Social Pros Podcast

Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, join Social Pros to give some key insight into Salesforce's approach to video and why YouTube is a huge priority.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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We've been in the "age of video" for a few years now, and if you're not already charging ahead with your video strategy, you could be missing out. At least that's what Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, have to say in this episode of Social Pros.

Jamie and Heike take us behind the scenes of Salesforce's YouTube strategy to explain why video is "mission critical" in marketing these days and how to connect with your audience through video.

Heike and Jamie give some tips on what metrics to measure, how to pick out true, meaningful engagement, and why YouTube is an underutilized community management tool.

In This Episode:

• 7:12 – Heike and Jamie walk us through the video team at Salesforce
• 12:33 – Important lessons Heike brought from social media to the video team
• 16:35 – Jamie explains the differences between creating B2B and B2C video content
• 19:53 – Untapped opportunities B2B brands can unlock with YouTube
• 25:38 – What makes good, compelling YouTube content
• 29:00 – Why the community aspect of YouTube shouldn't be overlooked
• 33:22 – Why showing up in search is so important for B2B YouTube channels
• 35:28 – Tips for integrating a video department with the rest of the business
• 38:08 – What metrics to measure on YouTube
• 42:50 – The Big Two questions

Resources

• Schedule a consultation with ICUC

Visit SocialPros.com for more insights from your favorite social media marketers.

Jesse Cole, Owner of the Savannah Bananas baseball team, joins the Social Pros podcast to discuss how breaking the mold and rewriting the rules of social media often yields the best results. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Diehard baseball fans may be thinking, why fix something if it isn't broken?

But Jesse Cole, Owner of Savannah Bananas and the Founder of Fans First Entertainment, saw a chance to stand out and endear himself to audiences by changing the game… a lot.

Jesse's primary aim is to create content that serves his audience, and he's certainly shaken things up when it comes to content creation. To let us in on his secrets, Jesse shares some of his out-of-the-box ideas from his new book, Fans First: Change the Game, Break the Rules & Create an Unforgettable Experience.

Jesse breaks down the "five Es" needed to create raving fans and explains why the key to building a brand lies in something as simple as being different.

In This Episode:

• 2:03 - Jesse gives some background insights on Savannah Bananas
• 4:21 - Jesse talks more about 'expanding the baseball experience'
• 5:27 - How the Savannah Bananas world tour has evolved
• 6:17 - A breakdown of who, and what, makes up the Savannah Bananas team
• 8:11 - How Jesse identified and eliminated friction points from baseball
• 10:29 - The benefits of taking a fans-first approach
• 11:59 - How to identify hidden sources of friction
• 15:22 - How Jesse approaches experimentation for the Savannah Bananas brand
• 22:31 - How the Savannah Bananas shoot their footage
• 25:45 - What Jesse's social team looks like
• 28:00 - Why Jesse believes the Savannah Bananas would still be a sensation without social media
• 28:53 - Why it pays to be different
• 33:41 - What lies in the future for Savannah Bananas
• 35:34 - Jesse's advice to aspiring social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

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Brian Camen, long-time candy fan and Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins the Social Pros podcast to drop some tasty morsels of advice.

As a company with multiple brands for different candies, managing social media for them all is a mammoth task. Brian lets us in on his secrets and explains his team's process for creating social content that drives results.

He explains why it's so important to know each brand well and its target audience, and balance that with the typical users on each social media platform. We hear how Ferrara Candy made its break into TikTok, and Brian shares some food for thought on the future of the platform.

In This Episode:

• 4:54 – Brian takes us through his career journey at Ferrara Candy Company
• 12:10 – How to juggle social media for 50+ accounts
• 14:02 – How Ferrara Candy Company evolves with its audience
• 16:43 – Brian, Anna, and Daniel swap stories on their favorite candies
• 19:22 – Brian's approach to testing campaigns and developing a learning agenda
• 22:18 – What Brian means by "failing fast"
• 24:29 – How Brian and the team first approached TikTok
• 27:53 – Brian's take on breaking the algorithm on TikTok
• 29:32 – Why audio is still a great opportunity on social
• 32:09 – How Ferrara Candy Company won two REGGIE awards
• 39:47 – Brian's top tip for anyone who wants to become a social pro

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Download our free 500th episode celebratory eBook

Visit SocialPros.com for more insights from your favorite social media marketers.

Kirsten Jordan from Million Dollar Listing NY joined this episode of the Social Pros to share how she juggles being a mom with living a full life and building a solid social media brand.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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It's not easy being a jack-of-all-trades and a master of all, but Million Dollar Listing NY's Kirsten Jordan somehow pulls it off.

She's not just a licensed associate real estate broker, she's also a real estate adviser, the founder of the Kirsten Jordan Team at Douglas Elliman, and the star of Million Dollar Listing New York on Bravo. Kirsten is on Social Pros to share some insights into how she built a thriving social brand alongside her track sheet of other accomplishments.

There's a huge difference between leveraging social media on a personal level and using it as an asset — and Kirsten has cracked the code. She delves into the nuances of different social media platforms, time management tips, and how she started the Moms of Real Estate campaign.

In This Episode:

• 5:01 – How Kirsten realized that social media could help her build a brand
• 7:14 – How Kirsten keeps up with the latest social media trends
• 9:11 – Why using calendars is key to Kirsten finding balance in her day
• 11:10 – Getting over the awkwardness of self-promotion
• 12:40 – How Kirsten's team manages self-promotion
• 14:30 – How Kirsten broke into TikTok
• 16:57 – Kirsten's approach to content creation for different audiences
• 21:33 – Why cultivating a community was so important for Kirsten
• 25:03 – How to measure success on social media
• 27:11 – Kirsten shares her personal goals for her social channels
• 28:17 – Kirsten describes her most successful social posts
• 31:21 – Kirsten's advice for anyone looking to become a social pro

Resources

• Get the new State of Marketing report for free from Salesforce
• ICUC.Social
• Check out Kirstenjordan.com
• Follow Kirsten on Instagram

Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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The last episode of Social Pros marked the end of an era for pioneer hosts, Jay Baer and Adam Brown. But they definitely left Anna Hrach in great company as ICUC's Erika Lovegreen and Convince and Convert's Daniel Lemin step up to the plate as the new co-hosts.

Seeing as they're no strangers to the show, they fit right in to this episode of the Social Pros podcast. Alongside Anna, they discuss some of the things they hope to cover on the show moving forward. They also delve into discussions about their favorite social media platforms and round things up with a modified version of the "big two."

Heads up: If you're still on the fence about the Metaverse, you'll want to tune in to this episode for some unmissable insights from both Erika and Daniel.

In This Episode:

• 02:20 - Erika's experience keeping the secret that she'd be joining Social Pros
• 03:28 - Erika shares some info about herself and the ICUC
• 06:12 - Anna announces ICUC as the podcast's new sponsor
• 07:34 - Daniel introduces himself and shares his experience as an author
• 10:59 - Why Erika hopes to discuss growing community spaces on the show
• 12:46 - Daniel's take on the rising cases of burnout among social media content creators
• 15:10 - Why mental health is a big conversation in community management spaces
• 16:44 - Why brands need to gear up for the metaverse
• 20:11 - Questions surrounding the metaverse
• 22:17 - Thoughts on how TikTok creators will leverage the new 10 minute time span
• 24:10 - Why there's more to Reddit than what meets the eye
• 27:38- Erika and Daniel share what currently excites them about social media

Resources

• Get the new State of Marketing report for free from Salesforce
• Listen to Erika on Social Pros Episode 512
• Listen to Daniel on Social Pros Episode 193
• Erika's Twitter
• Daniel's Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

We're doing something different this week as our very own Jay Baer, Anna Hrach, and Adam Brown sit down together for what may be the last time in a long while. They reminisce over their humble beginnings, discuss future plans, and the direction the show will take as Jay and Adam transition to new projects.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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With over 10 years and more than 500 episodes under their belts, hosts Jay Baer and Adam Brown sit down together to celebrate the end of an era.

With Adam embarking on the adventure of repurposing his father's bestseller, "Life's Little Instruction Book," and Jay jumping on TikTok to discuss all things Tequila, the show is now in the more than capable hands of Anna Hrach (and two new mystery hosts).

As promised, it's not our usual episode format, there are games, witty quips, advice for the future hosts, and an interesting anecdote about a mysterious hole in Anna's backyard. So, tune in as they close this chapter to give way for the next one.

In This Episode:

• 02:27 - What Adam will be up to during his sabbatical
• 05:30 - Adam looks back at his experience in social media
• 08:45 - How Adam got his start on Social Pros
• 09:51 - Anna's take on what Jay and Adam's first couple of shows were like
• 10:40 - Jay officially hands over the reins of the show to Anna
• 12:10 - How Social Pros got its start
• 13:11 - What Anna does at Convince and Convert
• 13:54 - Anna gives some background on what she used to do before Convince and Convert
• 14:38 - Why Anna thinks Reddit is a fascinating social platform
• 15:24 - Anna's insights and hopes for the show moving forward
• 19:13 - What Jay will be up to once he leaves social pros
• 20:30 - Jay and Adam play 'guess the quote'
• 27:12 - How the role of social media professionals has changed since the show started
• 32:32 - Adam and Jay share parting advice
• 37:38 - Anna shares some clues about the identities of her new co-hosts

Resources

• Get the new State of Marketing report for free from Salesforce
• Download Social Pros 500 for FREE!

Visit SocialPros.com for more insights from your favorite social media marketers.

Mike Shubic, video producer, travel writer, and publisher of Mike's Road Trip, joins the Social Pros podcast to discuss some of the tactics that have helped him get ahead in the travel content creation game.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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How do you carve a niche for yourself in an industry saturated with travel bloggers, influencers, and enthusiasts?

While there's no A+B=C type formula for success, Mike Shubic, video producer, travel writer, and publisher of Mike's Road Trip, joins this episode of Social Pros to share some tips and pointers.

It takes a lot more than high-quality photos and a knack for words to make it in the travel content creation space. Mike highlights this as he shares what he calls the Holy Grail of content creation. He also explains why he thinks it's best to stick to one or two platforms when creating content.

Mike delves into the unglamorous realities of being a travel content creator and explains what it takes to create a distinct and robust brand in that space.

In This Episode:

• 3:36 - Mike gives a little background on who he is and what he does
• 5:21 - The benefit of travel conferences
• 9:25 - Mike explains the realities of being a travel content creator
• 10:56 - The Holy Grail of content creation
• 11:53 - The benefits of focusing on one social media channel
• 12:50 - How Mike presents his footage on different platforms
• 14:17 - Video quality vs social media algorithms
• 15:27 - Different platforms to help get your content out there
• 17:52 - The core essence of being a travel content creator
• 18:41 - What Mike's creative process looks like
• 22:25 - How much lead time Mike needs before a job
• 23:59 - Recent trends Mike has noticed in the travel and tourism industry
• 26:27 - How social media affects the way destinations present themselves
• 28:07 - How the tourism industry has grown rapidly
• 30:56 - How to create a distinct and robust travel brand
• 32:24 - Mike's tip for anyone looking to become a social pro?

Resources

• Get the new State of Marketing report for free from Salesforce
• Check out Mike's Road Trip
• Follow Mike on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, joins this episode of Social Pros to discuss how a total mindset shift can help influencers and brands get the most out of social audio platforms.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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While Clubhouse and Twitter Spaces are undeniably social media platforms, they're a whole different ecosystem when compared to Instagram or even TikTok. So, how do you make the most of these spaces?

Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, says it's all about wiping the slate clean and looking at things from a different angle. He's on this episode of Social Pros to share his journey to becoming the world's first social audio influencer.

Abraxas shares three things you need to be successful as a social audio influencer. He also drops some words of wisdom for influencers and brands looking to dominate the social audio space.

In This Episode:

• 3:15 - Abraxas explains what it means to be the world's first social audio influencer
• 4:41 - How Abraxas got his start with social audio
• 7:18 - Why Clubhouse dominates the social audio space
• 10:02 - Cultivating a community on social audio spaces vs. traditional channels
• 12:30 - What it takes to be successful as a social influencer
• 14:32 - What inspired Abraxas to start his own show
• 17:10 - Why social audio influencers can fit in anywhere
• 21:53 - Abraxas' take on what brands should do before reaching out to influencers
• 23:37 - What brands should consider when working with social audio influencers
• 25:59 - Why some brands haven't been able to leverage Clubhouse effectively
• 30:11 - The effect of the abating pandemic on the social audio space
• 35:01 - Abraxas' take on untapped opportunities in social audio
• 38:35 - Abraxas' advice for anyone looking to become a social pro

Resources

• Get the new State of Marketing report for free from Salesforce
• Check out Abraxas on Clubhouse
• Follow Abraxas on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ, joins this episode of Social Pros to discuss what it takes to keep engagement rates up and share his 2022 social media industry benchmark report.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Getting likes is important, views are equally great, but what really ties everything together is a keen understanding of engagement rates.

Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ believes in the importance of engagement rates so much that he's published six installments of his benchmark report. For context, the report analyzed 5 million pieces of content across 14 industries to highlight the biggest engagement dos and don'ts.

In this conversation, Seth discusses the factors that affect engagement rates and emphasizes consistency. He also throws in some pointers on social media algorithms, including how to use them to your advantage.

In This Episode:

• 03:39 - How Rival IQ helps social media marketers
• 04:37 - The platforms covered in Rival IQ's report
• 07:09 - How industry and strategy affect engagement rates
• 14:55 - Why Rival IQ analyzes both organic and paid posts across platforms
• 19:31 - How consistency affects social media reach
• 24:31 - Factors that affect engagement rates
• 31:21 - The surprising aspects of Seth's report
• 36:37 - Jumping on popular hashtags vs creating your own
• 40:11 - Seth's advice for anyone looking to become Social Pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Carmen Collins, Senior Social Media Lead at Wish, takes the mic on this episode of Social Pros to discuss how brands can 'humanize' their marketing strategies and create true authenticity.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Connecting with customers is vital for the growth of any brand. But how can you connect with your customers on a human level?

Carmen Collins, the incredible Senior Social Media Lead at Wish, pushes brands to "put a human face" on their online shopping experience by shining a spotlight on the employees of the organization.

Customers want to do business with brands that they like and connect with. This means that if you want to increase engagement, boost conversions, and get people talking about your business, you need to embrace and showcase authenticity.

So, how can you do this? Well, I'd start by listening to what Carmen has to say on her fourth time here on Social Pros!

In This Episode:

• 04:15 – How Wish makes the online shopping experience fun (and addictive!)
• 06:58 – An insider look at the business objective of Wish's social media strategy
• 09:46 – What Wish's team structure looks like now that the brand is transitioning from a privately owned company to a public company
• 13:46 – How the social and influencer teams work separately
• 16:20 – How the customer care team handles customer support questions
• 18:08 – The power of leveraging Instagram Live
• 21:45 – Why more brands need to show empathy and authenticity
• 25:08 – How Wish has put a human face on their brand
• 30:23 – Why social media pros and marketers should learn as much as possible about NFT communities
• 32:20 – How to get started with Discord
• 36:27 – A look at how Wish approaches their content strategy on TikTok vs Instagram reels
• 41:14 – Tips for balancing efficiency with effectiveness

Resources

• Get the new State of Marketing report for free from Salesforce
• Download Social Pros 500 for FREE!
• Check out Wish
• Follow Carmen on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.