It's time to stop scrolling Instagram and take a pause...'cause in this week's episode of the podcast I'm talking to the Founder of the House of Pause, Ferina Aziz, who is on a mission to help busy humans slow down and find their centre again in a distraction filled world through the power of mindfulness.

Just listening to Ferina during the recording of this episode made me instantly calm.

In our session, we talk about how rest can be great for your ROI, we chat about:

I hope you enjoy this conversation as much as I did...

Click here to learn more about House of Pause 

ONE of the biggest pain points for listeners of this podcast, and potentially for you too…is how to use social media to authentically sell their product without sounding sales-y…

So today I wanted to share 5 SURE THINGS you can start taking action on today to get more people sliding into your DMs...

Today, I want to share a SIMPLE but POWERFUL tip that will help you quickly transform the copy you write for your business. It’s a subtle shift in your focus, but the results you’ll produce when you apply this copywriting technique can be dramatic. 

Want bite-sized social media marketing lessons, ideas and tips served to your inbox once a week? Sign up for the Social in 5 Newsletter

I’m pretty sure we can all relate to feeling stuck with what to post to our social media. 🙋‍♀️ We all go through times when we’re feeling super inspired, and then we go through times when we’re just not feeling it at ALL.

So today I want to share with you 10 ideas for content that you can note down and come back to on those days where you find yourself staring at that blank caption with a blinking cursor staring back at you with no idea what to write.

Are they all quick and easy to fix? Uh no. Are they worth it? Hell yes. You’ll feel at ease knowing that you have a roadmap to follow. The feeling of having ideas flow. Not feeling lost or overwhelmed. Confidence. Clarity.

Get bite-sized social media lessons served to your inbox: hayleyhilton.com/newsletter

I want to talk to you about a BIG part of your social media strategy - which is choosing the right channels for you and your business.

Because there are SO many to choose from, and everyone, including your neighbors kid’s friend, will tell you ALL the things you should be doing, ALL the channels you need to be on, and ALL the tips & tricks you just have to try - “Oh. My. god. What do you mean you're not on Tik Tok??” - it’s only natural you’re going to be left feeling a little unsure.

Or if you are trying to do it all, then you might be feeling a little frazzled. There are only so many hours and coffees we can consume in the day.

So, where do you start? I’m going to walk you the 5 steps to choosing your social channels.

*You’ll need a notebook, pen, comfy pants and an iced oat milk latte (the last two are not a must, but I can highly recommend).

One of the biggest marketing mistakes a business owner can make is not getting crystal clear on who your ideal customer or client is. Because as the good ol' saying goes: if you try to create content for everyone, you will end up resonating with no one. Your message will become diluted, unclear and irrelevant - meaning that you are going to get lost in a sea of sameness. So - in today's episode I'm going to walk you through guiding questions and tools that will help you find your tribe.

"Does the way I'm showing up on social support my future self?" Oftentimes we can get so discouraged by the current results that we get detracted from the BIGGER goal. If you find yourself getting caught up in the day to day of vanity metrics, then this episode is for you.

Fernando Samara is Global Client Partner at Facebook and Strategy Wizard who has helped some of the most loved brands in the world earn attention and scale their impact.

He’s a good friend who I used to work closely with in the Ad Agency and I’m so grateful to have him on here. We talk about how to create stand out Ads across the Facebook and Instagram platforms (jargon breakdown: you might also hear us refer to these as “surfaces”).

Grab your free Instagram Checklist: hayleyhilton.com/instagram

In 2021, if DMs have fallen under your radar, you are missing out on leads and sales, because DM’s aka the direct messaging feature on Instagram is one of the most powerful places to connect deeper with your community. It’s a space where you can get to know your followers better, answer any questions or hesitations they might have….and when they are ready, to turn them into clients and customers.

This all goes down in the DMs with the right words and a little consumer psychology.

Got a question? Send me a DM @hiltonhayley