Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

Lucas and Luna explore why leading brands are moving away from likes, shares, and follower counts in favor of deeper engagement metrics like shares-to-reach ratio and comment sentiment. The episode features a case study of a direct-to-consumer brand that saw a 40% higher conversion rate after switching to a 'meaningful interactions' KPI. Lucas explains how platforms like Instagram and TikTok are now deprioritizing vanity metrics in their algorithms, and Luna shares how a beauty brand used time-spent-on-post data to redesign its product launch. The conversation also touches on the rise of private metrics tools and the cultural shift from broadcasting to community building.

#VanityMetrics #EngagementMetrics #SocialMediaKPIs #BrandStrategy #Marketing #InstagramAlgorithm #TikTokStrategy #CommunityBuilding #ConversionRate #ContentStrategy #DigitalMarketing #SocialMediaTrends #DataDrivenMarketing #BrandAuthenticity #SocialMediaROI #FexingoBusiness #BusinessPodcast #SocialMediaMarketing

Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dive into how brands are using social media for crisis communication, focusing on the 2025 McDonald's E. coli outbreak as a case study. They break down the real-time response playbook, the role of X (formerly Twitter) vs. Instagram, and why transparency beats silence. Specific stats include a 40% drop in mentions within 48 hours of a well-handled response and a 15% stock dip for a brand that fumbled. Lucas explains the three-phase crisis framework: acknowledge, update, pivot. Luna brings up JetBlue's 2024 operational meltdown as a counterexample. They also discuss how crisis communication is moving from reactive to proactive with social listening tools. Listeners will learn a concrete framework they can apply to their own brand's crisis plan.

#SocialMediaMarketing #CrisisCommunication #McDonalds #JetBlue #PublicRelations #BrandManagement #XTwitter #Instagram #RealTimeMarketing #SocialListening #ReputationManagement #MarketingStrategy #BrandCrisis #FexingoBusiness #BusinessPodcast #Podcast #Marketing #SocialMedia

Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore how brands are shifting from traditional focus groups to social listening for market research. They dive into a specific case: how a mid-size DTC skincare brand used Reddit and TikTok comment threads to identify an unmet need for a fragrance-free moisturizer, launching a product that did $2 million in its first quarter. Lucas breaks down the ROI of social listening tools versus traditional surveys, citing a 60% reduction in research costs. Luna challenges whether this approach risks confirmation bias, and they discuss how companies like L'Oréal and Unilever are building dedicated social intelligence teams. The episode includes a donation pitch tied to the show's value for marketing professionals, then wraps with Luna asking if brands are overlooking the depth of human insight that focus groups provide.

#SocialMediaMarketing #MarketResearch #SocialListening #ConsumerInsights #BrandStrategy #Reddit #TikTok #DTCBrands #ProductDevelopment #Skincare #FexingoBusiness #BusinessPodcast #Marketing #DataDriven #CustomerFeedback #Unilever #Loreal #SocialIntelligence

Keep every episode free: buymeacoffee.com/fexingo

Episode 19 explores a growing but often overlooked social media strategy: brands re-uploading user-generated content to keep their feed fresh without constant original production. Lucas and Luna dig into the economics of UGC recycling—why it works, how brands like GoPro and Starbucks have turned customer photos into their primary feed content, and the ethical and legal pitfalls. They break down the specific case of GoPro's 'Photo of the Day' program, which pulls entirely from user submissions and has generated over 50 million social impressions per month without a single in-house shoot. The hosts also discuss the 'creator crediting' controversy, where brands face backlash for not properly tagging or compensating UGC contributors. By the end, you'll understand when reposting is smart and when it backfires.

#UserGeneratedContent #UGCRecycling #SocialMediaStrategy #GoPro #Starbucks #ContentMarketing #BrandStrategy #Marketing #SocialMediaMarketing #CreatorEconomy #InstagramMarketing #TikTokStrategy #LinkedInContent #BrandAuthenticity #ContentRepurposing #FexingoBusiness #BusinessPodcast #SocialMediaTips

Keep every episode free: buymeacoffee.com/fexingo

Episode 18 of Social Media Marketing with Fexingo explores how brands are turning product returns into a social media channel. Lucas and Luna discuss why companies like Zappos and Warby Parker are using Instagram DMs and TikTok videos to handle returns, exchanges, and customer complaints publicly and semi-publicly. The hosts break down the numbers: 30% of online purchases are returned, but brands that handle returns via social see 20% higher customer retention. They also cover the risks — from viral complaint videos to the fine line between helpful and invasive — and share a concrete playbook for setting up a returns-first social workflow. No fluff, just strategy for the 2026 retail reality.

#ProductReturns #SocialMediaReturns #CustomerService #Instagram #TikTok #WarbyParker #Zappos #RetailStrategy #Ecommerce #ReturnsStrategy #SocialCommerce #CustomerRetention #Marketing #BusinessStrategy #FexingoBusiness #BusinessPodcast #SocialMediaMarketing #Podcast

Keep every episode free: buymeacoffee.com/fexingo

In episode 17 of Social Media Marketing with Fexingo, Lucas and Luna dive into the rise of 'day in the life' content on social media. They explore why brands like Patagonia and Duolingo are using this format to humanize their corporate image, build trust, and drive engagement. The hosts break down the specific structural elements that make a DITL video work — from the 3-5 second scene cuts to the ASMR-style audio — and share data on how these posts outperform standard product demos by a wide margin. They also discuss the risks: authenticity fatigue when brands get too polished, and the fine line between relatable and boring. Packed with actionable takeaways for social media managers.

#DayInTheLife #SocialMediaMarketing #BrandContent #Authenticity #Patagonia #Duolingo #VideoMarketing #EngagementStrategy #ContentCreation #BehindTheScenes #MarketingPodcast #BusinessPodcast #FexingoBusiness #Podcast #MarketingTips #CreatorEconomy #TikTokStrategy #InstagramReels

Keep every episode free: buymeacoffee.com/fexingo

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why big brands like Patagonia and Zappos are replacing traditional PR teams with real-time social media newsrooms. They break down a specific case: how a fast-food chain turned a supply chain crisis into a trust-building moment by publishing updates within minutes on Twitter. You'll learn the key metrics for a newsroom setup, the tools needed, and why the 'war room' approach is spreading beyond crisis management to daily brand publishing. No fluff, just actionable strategy.

#SocialMediaNewsroom #BrandCrisis #RealTimeMarketing #Patagonia #Zappos #TwitterStrategy #BrandTrust #CrisisCommunication #SocialListening #ContentStrategy #Marketing #Business #DigitalPR #FexingoBusiness #BusinessPodcast #SocialMediaMarketing #BrandReputation #NewsroomStrategy

Keep every episode free: buymeacoffee.com/fexingo

Episode 15 of Social Media Marketing with Fexingo: Lucas and Luna dive into a trend that's reshaping brand reputation—companies handling customer service through Instagram DMs, TikTok comments, and LinkedIn messages. They discuss the 'public reply' vs 'private DM' strategy, citing a case where a small cosmetics brand turned a complaint into a viral moment. They also reveal the hidden ROI: customers who receive service on social spend 20% more annually. Plus, a look at the tools brands use to scale one-to-one interactions. This is for marketers wondering whether 'reply to every comment' is really worth the time.

#SocialMediaMarketing #CustomerService #Instagram #TikTok #LinkedIn #BrandReputation #DMs #ViralMoment #CosmeticsBrand #ROI #Scaling #Marketing #FexingoBusiness #BusinessPodcast #CustomerCare #SocialListening #BrandLoyalty #InboxManagement

Keep every episode free: buymeacoffee.com/fexingo

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands are investing in Pinterest as a long-term search and discovery engine, not just a visual bookmarking site. They discuss Pinterest's 'future of shopping' features, including its AI-driven visual search and catalog uploads, and how it differs from Instagram and TikTok. The hosts share a specific case study: how a direct-to-consumer furniture brand used Pinterest's 'Idea Pins' to drive a 34% increase in add-to-cart rates three months after launch. They also touch on the platform's ad return on investment, its growing Gen Z user base, and why marketers see it as a 'slow burn' that compounds over time. Tune in to understand why Pinterest deserves a place alongside the usual social media suspects.

#PinterestMarketing #PinterestStrategy #SocialMediaMarketing #VisualSearch #IdeaPins #SocialCommerce #MarketingStrategy #DTCBrands #GenZMarketing #AIMarketing #SearchMarketing #BrandDiscovery #ContentStrategy #FexingoBusiness #BusinessPodcast #MarketingPodcast #DigitalMarketing #PlatformStrategy

Keep every episode free: buymeacoffee.com/fexingo

Episode 13 dives into how brands are turning their Instagram, TikTok, and LinkedIn feeds into recruitment tools — not just employer branding, but active hiring funnels. Lucas and Luna break down the strategy behind Boeing's 'Day in the Life' TikTok series, which attracted over 300 applicants per post for entry-level engineering roles. They explore why companies are shifting from job boards to social-first talent acquisition, the metrics that matter (like application completion rate, not just views), and how a small CPG brand hired a VP of Marketing entirely through LinkedIn DMs. The conversation also covers the risks: performative culture posts, ghosting candidates, and the fine line between authentic employer branding and cringe. Concrete examples, real numbers, and a framework for any brand to start.

#SocialMediaRecruitment #EmployerBranding #TikTokRecruiting #LinkedInHiring #InstagramHiring #TalentAcquisition #HRTech #Boeing #MarketingStrategy #ContentMarketing #FexingoBusiness #BusinessPodcast #Marketing #RecruitmentMarketing #SocialRecruiting #DayInTheLife #EmployerBrand #HiringFunnel

Keep every episode free: buymeacoffee.com/fexingo