This is the season 2 finale of the Marketing x Analytics podcast. I sat down with Trevor Ferree, a talented marketer at IBM whose fresh perspective is sure to energize you about the future of marketing.

Trevor is also the Co-Founder and CEO of his own startup. TSV Analytics (Topic, Sentiment, and Virality Analytics) provides tailored social media analytics using multiple artificial intelligence and machine learning techniques. Their approach focuses on key terms relevant to each business’ specific areas of interest, and utilizes user topic selection to fine-tune results and produce future virality forecasts. 

Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

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