Social Selling - English edition

Generating results on Facebook depends on various factors. But we can all agree on one thing – it's hard to generate sales from your ads if no one clicks on them!

Joelle Grondin, Art Director at J7 Media, will share with us today key tips you should follow when creating videos for Facebook.

1/Keep it short 2/ Use the right formats 3/ Identify the brand quickly 4/ Make the product the focal point of your video 5/ Draw attention quickly 6/ Use sound to your advantage

Happy listening!

Here's the link to download the guide : https://bit.ly/2CoMkvI

My name is Antoine Gagné and I'm very happy that you joined us today for a new episode of Social Selling.

At the beginning of 2019, Facebook released a new way to advertise on its platform. The name of this new technique; The Power 5.

After analyzing over tens of thousands of different campaigns, the engineers at Facebook have been able to circle down five fundamentals.

One of these is called ; account simplification.

The idea is the following; Facebook recommends to have the least possible campaigns in your account to facilitate the distribution of your ads.

It makes sense on paper, but does it work in real life?

Today, we're going to show you a case study where one of our clients has been able to generate 3.5X more results only by using Facebook best practices. And remember, we used the same ads and the same offer. The only thing that we changed is the way we structured our campaigns.

Nate Ross, Senior media buyer at J7 Media is with me today. Nate, before we talk about this case study, can you explain to the audience what is the Power 5?

My name is Antoine Gagné and I'm very happy that you joined us today for a new episode of Social Selling.

If you're an online business and you're advertising on Facebook, I'm sure that you saw way better results with your remarketing efforts than with your cold audiences campaigns.

People who already have shown an interest in your brand are easier to convert than complete strangers.

Now, what kind of remarketing campaigns can you do for your company? It's a question that a lot of people ask.

For that reason, we decided to explain to you today our 5 best remarketing campaigns.

Enjoy!

A J7 Media Podcast

Recently, Facebook announced 2 very important updates related to their advertising platform. Finally, it will not become mandatory to use the CBO (campaign budget optimisation). Also, Facebook announced that Facebook Shop is coming for all businesses.

Here at J7 Media, we had several discussions on these topics and we will share our opinion with you today.

Nate Ross, Senior media buyer at J7 Media is with me today to cover these exciting topics.

We hope you enjoy this episode! A J7 Media Podcast

In this episode, we continue our explanation of the 4-step strategy that helped us generate more than $600,000 in sales with an advertising budget of just $100,000 during Black Friday. In the first episode, we covered the first two steps: 1 - Setting revenue targets for Black Friday 2 - Media analysis of past advertising efforts Today, we discuss the last two steps of this strategy: 3 - Taking advantage of the 4 main periods that make up Black Friday 4 - The advertising proposal required to achieve our set revenue targets We hope you enjoy this episode! A J7 Media Podcast

We hope you enjoy this episode! A J7 Media Podcast

In this episode, I touch on the most anticipated time of the year for most brands... Black Friday. I've invited my colleague Nathaniel Létourneau Ross, account manager at J7 Media, to discuss this with us. Nathaniel and his team managed over $300,000 in Facebook ads during Black Friday alone. He shares with us the 4-step strategy that allowed him to generate $678,000 in sales with a budget of just $100,000! In this episode, we will cover the first 2 steps, namely: 1 - Setting revenue targets... and understanding why advertising costs tend to double at this time of the year 2 - Media analysis of past advertising efforts We hope you enjoy this episode! A J7 Media Podcast

On today's episode of Social Selling, we're chatting with Eliot Walden, partner at Electric Orange Creative, a performance marketing agency based in Brooklyn, New York. Our discussion with Eliot is focused on one topic; - Workplace culture in New York City marketing agencies. We learn that work schedules are atypical, competition is fiercer and opportunities are much bigger. The episode includes nearly forty minutes of discussion where we delve into the day-to-day of a digital marketing agency in Brooklyn. We hope you enjoy this episode!