Social Media Makers

Strategy is a bit of a buzz word these days, there is strategies for everything! With so much noise around building an effective marketing strategy I wanted to put some minds at rest and clear the air about what a good strategy is and what a good strategy is not. So that you can get really granular on what you need to do to build one for your social media and kick the goals you want and deserve to kick in 2020.

Money health (or lack thereof) is one of the BIGGEST causes of stress, and relationship breakdown. As a business owner one of the top ticket items on everyone's list is to 'make more money'. BUT we often are so focused on making MORE that we forget to manage what we have in the most effective way. In this episode I chat to money coach and numbers legend Bec from Next Chapter Wealth who helps people create some great mindset and goals around money aswell as better habits that mean you can do more with what you have. Bec is passionate about helping people in life and business to live life on better terms and stop the cycles of bad money habits that can get them down. A MUST listen for business owners who feel like they are chasing their tails on the money making mousewheel.

If you have ever felt awkward in front of the camera at a brand shoot then this episode is for you. I interview Amanda Campeanu, brand photographer and preset queen where we chat all things being comfortable in front of the camera so you can have amazing photos for your content. We also discuss tips to DIY-ing a brand shoot, with choosing location, editing and tech you need to do this well. As someone who has never felt comfortable in front of the camera following Amandas tips has been crucial in me having good brand images and FINALLY getting over my fear of the camera. Enjoy!

IGTV is a really interesting part of the Instagram platform that often gets overlooked by alot of marketers. But to me it's like GOLD for small business in the video realm. In this episode I explain some background on IGTV, some new features that make it really appealing for those with smaller followings, what's working on there and why PLUS how to get started on a strategy for IGTV.

Your brand is more than your logo. Something we hear alot in the branding space, but what does that actually mean? What are the elements of your brand you need to get clarity on as a small business owner to really stand out in your niche and connect with your audience? In this episode I interview Brodi Rose from Brodi Rose Creative Co and we deep dive into what the main elements are of your brand, how getting clear on your brand and brand message helps you connect with your ideal client and some fabulous tips for those still in the phase of DIY'ing their brand.

I interview Alana Mevissen, an award winning hair & makeup artist, social media success and total legend at life & business. She has built her business entirely on social media, she uses no complicated funnels, no paid Ads and she doesn't even use email marketing. Alana is one of my longest life friends and as a digital marketer I have the utmost respect for how she has built a brand of integrity and authenticity on a platform where it can be hard to show up like this. This has translated into an engaged online community, a thriving business and a regular income to support her family and lifestyle.

In this episode I talk about a taboo topic the 'selling' part of marketing. In the new age of content marketing and value based marketing the art of actually leading your audience to make a purchase has become something people are either not skilled at doing or afraid to do. So in this episode I talk about how to identify if you are on the marketing mouse wheel that is getting you nowhere and how to get off it with 3 key components. Understanding the purchase journey, the importance of building a warm market and the best places to start doing this.

Collaboration can be one of the most powerful growth tools for a small business. But alot of people set out to collaborate without a strategy and therefore end up aligning themselves with brands that are not a good fit or not setting up the right value exchange. In this interview I interview Nat Welfare from The Collab Hub and we unpack how you can get the most out of your collabs, grow your audience and also build strong business relationships.

If you have ever wanted to know the steps to executing a strong Influencer Marketing plan that actually gets results for your business then this episode is for you. I interview Em Griffiths from Oh Em G Marketing who is the guru on all things Influencer Marketing from the strategy right through to implementing the right agreements. This is a jam packed episode not to be missed.

Ever wondered what all the steps are to creating and actioning your content plan effectively? In this episode I share all the steps you need to action your content plan consistently every single month without ever missing a step.