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Join MeetEdgar and Kate McKibbin for a chat about Marketing Funnels! Kate loves helping people to create, launch and grow their own profitable and impactful online businesses (using funnels!)Kate is the founder of https://hellofunnels.co/ and she believes funnels can be something any business owner falls in love with.

And all you need is 3 simple things;

1 - You need a simple + effortless way to sell your product (that actually works!)

2 - You need a step-by-step plan to drive more of your dream customers to it

3 - You need someone to help you skip over all the BS.. and just get it done!

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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Today we're joined by Josh Garofalo.

Download his copy makeover guide here: https://swaycopy.com/freelance-as-a-business/

Josh believes when your copy misses the mark, you scare away would-be customers, even if you have the best solution.

Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo.

That’s why you need copy that bridges the gap between their pain points and your SaaS product. Copy that catapults you out of the ‘me too’ ranks, aka the SaaS graveyard. And copy that says everything your customers need to hear in a voice they can relate to.

Without this copy, you’re left with outbound sales, the odd referral, and luck. Hardly a winning strategy.

Except here’s the thing — writing copy for a company like yours is difficult and not everyone can do it well. 

It’s translation with a dose of persuasion. It’s transforming features your customers can’t wrap their heads around into lightbulb moments. It’s positioning your product as the obvious choice without insulting anyone’s intelligence.

It’s a specialized skill and hardly a place for the generalist copywriter to dabble.

If your SaaS product solves a painful business problem, I’ll bring the copy that sells it.

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

Leave a review and let us know how we're doing!

Subscribe for new episodes every Wednesday

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

You can find more from Mari and tune into her FB Livestreams here: https://www.facebook.com/marismith/

This episode will address the following most common questions regarding Facebook content marketing:

* What should I post and when?

* How can I optimize my content?

* How is FB and Instagram marketing different?

* What can I do to grab the attention of the average Facebook user?

* Should I ever use paid ads?

* Who should be on clubhouse these days? 

Tune in for answers to these and other beyond-the-basics Facebook marketing questions and tactics to optimize your Facebook reach!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

Leave a review and let us know how we're doing!

Subscribe for new episodes every Wednesday

Today we dive into a fascinating conversation with Ashley Levesque.

As Director of Marketing at Demio, Ashley is responsible for empowering scrappy marketing teams with the skills and confidence they need to run engaging events with their prospects and customers. She is dedicated to making marketers' lives easier and happier.

If you want to read more and go further on her tips for keeping an engaged team, check them out here: https://learn.demio.com/6-ways-to-keep-your-marketing-team-engaged-in-2021/

And connect with Ashley more on LinkedIn: https://www.linkedin.com/in/ashleylevesque/

 if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

Leave a review and let us know how we're doing!

Subscribe for new episodes every Wednesday.

Jessica Williamson is the Founder of Ete Swimwear turned online business success coach. Learn more about Jessica Here: https://www.jessicawilliamson.com.au/

Hailing from a background in digital marketing and advertising, and with no formal training in fashion, Jessica launched Ete at just 22 years of age. With Ete receiving almost instantaneous success, having been invited to showcase at New York Fashion Week just one week after launching making its fashion week debut in September 2016.

And that was just week one... Since launching Jess has grown Ete Swimwear to over 55,000 social media followers, has customers in over 46 countries and turned over more than 6 figures in her first year of business!

Tune in to hear her story and tips on how to start, scale and stand out online and the goal-setting strategies she uses for success!

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

Leave a review and let us know how we're doing!

Subscribe for new episodes every Wednesday

In this episode, Sue gives actionable tips to build relationships and use social media to position yourself as an authority in your field.

Have you been seeing everyone profiting on Instagram™ growing their followers and connecting to the right people who want to buy products and services? Well, you can absolutely do it too! Instagram™ might seem overwhelming, but it's actually pretty simple when you have the right strategy.

If you're ready to show up on Instagram™ and start gaining engaged and excited Instagram™ followers and buyers, this is the episode for you!

Sue's website: https://www.suebzimmerman.com/

Her first declaration to become the Instagram Boss that she is: https://www.youtube.com/watch?v=_SFFiqFh2Vo&feature=youtu.be

Her Instagram courses: https://www.suebzimmerman.com/programs/

Connect with Sue on Instagram: https://www.instagram.com/theinstagramexpert/

Subscribe to her YouTube channel: https://www.youtube.com/user/suebzimmerman

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Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

Leave a review and let us know how we're doing!

Subscribe for new episodes every Wednesday

What is this episode all about? Instagram followers that become customers! Elise dives into tips for writing copy, upcycling the video content you have to make sure you have social media that actually sells and you can have your best month ever.

We also dive into TikTok for business. TikTok is a social media network that revolves around video sharing. TikToks are 15 or 60 seconds in length and can be created right in the TikTok App. The app allows for integration with other social media channels and you can create, edit, and share your videos right in the app itself without any outside video editing software or experience.

Most people know TikTok for things like lip-syncing and dancing videos but the app is surging in popularity and many brands and businesses are adding it to their social media content strategy because of it.

Today we’re going to share how TikTok works and the best ways to use it in your content marketing game plan.

Last, she shares her copywriting tips to create a blog people actually want to read!

Find out more from Elise here: https://elisedarma.com/

The master class that she chats about here: https://instagrowthboss.com/join

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

-----

And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgar

Leave a review and let us know how we're doing!

Subscribe for new episodes every Wednesday

April believes: You know your product is awesome—but does anybody else?

Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.

Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.

Go further and connect with April: https://www.aprildunford.com/about

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

----- 

And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag @meetedgar
• Leave a review and let us know how we're doing!
• Subscribe for new episodes every Wednesday

This week on Social Post we are joined from a member of Team Edgar Tia Calvin.

LEAD stands for Learn Experience As a Delegate.

Our objective is to open our doors to students and recent graduates from marginalized communities and welcome them into the world of a tech startup.

LEAD is a paid three month experience where you are assigned a functional team to work with and mentored by.

Tia is our first delegate and is working with our marketing department so we are diving deep into her experience to give a little behind the scenes at MeetEdgar. 

Get started for free! Sign up here:

https://ed.gr/youtube

Keep in touch with Team Edgar

Twitter: https://twitter.com/meetedgar

Facebook: https://www.facebook.com/MeetEdgar

Instagram: https://www.instagram.com/meetedgar

LinkedIn: https://www.linkedin.com/company/meet...

Pinterest: https://www.pinterest.com/meetedgar/

Subscribe to our weekly newsletter: 

https://meetedgar.com/get-the-dash