Social Media Marketing School

By Ethan Bridge

On Social Media Marketing School, we take a deep dive into the realm of social to assist you, your personal brand, and your business.

Covering social media marketing tips across all your favourite p... more

4.8

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FAQs about Social Media Marketing School:

How many episodes does Social Media Marketing School have?

The podcast currently has 432 episodes available.

Social Media Marketing School episodes:

August 10, 2020SMMS: How To Increase Your Facebook Ad Conversion Rate
SMMS #032 - On today's episode of Social Media Marketing School, I am going to be teaching you how to increase the conversion rate fo your Facebook Ads.
This type of episode is going to become a mini-series but in this episode, I discuss the following 4 tips:
Using Google Analytics for audience information

Narrowing your audience beyond one factor

Excluding certain audiences from your campaign

Using Facebook retargeting ads
I hope this episode provides you with some actionable advice so that you can increase the conversion rates of your Facebook Ads.
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
12min
August 07, 2020 SMMS: The Importance of Authenticity On Social Media
SMMS #031 - On today's episode of Social Media Marketing School, I am going to be talking about the importance of being authentic on social media.
When on social media and doing anything to build your brand/business, you should be ensuring that every action you take aligns with your core values and desires you may have.
Should you ever stray away from your values it will damage your reputation.
So, I hope this episode explains the importance of authenticity and the importance of playing the long-term game rather than chasing the short-term "feel good" rewards that could position you for failure in the future.
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
10min
August 05, 2020SMMS: How To Get More Shares On Your Instagram Content
SMMS #030 - On today's episode of Social Media Marketing School, I am going to teach you how to get more people to share your Instagram content.
In my opinion, shares are the best form of engagement for your content. They allow you to reach an audience outside of your own followers, which ultimately increases the overall reach of your content.
The tips I discuss in the episode include:
Providing additional content for free

Warning others of potential dangers

Entertaining your audience

Inspiring your audience

Being unique
I hope this episode provides you with some actionable tips so that you can now get more people to share your content.
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
13min
August 03, 2020SMMS: Tips For Writing Powerful Facebook Ad Headlines
SMMS #029 - On today's episode of Social Media Marketing School I am going to be telling you my top tips for writing powerful Facebook Ad headlines.
With the most important component of a Facebook ad being the creative, in a close second, comes the headline.
There's only enough room for approximately 7 words, so you need to be straight to the point and use your words wisely.
The tips I mention include:
Reinforce your brand message

Emphasize sales and offers

Use a Call-To-Action

Explain your product further

Highlight your unique selling point
I hope this episode provides some actionable steps so that you can now go and write the perfect Facebook Ad Headline.
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
12min
July 31, 2020SMMS: How To Give Your Content More Personality
SMMS #028 - On today's episode of Social Media Marketing School I am going to be teaching you how to give you content more personality.
Your content could contain all the greatest value the industry has to offer, but if it's not interesting because it lacks personality, then nobody is going to read it.
So, in the episode I discuss the importance of the following points:
Telling a story within your content

Eliciting an emotional response

Having a personal interest in the content you create

Writing just as you would talk (being true to yourself)
I hope this episode provides you with some actionable tips so that you can now go out and give your content more personality!
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
15min
July 29, 2020SMMS: How To Dominate Instagram Stories
SMMS #027: In today’s episode of Social Media Marketing School, I am going to be teaching you how to dominate Instagram Stories.
Instagram stories are still a hugely underutilized part of the platform. Why? People are afraid to get personal in their stories and aren’t engaging with their audience.
Stories need to be playing a big roll in your content strategy and if they aren't at the moment this episode will really open your eyes to some different techniques you can use.
In the episode I discuss how you can use the below 5 stickers to really start engaging with your audience and possibly gain a few clients along the way:
Quiz

Poll

Questions

DM Me

Countdown
I hope this episode provides some actionable tips and now you can go and crush Instagram stories.
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
16min
July 27, 2020SMMS: Google Ads Vs. Facebook Ads: Which Is Best For Your Business?
SMMS #026 - In today's episode of Social Media Marketing School I am going to be answering the adage question "Should my business be using Facebook Ads or Google Ads?".
Long story short, the answer is both. Facebook Ads and Google Ads are unique and are great for different desired campaign results.
In the episode I cover:
Introduction to Google Ads

Introduction to Facebook Ads

Why you should use Google Ads

Why you should use Facebook Ads

Which platform is best for specific campaign requirements

How you can make Facebook Ads and Google Ads work together.

I hope you enjoy this episode of Social Media Marketing School.
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
17min
July 24, 2020 SMMS: How To Write The Perfect Instagram Caption To Increase Engagement
SMMS #025 - Today's episode is going to be all about how to write the perfect caption for your social media / Instagram post.
When it comes to writing captions there's a time and place for a long caption and there's a time and place for a short caption.
I explain when it's best to use each and also some top tips on what you should include within them to encourage that all-important engagement.
I mention the use of an app called "Flocked" - definitely check it out so that you can always have your caption perfectly formatted.
I hope this episode provides some actionable tips so that you can now go and write the perfect caption for your post.
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
13min
July 22, 2020SMMS: 5 Facebook Ad Mistakes That Can Sink Your Budget
SMMS #024 - On today's episode of Social Media Marketing School, I will be discussing 5 Facebook Ad mistakes that can sink your marketing budget.
The 5 Mistakes I will be discussing are:
Running ads at all times

Irrelevant landing pages

Constantly adjusting your campaigns

Not testing alternative ad types

Retargeting already converted customers
I have this episode provides some actionable tips, so that when creating your Facebook ads you don't waste any of your hard-earned money!
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
12min
July 20, 2020SMMS: How To Find Your Niche On Social Media
SMMS #023 - On today's episode of Social Media Marketing School, I will be teaching you how to find your niche on social media.
Whether you're creating a brand new account, or you're yet to hone in on a specific topic, this episode is perfect for you.
I break the process down into 5 simple steps:
Identify your interests and passions

Identify the problems you can solve

Research your competition

Determine the profitability of your niche

Test, test, test
I hope this episode provides some actionable tips so that you can now go and find the perfect niche for your profile.
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Follow me on Instagram: https://www.instagram.com/themarketingethan/
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
14min

FAQs about Social Media Marketing School:

How many episodes does Social Media Marketing School have?

The podcast currently has 432 episodes available.