Social Media Sucks

We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark. 

Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams. 

He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies worldwide, with over 172 million subscribers, while being the second largest in the Danish market in terms of market share. Anders explains the company’s current marketing approach which enables them to remain relevant and top-of-mind in a highly competitive environment, with over 14 companies competing for industry relevance in Denmark. 

As budgets have been squeezed due to the recent global market conditions in the post-pandemic era, unique difficulties emerge which require high-level optimization and problem-solving skills. He also talks about the future and how he sees the industry developing in the coming years, based on technological advancements and consumer trends, and gives his predictions about the “Metaverse”.

In this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages.

Charlotte is the Head of Marketing at Carlsberg’s Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing specialist with over 8 years of experience working with the Carlsberg Group. Her contributions to the company include communication material and strategy for brands like Guinness, Grinbergen, and Kronenberg.

Here's what you'll learn:

How does an alcohol brand balance selling to bars, restaurants and events and selling to the consumer?

• How does a large beverage brand use Data to do better marketing?
• When too much data can become a problem
• What are the challenges with social media and regulations?
• How the growing non-alcohol segment is growing and the marketing challenges of it?
• How to get the right channel mix? 

Carlsberg is the world’s largest brewing company, with a presence in over 150 markets worldwide, and over 50% market share in Denmark. A beverage company at this scale has its own unique challenges, including country-specific regulations and limited access to certain media channels.

Carlsberg’s core values demand that promoting alcohol has to come with the caveat of responsible consumption. The company sells to retailers but markets to end consumers, which puts them in a difficult spot when it comes to communication strategies. Their selection of products includes soft drinks, ciders, cocktails, and most importantly: beers. 

Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog

On today's episode we sat down with Sebastian Lillelund, Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager at POWER, and unpacked a crucial topic - How to get all elements of your marketing aligned and working towards the same goals. They shared their experience building the POWER brand from the ground up and where they focus their attention on today. We covered social media, live streaming, live shopping, authentic marketing, and much much much much more... Tune in and don't forget to subscribe.

Brands are flubbing Liveshopping BIG time! Our podcast episode will show you how to nix your Liveshopping issues and take it to a whole new level in 2023.

Yu Zhao and Chris Kubbernus enjoyed an eye-opening hour with Tim Frank Andersen, co-founder and Chairman of Liveshopper. We delved deep into how retail brands can finally stop giving away their customer data to Facebook, TikTok, YouTube, etc., and hone in on an intense connection through Liveshopping—critical listening for all retail brand marketers out there!

Find out more about Liveshopper and liveshopping.

Discover more about social media agency Kubbco.

L'Oréal, the world’s leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They’ve positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away.

How do they do it? What does it look like regarding campaigns, brand reputation management, positioning, and customer segmentation? To answer all these valid questions, we have L'Oréal Nordic Digital Media Manager Shirley Nordenskiöld with us where we’ll also uncover the following...

The no-photoshop trend. Nordic brands are behind in community management. The worst thing about social media. L'Oréal’s brand positioning strategy. Making the world a better place vs. selling products. Shirley’s cat reached 25K followers on social. Thank you for listening to the Social Media Sucks podcast 🎧

We had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time.  People moved from traditional media to social media. Considering that transformation, how can TV2 still make timeless campaigns and influence people's behavior? 

Mila Hvilshøj, Domino’s Pizza Danmark’s Chief Marketing Officer sat down with us to talk about the unconventional campaign Domino’s launched to tackle a rather difficult problem they have been facing for years. 

Domino’s Pizza is an American brand with over 18000 stores worldwide. They deliver pizza since the 1960s, and they do so while thriving for operational excellence. In Denmark, there are currently 26 stores, but they have the ambition to open up another 74 by 2030. Prior to the current franchise attempt in Denmark, another Domino’s initiative have already failed and went bankrupt in the country, leaving a sour taste in the mouths of the public. The new team, therefore, arrived in Denmark with a pre-existing stigma on the brand’s name.

Mila explains the strategy behind their recent campaign that addressed the unfortunate reality the brand faced in the local market, which tainted their brand image ever since. They chose to address their predecessor’s incompetence by launching a communication campaign nationwide, in an attempt to start with a clean slate and finally change the public perception of the brand.

Useful links Instagram: http://www.instagram.com/teamkubbco

TikTok: https://www.Tiktok.com/@kubbco

Twitter: https://twitter.com/KubbAndCo

LinkedIn: https://www.linkedin.com/company/kubbco

Blogs: https://www.Kubbco.com/blog

Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr

Social Media Newsletter (Social media news weekly): https://bit.ly/3I68D6g

Do you remember the Virtual Reality craze of the early 2010s? Well, technology is getting better by the day, and if you are like most businesses, you probably have no idea how to leverage it to your advantage. 

Katrine Konyher, Business Developer and Marketing Specialist of Khora, a Virtual Reality Production company, tells us how businesses of all industries can use VR and AR to boost sales, create more immersive experiences for customers, and go viral on social media. She also describes how brands like IKEA reduced returns by applying Augmented Reality to their online sales process, and how the technology opens up new avenues for medical research and enables therapies we never thought were possible. 

Be sure to listen in if you want to learn more about:

• How brands already take advantage of AR/VR
• New opportunities created by the technology
• Cyber Space and Metaverse applications
• How to utilize True 360-degree experiences
• Snapchat filters that make a difference
• How IKEA changed the way we view online shopping
• AR-enabled sustainability in fashion
• What does VR mean to healthcare professionals

Our guest is accompanied by Yu Zhao and Chris Kubbernus, CEO of Kubbco.Thank you for listening to the Social Media Sucks Podcast.

Do you know your audience? Better yet, do you even know yourself? Businesses should be able to answer these questions to survive and position themselves for long-term success. Kathrine Weicker, the latest guest of the Social Media Sucks Podcast, is a Business Consultant with over 20 years of experience in three different countries. She tells us about the problems creative businesses face in the 21st Century, and how they can differentiate themselves in oversaturated environments. With the consumer expectations of today, willingness to change while preserving the company’s identity is not just nice-to-have, but essential. Kathrine also talks about market conditions, the importance of failure, customer loyalty, post-pandemic cultural shifts and behavioral changes. Your customers expect passion and quality, but they also expect a “why” behind your products. Without a clear communication strategy around your brand, you are unlikely to succeed in the cruel world of modern-day consumerism.Be sure to tune in to the Podcast if you want to learn more about:

• Which trends are influencing Creative businesses in 2022
• The most crucial ingredients for success
• When is the right time to seek help and why
• How did Covid-19 change the landscape of Retail businesses
• Why did customers gain more control over business decisions
• How can industries adapt to changes in the environment
• What happens to creatives when communication channels disappear

Our guest is accompanied by Yu Zhao and Hawra Hashem.Thank you for listening to the Social Media Sucks Podcast.

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3K1suVr

Social Brief (Social media newsletter): https://bit.ly/3I68D6g

What happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early? 

In this video, Steffen Frølund, GreenMobility’s Chief Marketing Officer, discusses their social media strategy and how they tailor content to different audience segments. They also emphasize the importance of data-driven decision-making, experimentation, and evolution to stay ahead of the curve.

Questions, questions, and more questions were answered today, here are some of the best ones:

How can you find a creative approach to advertising cars?

How can you communicate about your environmental commitments without sounding like everyone else?

What are some advantages and problems of a Public Listed company?

How many stakeholders do you need to change a lightbulb?

What’s happening with TikTok’s growth? 

GreenMobility is on a mission to reduce traffic congestion and promote sustainability by providing an efficient car-sharing platform. The platform helps connect drivers with vehicles, making it easy for anyone to get around town without having to own a car. Thousands of trips are made each day through their platform, and they're committed to continuing to grow and improve their service.

GreenMobility operates a platform for efficient free-float carsharing in multiple European cities. Their electric cars have been available in Copenhagen since 2016, and today they have hundreds of cars across several cities. The concept offers an attractive mobility service that makes transportation easy, convenient, and cheap for users.

Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g