and consequently that's what stands in your way of having the success an online program can provide. So in this episode I share 3 tell tale signs you can tangibly look for to see if you and your business are ready for an online program.

So you have thought of creating an online program but that thought has sat on the shelf for a LONG time. Right now is the BEST time to be investing in having an online learning option for your business, online course sales are UP and people are looking to online to learn and grow. In this episode I share how online programs were the best decision I made in my business, the key benefits of having one for yours & the 4 steps to EASY online course creation.

As we navigate the times of self-isolation online communities are becoming and will be SO important for us to stay connected with the communities that we are a part of.

Groups already were front and centre of Facebook but now they will be sought out more by the average user than ever before. In this episode we uncover the 3 ways you can use Facebook Groups to connect with your audience and grow your business.

Starting a business on a shoestring, getting your products worn by real deal celebrities, getting your first 10K and more followers on Instagram and the realities of having a fashion label in these times. Lana from MILF Life The Label shares it all in this real, raw and honest representation of climbing your way from zero to a boss AF brand that gets people talking and has personality plus.

Creating a business plan can seem like an overwhelming exercise for those that have never done it before or been through the process with a professional. In this episode we unpack the key elements of a business plan with Jacqui and Helen from Two Girls And A Laptop so you can start to implement these processes in your own business.

Growing your following is all about HOW to get people to click that follow button and become a part of your audience. Once someone lands on your profile you have a really short snapshot of time to make an impression that gets them to take action. So how do you maximise this? That is what I am unpacking in this episode so that you can get more people clicking follow each and every day.

If you are DIY ing your marketing then most of the time you are doing this yourself because you don't have the capacity yet to outsource this task. So do you NEED to use paid ads or can you be successful with an organic only marketing strategy. The short answer is YES you can. In this episode I cover off what is the difference between organic and paid marketing, the danger of turning to paid ads before you have mastered your organic marketing and my 4 steps to having an organic marketing plan that brings results without paid Ads.

Are you someone who has struggled to really embody or understand your brands personality and how to project that in your marketing? Then you will love the discovery of the archetypes which are a set of personalities that us humans can understand and identify with so you can wrap up your brand in a nice package that not only you but your audience will be able to relate to and identify with.

Social Media is a platform that carries immense power on so many levels, we have many examples of use of the platforms for great things and also the use of the platforms for motives that are destructive.

Whether you use social media as a business, for personal use or are teaching a young person how to behave online this episode has something for you.

In light of recent events here in Australia I wanted to weigh in on how the platforms can be used as a whole in a positive and powerful way, but also touch on our responsibility as a user to know how our actions can have an effect on others and consider also as a business owner how this can affect your brand.