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These days, it's harder than ever for marginalized buyers to break into the market. Prices are high, lending rules are tighter, and misinformation is everywhere. The path to homeownership can feel impossible.
Agents aren't off the hook either. With all the changes to buyer representation and compensation, agents are being asked to prove their value in every single deal, while trying to serve clients who need more help than ever.
That's where Midwest Home M@tch comes in.
We built an AI-powered referral network that connects agents with pre-approved, ready-to-go buyers. Especially those who qualify for down payment assistance, employer housing support, parishioner programs, and more.
These aren't just leads, they're matches. And the system is built to help agents close deals that would otherwise fall through the cracks.
What are some of the things you'll get with Midwest Home M@tch? How is this referral network different?
In this episode, I'm joined by creative design, brand development expert, and my partner in Midwest Home M@tch, Anita Clinton.
We get into how this all works, how agents can plug in, and why the future of real estate might just be about matching people to money, not just homes.
If real estate agents implemented down payment assistance, 30% of deals that are canceled would be salvageable. -Marki Lemons Ryhal
Things You'll Learn In This Episode
Guest Bio
With almost two decades of creative design, brand development, marketing, editorial, and business development experience, Anita "AC" Clinton is the go-to person for all aspects of purpose. She is passionate about helping individuals use their talent(s) and experience to unlock their true calling, know where they fit in the world, and be who they are meant to be. Despite setbacks, roadblocks, and wrong turns along the way, she is living proof that anything can be accomplished with tenacity, determination, and perseverance. She is the Founder and President of Anita Clinton Enterprises, LLC, and Be Great Global, where she creates the Be Great Global Podcast, books, and training programs to help intrapreneurs and entrepreneurs find happiness, fulfillment, and money doing work they actually love. In addition, she is the author of "Destiny Starter: How to Discover What You Are Called to Do and Do It!" Anita has been featured on CBS, NBC, Fox, and TEDx to name a few. Visit https://midwesthomematch.com/ to learn more.
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, http://Homes.com, and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
In real estate, we're expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates.
Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it's a liability.
What if you could walk into every client meeting already knowing how to win them over?
That's exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client's psychology from the start.
Jay Groah knows this world inside out. He's been a practitioner, flipper, and coach for nearly two decades.
But it was one mismatched homebuying experience that sparked the idea for a tool that's now boosting conversion rates for teams, brokerages, and even MLS boards.
In this episode, Jay breaks down how top agents are using personality data to reduce friction, cut dead weight, and close more deals with less time wasted on people who were never a match to begin with.
In real estate, we literally deal with 100% of the world's population. People discount our intelligence, but we expertly communicate with absolutely every personality type out there. -Jay Groah
Things You'll Learn In This Episode
Guest Bio
Dr. Jay Groah is the CEO of myYenta, award-winning Realtor, serial house-flipper, and the only tech founder you'll ever meet who moonlights as Eufegenia Housefire, a divine little old lady with a flair for matchmaking (and mischief). When he's not revolutionizing how professionals connect with clients—think more referrals, more loyalty, and a lot less boring using the brilliance of AI and Personality Analysis—he's probably building wild epoxy furniture, puffing on a good cigar, or nerding out over classic cars using his metric ton of academic degrees. Serious about results, never about himself, Dr Jay lives by one rule: if it's not fun, it's not worth doing. Whether he's teaching, speaking, or just living out loud, he brings joy, curiosity, and a dash of eccentricity to everything he touches. To learn more and get a 30-day free trial, visit https://myyenta.com/.
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing.
I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they're afraid to let go or let someone else shine.
That "crabs in a barrel" mindset will keep you small, stuck, and exhausted.
Here's the truth: in today's market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us up.
You need allies, a clear niche, and a no-BS understanding of what drives your business forward.
In this very special 200th episode of Social Selling Made Simple, I'm getting real about what helped me level up.
I'm sharing the legacy of entrepreneurship I inherited from my grandfather, how I went from overworked instructor to highly paid keynote speaker, and why choosing collaboration over competition changed everything.
The more I let go, the more I get, and what I'm getting is better than anything I ever let go. -Marki Lemons Ryhal
Things You'll Learn In This Episode
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
A real estate license isn't just for selling homes. It's a whole launchpad…if you know how to use it right.
If you're a great agent, you're doing way more than unlocking doors and writing offers.
You've got skills that can help you stand out and stack your income.
In today's market, the old playbook won't cut it.
Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind.
It's not just about closing deals anymore. It's about thinking bigger, leveraging your skill set, embracing tech tools like AI, and getting creative with things like expired listings and renovation loans.
Everyone's got access to the MLS… but what you do with it?
In this episode, I'm breaking down exactly how I turned one real estate license into a six-figure, multi-stream business.
You'll hear how top producers are using AI to revive expired listings, bring real value to sellers, and guide buyers with smart financing options like the 203K loan.
With limited inventory and high interest rates, we have to think creatively to get people off the bench. -Marki Lemons Ryhal
Things You'll Learn In This Episode
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
In today's real estate landscape, agents aren't just competing for clients. We're being forced to justify why we deserve to be paid.
With buyer broker agreements now front and center, it's no longer enough to open doors and write offers. We have to demonstrate value.
And what's more valuable than walking into a buyer consultation armed with solutions that literally fund the deal?
I'm talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That's how top agents are winning right now.
How do you implement this strategy? What questions do we have to ask in every buyer consultation?
In this episode, I'm unpacking the playbook real estate professionals are using to find hidden funds that support both the buyer's bottom line and their own commission.
I share how top producers are creating win-win transactions and how you can do the same. no matter your market.
Things You'll Learn In This Episode
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Every agent is out here fighting for more listings, but what if the key to dominating your market isn't just about pricing, marketing, or staging, but about money that's already sitting on the table?
What most agents overlook is that some listings come with built-in financial power: I'm talking about reverse down payment assistance.
This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today's market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer.
In this episode, I'm breaking down how I use reverse down payment assistance and program stacking to attract buyers, help sellers net more, and give agents a value proposition no one else is talking about.
Things You'll Learn In This Episode
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses.
From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We're only getting started.
AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach.
So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable?
In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show.
We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today.
There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I'm implementing AI. -Katie Lance
Things You'll Learn In This Episode
Guest Bio
Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She's the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today's conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you're just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at katielance.com.
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Real estate pros, if you're not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you're leaving money on the table. It's one of the best platforms to grow your brand, so why are so many agents still sleeping on it?
Maybe it feels intimidating. Maybe you're not sure what to say. But here's the thing: thanks to AI, creating content and making the right connections has never been easier.
And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities.
Combining LinkedIn with ChatGPT creates the ultimate business intel tool—a tool we would've had to shell out thousands for just a few years ago. Now, it's right at our fingertips.
And the best part?
You don't need to be a tech whiz or marketing guru to make it work for you. By working on our AI skills and leveraging them on LinkedIn, we can fast-track our way to real estate industry authority—without breaking the bank.
So, how do you get past the fear of posting? How can AI help you get better results on LinkedIn? How do you gain the ultimate outreach advantage with a simple prompt?
In this episode, marketing strategist, consultant, and LinkedIn pro Deborrah Ashley is back to share how she's using ChatGPT to level up her LinkedIn game.
AI provides business intel that used to cost us substantially more money, and now we can get it for little to no cost. -Marki Lemons Ryhal
Things You'll Learn In This Episode
Guest Bio
Deborrah Ashley is a marketing strategist, consultant, and LinkedIn expert who works with clients to develop B2B and B2C LinkedIn social selling strategies that grow and develop not only their business but their personal brand as well. Deborrah has a background that includes two decades in brand management, marketing communications, and business development, where she used her unique style of positioning and launch strategies to generate over $300 million for companies and start-ups. Deborrah has been featured in a variety of media, including Oprah Magazine, Black Enterprise Magazine, The NY Times, on podcast,s and CNBC for her innovative strategies on gaining a competitive edge and building strategic partnerships and has spoken at summits, conferences, and universities. To learn more about Deborrah, find her on LinkedIn, and head to https://www.theauthoritykit.com/.
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
It's no secret that real estate commissions have been in the danger zone for a while now. And with moves like Rocket Mortgage snatching up Redfin, it's clear that real estate professionals need to fight fire with fire. Well thanks to a new dual-licensing program, we might just have the ultimate weapon to turn up the volume on our production!
Most real estate agents have to pass their clients off to a mortgage officer and watch them take a piece of the pie. What if you could handle the whole process yourself, and keep more of the money…all with one simple link?
Here's the thing: real estate pros who understand the money behind the transaction are way more valuable. By adding loan origination to your toolkit, not only are you protecting your income, but you're also setting yourself up to earn way more per transaction.
What is the program and how do you get into it? In this episode, I'm joined by Teresa Grobecker, an absolute rockstar in real estate, fintech and proptech. She shares all the details on how to jump on this dual-licensing train, and how it makes us more valuable.
Things You'll Learn In This Episode
Guest Bio
Teresa Grobecker is a recognized innovator in the real estate, fintech, and proptech sectors. With over a decade of experience as a licensed real estate broker and deep expertise in brokerage management, compliance oversight, and technology integration, Teresa has consistently pioneered solutions that bridge the gap between traditional real estate processes and emerging technologies. As the first founder to successfully take a real estate brokerage onto a blockchain, Teresa combines her deep understanding of regulatory requirements with forward-thinking technology strategies to drive operational efficiencies and revenue growth. Her background includes founding and scaling multiple companies in real estate and finance, serving as a venture partner, and contributing as a thought leader in both industries. As the founder of the first online real estate and mortgage brokerage in San Francisco, she showcased her innovative approach. With a background as an equity partner at a global investment bank, Teresa has deep insights into capital markets and has advised the Federal Reserve, SEC, and FHFA on regulatory matters. Additionally, she led three National Association of Realtors portfolio companies during high-growth stages and consulted with Blackstone's ancillary services, advising bank CEOs and presidents. Her expertise in underwriting loans and enhancing their appeal to secondary and capital markets further strengthens her ability to craft compelling marketing strategies that drive growth. Connect with Teresa on LinkedIn.
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn't work, you're probably left thinking the algorithm is out to get you. But hold up – it's not.
No strategy will ever work if it's not backed by cold, hard data. If you're not tracking what's already working and turning up the volume on that, you're just throwing spaghetti at the wall. Social media without analytics is just a bunch of guesswork.
This is especially true for LinkedIn – the goldmine for real estate agents looking for leads. So many people struggle to make a splash on LinkedIn, but here's a little secret: there's an easy way to crank up your following and engagement. Enter: ChatGPT.
How can AI transform your content game? How do we use ChatGPT to get more real estate leads on LinkedIn? In this episode, AI-assisted personal branding guru Celeste Yamile breaks down a simple, no-nonsense workflow that'll have your LinkedIn popping off in no time.
With data you're going to have the power and not think the algorithm hates you. -Celeste Yamile
Things You'll Learn In This Episode
Guest Bio
Celeste Yamile is an AI-assisted personal branding expert dedicated to helping founders and professionals build smarter content strategies that lead to better engagement and more inbound leads. With a proven track record of working with top-tier clients from companies like Google, TEDx, and Apple, Celeste is passionate about empowering her clients to establish strong, compelling LinkedIn brands that attract top clients on autopilot. To work with Celeste, connect with her on LinkedIn.
Celeste's ChatGPT Prompts
Take a look at the data; what day of the week do I get the most engagement on average and show me in a chart:
Take a look at the data; what day of the week do I get the most impressions on average and show me in a chart:
Which posts had the most significant increase in followers during this period? Connect the date from "FOLLOWERS" to the date of posts in "TOP POSTS". Include in the data the link to the top posts to show me in a table.
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
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