Jim talks about all things social media with Cappy Popp and John Maver from Thought Labs -- a leading Digital Marketing Strategy company. We've worked with Cappy and John on a number of projects in our portfolio, and they know what it takes to develop a social media strategy. This is the first part of an ongoing series on social media marketing. In this first part we cover the basics of when/why/how you should consider a social media campaign for your company.