Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

By FexingoBusiness
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Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy episodes

  • Why Brands Are Ditching the Hashtag Feed Strategy

    In this episode, Lucas and Luna explore why major brands are abandoning the traditional hashtag-based content strategy on Instagram and TikTok. With organic reach for hashtag-driven posts falling below 5 percent for most accounts, companies like Glossier and Gymshark have pivoted to search-optimized captions and SEO-friendly video descriptions. New data from Meta shows 43 percent of Instagram reels now surface through keyword searches rather than hashtag feeds. The hosts break down how the algorithm has changed, what 'search engine optimization for social' actually means, and why the businesses winning right now are the ones treating their social content the way they'd treat a blog post or a product page. They also touch on the surprising rise of Pinterest as an unlikely SEO competitor to TikTok. Specific examples include a $2 million revenue month driven entirely by search traffic for a DTC wellness brand and the five-second hook formula that outperforms hashtag-heavy posts by 300 percent.

    #SocialMediaMarketing #InstagramStrategy #TikTokSEO #HashtagStrategy #OrganicReach #ContentMarketing #Glossier #Gymshark #Pinterest #AlgorithmUpdate #SearchEngineOptimization #SocialSEO #DTCBrands #MarketingTrends #BusinessStrategy #FexingoBusiness #BusinessPodcast #DigitalMarketing

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    9 min
  • How LinkedIn Became a Creator Platform

    LinkedIn is no longer just a digital resume board. In this episode, Lucas and Luna break down how the platform's algorithm shift in 2024–2025 turned it into a genuine creator ecosystem, drawing on the rise of career-focused influencers like 'The Anxious Achiever' and the surge in long-form text posts. They examine the specific metrics LinkedIn optimized for—comment-to-impression ratio over follower count—and what that means for marketers trying to build authority without gaming the system. Expect concrete takeaways, not generic advice.

    #LinkedIn #CreatorEconomy #ProfessionalNetworking #ContentStrategy #SocialMediaMarketing #CareerAdvice #LinkedInAlgorithm #ThoughtLeadership #CommunityBuilding #B2BMarketing #PersonalBranding #TheAnxiousAchiever #FexingoBusiness #BusinessPodcast #MarketingPodcast #PodcastEpisode #SocialMediaStrategy #PlatformStrategy

    Keep every episode free: buymeacoffee.com/fexingo

    8 min
  • How Instagram Reels Ate TikTok's Lunch

    In the premiere episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the shifting dynamics between Instagram Reels and TikTok as of May 2026. With Instagram boasting 2.5 billion monthly active users versus TikTok's 1.8 billion, the hosts explore how Meta's strategy of flooding Reels with content from creators and brands, plus algorithmic tweaks, has eroded TikTok's engagement lead. They break down specific numbers: Reels now account for 52% of time spent on Instagram, up from 38% two years ago, while TikTok's average session time has dropped from 95 to 78 minutes. The conversation covers why brands are reallocating ad spend, how younger Gen Z users are fragmenting across platforms, and what this means for marketers building long-term strategies. No hot takes—just real data and smart questions about where social video is headed.

    #Instagram #TikTok #Reels #SocialMediaMarketing #MarketingStrategy #Meta #ByteDance #GenZ #Algorithm #AdSpend #Engagement #PlatformStrategy #ContentCreation #BusinessPodcast #FexingoBusiness #DigitalMarketing #InfluencerMarketing #SocialVideo

    Keep every episode free: buymeacoffee.com/fexingo

    11 min

About Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

From the publisher's feed

Lucas and Luna dissect the mechanics of social media marketing across Instagram, TikTok, and LinkedIn — three platforms with distinct algorithms, audience behaviors, and ad tools. Each episode starts with a real campaign: a DTC brand’s TikTok viral loop, a B2B firm’s LinkedIn thought-leadership play, or an Instagram Reels experiment from a mid-market retailer. They break down the cost-per-click, engagement rates, and conversion data behind each case, comparing platform-specific metrics like Instagram’s reach decay, TikTok’s For You Page virality triggers, and LinkedIn’s feed saturation for professional content. Lucas brings the journalist’s skepticism, Luna the practitioner’s pragmatism, as they debate whether ‘platform-native’ content really outperforms cross-posted material, and when a brand should diversify beyond one primary channel. The show serves marketing managers, social media strategists, and founders who need to allocate budget and creative effort across these networks — not generic tips, but specific benchmarks from recent campaigns. No hype, no ‘five hacks to go viral’: just the numbers, the trade-offs, and the strategic decisions that separate effective social presence from noise. After each episode, you’ll know exactly which metric to track and which platform to prioritize for your next quarter.