Social Selling - English edition

When we onboard a new client at J7 Media, the first step we're taking with them is an audit of their Facebook advertising account. In today's episode, we'll show you what we do in the ads manager when we start this process.

Enjoy!

J7 Media

Creating a successful offer is, in my opinion, one of the most important things to consider when advertising on Facebook. Unfortunately, many advertisers tend to focus their efforts more on the technical and creative aspects of advertising, which are of course incredibly important. But if your offer isn't well-conceived, your ads will have a limited impact. At J7 Media, we love helping our clients create successful offers that convert. In order to do that, we've created a process we like to call "Segmenting Irresistible Offers."

Before diving into the specific things we can expect from Facebook in 2021, allow me to put things into context. While preparing for this episode, we thought it would be interesting to take a look at the latest news articles around the future of Facebook to see what people are expecting.

Having the right data in front of us is essential if we want to make great business decisions, especially with everything that is going on in the world right now. But, where can you find this data? What kind of trends should you expect in 2021 if you're an online business and you want to thrive in the post-pandemic era? My guest today, Laura Morelli, Head of Media at SEM Rush is here today to share great insights regarding trends SEM Rush has seen from their partners in 2020.

We received a real celebrity during our last episode of Social Selling.

If the name Chloë Thomas means nothing to you, her rigor speaks for her:

• Founder and Host of the eCommerce Master Plan Podcast
• Speaker at various prestigious English universities and other major marketing events
• Best-selling Author of 5 books on persuasion, traffic acquisition, and e-commerce conversions

Having won several prizes and trophies, Chloë can boast being the queen of the anglophone e-commerce realm on top of being an incredibly influential woman in her field.

Here's the link to download the guide : https://bit.ly/2CoMkvI

Today, we're lucky to receive Liam Quinn, host of the 20 Minute Marketing podcast and Head of Marketing at Reach Interactive. In today's episode, we'll be discussing both podcasting and SMS Marketing. Happy listening!

Here's the link to download the guide : https://bit.ly/2CoMkvI

Kyle Pivarnik, is the director of ecommerce at Sounds True, a multimedia publishing company with one specific mission; inspire, support, and serve personal transformation and spiritual awakening.

Kyle has achieved his mission by providing over 600 pieces of content from worldwide experts.

Today, he will share with us his best advices to promote and sell through podcasting.

Here's the link to download the guide : https://bit.ly/2CoMkvI

Influencer marketing can be extremely powerful for D2C companies. Forbes Magazine mentioned that content coming from an influencer could impact millennial's buying decisions up to 33x more as opposed to content coming from the brand itself.

My guest today, Brett Bernstein, CEO and founder of Gatsby.ai, a SaaS company linking brands and influencers, will share his best tips for influencer marketing with us today.

Here's the link to download the guide : https://bit.ly/2CoMkvI

Happy listening!

"SMS can be transactional too." It's with this logic, and an equally amusing story, that Rafael Chemtob launched TXTFi, an SMS marketing company. Although often forgotten due to it's little brother, email marketing, SMS marketing actually delivers incredible results. In fact, it can be used for way more than just sending a simple reminder for a flash sale, for example. To discover this remarkable tool, listen to the entire episode below, featuring Rafael Chemtob.

Here's the link to download the guide : https://bit.ly/2CoMkvI

Happy listening!

In this very special episode, we hosted Joel McDonald, Senior Launch Specialist at….Unbounce! Unbounce is a known landing page platform that allows you to A/B test various landing pages in order to optimize your conversions. During our discussion, Joel gave us his best tips on how to perform optimization tests. He also answered the following question: is it better to properly prepare your website well before investing more money in traffic?

Here's the link to download the guide : https://bit.ly/2CoMkvI

Happy listening! The J7 Media Team