Social Media Research Association Social Media Research Briefs

Social Media Research Association Social Media Research Briefs episodes:

• 12.13.2019

  Small Business Opportunities for Building a Strong Online & Social Presence

  Social marketing is really a series of micro moments, and there's a lot to it. Small businesses can find this especially challenging, as they may feel that it's more difficult to be seen in social and trying to do it...

  
• 12.09.2019

  The State of Social - Where We've Been, Where We're Headed...

  It’s been a wild ride….where has social taken us, and where are we headed in 2020? I had the opportunity to talk with Michalis Michael of DigitalMR, who I originally talked with in February, 2018. You can listen to that...

  
• 11.27.2019

  Keep Kids Safe Online While Building Their Personal Brand

  We talk about brand building for companies and on a personal level as adults, but what about kids? Is it too early to start building your brand as a child? Absolutely not! Our kids are growing up in an online,...

  
• 11.20.2019

  Cats Prefer Apple Products, Dogs Prefer Adidas: Visual Listening & Research

  Did you know that cats prefer Apple products, while dogs tend to be more sporty, preferring Adidas?  As marketers are moving away from vanity metrics & realizing there is so much more to the story, research & listening has expanded...

  
• 11.13.2019

  Video Marketing in Social: What You Need to Know From Videosocials

  The more we can clap for each other, the better the world will be… That is the premise behind Videosocials, a program that launched earlier this year designed for folks who know the importance of incorporating video into their social...

  
• 11.06.2019

  Social Media Strategy Tips For Launching a New Program

  Launching a new initiative takes a lot of work, and social media marketing can be extremely useful for increasing visibility, engagement, and buy in from customers. What challenges exist, and how can social media strategy be used effectively? This episode...

  
• 09.27.2019

  Psychographic Profiling: What You Need to Know

  In the second part of this two part series, Jimmy Matorin talks about psychographic profiling - what it is, how it's currently being used, and ways to take advantage of this constant stream of real time data from consumers. You...

  
• 09.20.2019

  The Evolution of Consumer Demographics, Targeting & Data Collection

  Consumer targeting & profiling is nothing new, but has taken on a new meaning with the volume of data thanks to social media. Is it too much? Is it better and/or more useful? How does the data lead to influencer...

  
• 04.09.2019

  Social Research Strategy For a Broad Audience

  In this episode, Logan Allec, founder of Money Done Right, shares his story about building his brand and how social marketing helped him grow his company to where it is today.   He turned traditional social marketing strategies on their...

  
• 02.22.2019

  How Much Do You REALLY Know About Influencer Marketing?

  Sure, you’ve heard the term and probably considered using it as a part of your own marketing strategy, but there’s also a lot of misperceptions out there. Susana Yee, founder of Digital Everything Consulting, shares some information on the most...

  
• 02.08.2019

  What Every B2B Company Needs To Know About Big Data

  “We now create 1.7 megabytes of new information each second for every human being on Earth.” No wonder companies struggle with data analysis – with so many sources of information, how does a company make the most of it in...

  
• 01.22.2019

  6 Social Network Maps & What They Reveal

  “The more data you have, the cloudier it gets. That’s why there’s a need for good media analysis.”   If you feel this way, you’ll want to listen to this episode! I’m talking with Michael Lieberman, founder of Multivariate Solutions....

  
• 01.16.2019

  Before a Social Media Crisis Hits: How to Prepare

  In our last episode, we talked about how to use social listening & research when a social media crisis hits. Today we explore what steps you can take now to be ready. During this episode, we feature clips from a...

  
• 01.02.2019

  When a Crisis Hits: How to Use Social Listening To Your Benefit

  Chances are your brand will face a social media crisis at some point – with the way social media is designed, it’s bound to happen. Are you prepared to handle it? This episode shares insight, tips, & tricks on how...

  
• 12.17.2018

  Will Social Media Research Become Its Own Discipline?

  What is the future of social research? Will it continue to live within the market research discipline or become a discipline of its own? Who better to ask than Dr. Jillian Ney, the UK’s first Dr. of Social Media. Listen...

  
• 12.05.2018

  We're back! Welcome to Season 2

  We hope you enjoyed last season’s podcast series – we hope you've had time to catch up on Season 1 and are ready for more! This episode is a brief recap of what to expect this season and to ask...

  
• 08.31.2018

  What is Preznc Report?

  Preznc® Report bridges the gap between click-to-report and expensive researcher-based methodologies – you get affordable, relevant, & actionable insights. Listen as Steven Groves talks about Preznc Report & the upcoming webinar series hosted by the SMRA. If you are an...

  
• 08.13.2018

  Social Media Experiments at Your Fingertips

  Ever wonder how many hashtags generate the most reach? What type of content will get the most engagement? Want to test your theories but don’t have the time or budget? Look no further than the Social Media Research Lab for...

  
• 07.27.2018

  Who's In Your Inner Circle?

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• 07.20.2018

  Alexander Lowry Talks Micro Fame & Industry Disruption

  “I don’t want to reach the world…I just want to find my individual segment.” If you’re not familiar with the term micro fame you’ll want to listen to this episode. Meet Alexander Lowry, a Professor of Finance at Gordon College...

  
• 06.13.2018

  A Picture is Worth a Thousand Words in Social Research

  Imagine being at work and not picking up the phone when it's ringing.... Todd Grossman, CEO Americas for Talkwalker, used this as an anaolgy when talking about the importance of listening to social conversations. In this episode, Todd talks about...

  
• 05.03.2018

  Social Research & Corporate Acquisitions: Tips & Best Practices

  In the corporate world, acquisitions and mergers are not for the faint of heart. Careful due diligence is not all about the financials - listen as Michalis Michael, CEO of DigitalMR, shares tips and best practices for looking at social...

  
• 04.18.2018

  Social Media Research in Netnography & Influencer Marketing

  In this podcast episode, Tatiana Tosi talks about how social media research plays into netnography and understanding how to engage with and market to online communities. Influencer marketing is also discussed (hint: it's not what you think it is)... Want...

  
• 04.03.2018

  Meet the National Institute For Social Media

  This episode features a great discussion with Jennifer Radke, CEO of the National Institute for Social Media (nismonline.org). Not only does she serve as the Institute's CEO, she is an international author, speaker, and strategic business leader with over 15...

  
• 03.12.2018

  Thank You For Listening!

  A quick podcast from Marianne, host of the Social Media Research Brief - a huge thank you to our listeners, a brief overview of the SMRA, and a special offer for our listeners! Listen: Thank you for listening!

  
• 02.07.2018

  Social Media Research Advice From Digital MR

  “The web is the biggest focus group in the world.” No truer words have been said. Listen as Michalis Michael from Digital MR shares three ways social media research can be incorporated into traditional research methods. He also shares tips...

  
• 01.24.2018

  eChatter Social Media Research & Investigations

  Private investigators use social media & online research to enhance their cases, learn more about people of interest and players in a case. Listen as Deb Salerno, Social Media Specialist from eChatter talks about how social media and online content...

  
• 01.15.2018

  Clemson University's Social Media Listening Center (SMLC)

  Listen as Katie McElveen, Associate Director of the Social Media Learning Center at Clemson University talks about the SMLC, uses cases, and benefits of engaging students in social media listening as part of their studies. The Social Media Listening Center...

  
• 01.10.2018

  How Is Social Media Used in Investigations & Litigation?

  Listen as Sandra Stibbards, Owner & President of Camelot Investigations explains how she uses social media and open source intelligence for corporate & individual investigations. Sandra conducts Open Source Intelligence Training (OSINT) courses & shares ways to keep your privacy...

  
• 12.11.2017

  When Traditional Market Research Meets Social Media Research

  Listen as Mark Michelson, owner of Threads Qualitative Research talks about using social media research in conjunction with more traditional market research methodologies. Mark also shares information on a new study that is in the works – Changing Channels -  that...

  
• 10.18.2017

  Tips to Enhance Traditional Research With Social Media Research

  Listen as Rich Groom & JD McKee from Sparks Research share tips and best practices on using traditional research findings to launch social media research to learn even more about their customers, identify influencers, and maximize marketing efforts and messaging....

  
• 08.16.2017

  Twitter Analytics Part Two

  Podcast Episode: Advanced Twitter AnalyticsOur Advisory Board Member, Jim Matorin of Smartketing Marketing dives into Twitter features & analytics in the second part of his two-part series. Listen Now: Twitter Analytics Part Two

  
• 08.10.2017

  Twitter Analytics part one

  Podcast Episode: Basic Twitter Analytics Are you looking at your Twitter Analytics? If not, you may be missing out on some free insights around the reach of your Social Media Marketing on Twitter.   Our Advisory Board Member, Jim Matorin...

  
• 08.07.2017

  Using Social Media For Customer Service

  Podcast Episode: Social Media and Customer Service How does social media impact the customer experience? How can your business benefit? Studies show that customer using a social channel expect and answer within one hour. Get some tips & tricks for...

  
• 08.02.2017

  Identify Your Audience Using Social Media

  Podcast Episode: Identifying Your Audience using Social Media Research How well do you know your customer demographics? Could you benefit from learning more about their likes and dislikes? Find out how to use social media analytics to your advantage. Listen...

  
• 07.31.2017

  What is Social Media Research

  Podcast Episode: What is Social Media Research? This podcast scratches the surface explaining what social media research is and how it is currently being used by marketers, businesses, and researchers. Listen now: What is Social Media Research?