Listen as Rich Groom & JD McKee from Sparks Research share tips and best practices on using traditional research findings to launch social media research to learn even more about their customers, identify influencers, and maximize marketing efforts and messaging. Social media research is an excellent tool to drill into traditional market research findings and brings an entirely new dimension of information. Listen here: Enhance Your Traditional Marketing Research With Social Research

Podcast Episode: Advanced Twitter AnalyticsOur Advisory Board Member, Jim Matorin of Smartketing Marketing dives into Twitter features & analytics in the second part of his two-part series. Listen Now: Twitter Analytics Part Two

Podcast Episode: Basic Twitter Analytics Are you looking at your Twitter Analytics? If not, you may be missing out on some free insights around the reach of your Social Media Marketing on Twitter.   Our Advisory Board Member, Jim Matorin of Smartketing, dives in and provide some great tips! Listen now: Basic Twitter Analytics Podcast

Podcast Episode: Social Media and Customer Service How does social media impact the customer experience? How can your business benefit? Studies show that customer using a social channel expect and answer within one hour. Get some tips & tricks for making the most out of your social listening data. Listen now: Social Media and Customer Service

Podcast Episode: Identifying Your Audience using Social Media Research How well do you know your customer demographics? Could you benefit from learning more about their likes and dislikes? Find out how to use social media analytics to your advantage. Listen now: Identify Your Audience Through Social Media Research

Podcast Episode: What is Social Media Research? This podcast scratches the surface explaining what social media research is and how it is currently being used by marketers, businesses, and researchers. Listen now: What is Social Media Research?